Saturday, August 31, 2013

Perfectly versatile Three Dots top.

We are loving the fall line from Three Dots, including this gorgeous top.  Wear it with narrow leg blacks and a short boot for a chic look, or a pair of boyfriend jeans and your favorite sneakers for the weekend.  

New Prairie Arrives for the Holiday Weekend!


Our latest fall delivery from Prairie Underground arrived Friday just in time for the holiday weekend.  Among the goods: new color of the Long Cloak Hoody, the New Tube dress in Black and Blue Mood, and this spectacular Prince Charming Jacket in Redwood.  Amazing!

Thursday, August 29, 2013

Hello Orla!

New Orla Kiely for fall arrived today!  Great pieces including 2 new prints in the wallets, and new book totes and day totes.  Our full collection is at both Helena's locations!

New Ella Moss Arrivals!


We love these new striped pieces from Ella Moss!  Great stylish, versatile tops for fall!

Saturday, August 17, 2013

Tulle Striped Jacket!

The striped blazer trend is so adorable.  We love this soft version from Tulle.  Wear it over a colorful top with your favorite jeans and ballet flats!  Jacket, $73.

Ella Moss is in the house.

BIG welcome to Ms. Ella Moss, who just landed at both stores!  The Ellie Dolman sweater is beautifully designed with color block pattern and pointelle details.  More Ella Moss posts will follow...

Black Denim Arrives for Fall: The Skinny

The black denim trend is here for fall!  This denim is versatile: a dressed-up look with a lacey or sheer top, or a casual look with a tee, or button-up shirt.  Our favorite black jeans for fall are...


Joe's Jeans Straight Ankle Jean in Lynden ($153).  This jean is fitted, and super versatile with the new transitional sweaters at Helena's.

James Jeans High Class Skinny in Shadow ($143) has an amazing high-waist fit that is super-flattering!  Wear this with your favorite tank and cropped sweater!

Friday, August 16, 2013

Style Inspiration: Actor/Producer Naomi Watts!

We love the style-ethic of Naomi Watts.  The key to Watts' fashion success is her easy-style and keen eye for prints that make a statement. Her every day outfits pair neutrals with a top, or handbag that brings together the outfit.

A flirty pattern and a little color can go a long way. Watts goes for looks that are chic, comfortable and most importantly uncomplicated! Her everyday urban look is all about versatility and an expression of simplicity and comfort.


And of course, she's always armed with her sunglasses just to add a little bit of fabulous to her already stunning looks. With the new fashions in the store, we are ready to duplicate her looks!  Now all we need is the occasional movie premiere to go to...

Thursday, August 15, 2013

What to Wear on Five Day Trips 'Round Town.


These outfits are perfect for a day out on the town. With an oversized tote that can hold all the goodies one needs to be away from home for the afternoon, the world is your oyster!  Here are five of our favorite activities to do in this wonderful city we hold dearly.

1. Boston Common & The Public Gardens. Who doesn’t love an afternoon spent strolling through lush greens, enjoying the same historic common that our city founders have paced? On a sunny day, there is nothing better than walking through the park, sharing a lunch by the pond, and perhaps ending the day with a swan boat ride.
2. Newbury Street. Besides our love for beautiful clothing and trendy shops, the old town houses and lamp posts that line the street give Newbury a sort of mysticism, almost as if entering an Audrey Hepburn movie. Newbury Street is one of the best places in Boston to stroll through in the middle of the day or to end an evening.
3. Charles River. If we could have a picnic anywhere in Boston, it would be along our beloved “dirty water”. The green patches by the river are great spots to lounge around and enjoy the company of friends.
4. Boston Esplanade. Throughout the summer, the Hatch Shell hosts flicks right at sunset. Summer movies are a must, and if you haven’t already spread a blanket and laid out with your most loved, this is the place to do it!
5. Duck Tours. There’s something charming and unique about the Duck Tours that ride through Boston. Maybe it’s their iconic Bostonian drivers, or maybe it’s how recognizable the driving boats are to anyone who’s cruising through the city. Either way, it’s a great opportunity to learn about the city and keep kids of all ages entertained.

As summer draws to a close, make sure to explore the city while daylights in our favor. After all, Boston is Our Home.

Enjoy, Gigi

Thursday, August 8, 2013

New Only Hearts at Helena's.

Only Hearts is as sweet and simply beautiful as it gets. Our latest delivery includes this dress, a stunning dark cherry lace dress, and (my favorite) a black-lace top that is a knock-out!

Orla Kiely is at Helena's!

Our pretty, stylish friend, Orla Kiely is back!  See the new fall collection in Belmont & Arlington!

Rose print Tulle Trench!

The blogger from looks so chic in the new Tulle rose print trench.  This beautiful jacket is at both Helena's locations!

Sunday, August 4, 2013

Join Our Team! It's a lovely place to work!

Are you a smart, stylish and savvy individual looking for a new endeavor?  We would love to meet you!  Helena's is a growing company and we are creating a team of friendly, hard-working folks to get us there.  We are hiring for the following positions:

  • Sales Associate, Part-time and Full-time: Retail experience is required for applicants, working in fashion is a plus.  Must be outgoing, flexible and willing to work weekdays & weekends.
  • Inventory Manager: Seeking highly organized manager to oversee all inventory at two busy locations.  Must be computer and database savvy, with excel experience.  Knowledge of RetailPro a plus.  
Send your resume and a cover letter telling us why you are so fabulous to:

Looking forward to hearing from you!

Saturday, August 3, 2013

Switching Seasons: What Can Stay in your Closet

With any seasonal change, our first instinct is to see what's in our closet and assess which pieces need to be stored for the cooler weather. But don't bring all your summer styles up to the attic just yet! Adding some layers to a cute three-quarter length shirt is a great option during those transitional months. Hold on to those longer tunic style tops, throwing on a pair of leggings, boots and a cozy Prairie hoodie for a casual afternoon outfit. This fun, patterned Tulle top is a great piece to keep in your closet throughout the entire year because it can be worn so many ways. Having multi-seasonal pieces makes choosing what to wear so much easier, and what makes life easier makes us happier. Now is the perfect time to pick out some wardrobe trends that never end!

Thursday, August 1, 2013

Tips for Shopping a Sidewalk SALE!

Tomorrow our HUGE sidewalk sale begins.  We will roll out the racks at 10 AM, and will greet a lovely group of customers who are waiting outside!  Because our sales are wonderfully busy, we offer tips for effective clearance shopping:

  1. Allow enough time to look through the racks and try on your selections.  On sidewalk sale days, there is a line for our dressing rooms.  Come with ample time to browse, purchase and enjoy yourself!  We don't hold any items from the clearance racks.
  2. Re-kindle the fire of your inner-Filene's Basement shopper, and wear layers that allow you to try on items.  A layering tank is essential. Wear this with either legging or shorts.  This allows you to slip on a top, a dress, or even a pair of pants without undressing and waiting for a fitting room.  
  3. All Sales are Final.  Love your purchases!  
  4. Get in here!  There are some spectacularly good deals at this sale.  Shop early and often! The sale items come back off the floor on Saturday at 6 PM.  

Summer SIDEWALK SALE is this Friday & Saturday!

That's right, we are having a summer sidewalk sale!  Come shop with us in Arlington on Friday & Saturday and find HUGE deals on summer and past season fashions!  The highlights:

  • Three Dot tees at $20.  Great colors in drapeneck, scoopneck, vneck, boatneck and more.  
  • Colored, white and traditional denim in crop and full length marked 50-70% off.
  • Skirts from Nally & Millie (yes, the reversible beauties) and Only Hearts marked 70% off.
  • Huge selection of dresses from Susana Monaco, Velvet, Three Dot, Nally & Millie, Kensie and more marked 50-70% off.
  • Racks and racks of tops, jackets, sweaters, pants and more at clearance prices.
We are open 10-6 both days.  Come see us and stock up!