Saturday, February 25, 2012

New Cotton Wooden Ships Sweaters at Helena's!

Beautiful new sweaters from Wooden Ships have arrived.  This knit line, which has grown tremendously in the last few years features 3 collections: the grassy knit sweaters for spring transition and early fall, the cotton knits for spring and summer, and the luxe collection of thicker yarn sweaters for late fall and holiday.  We carry this line throughout the year, but this spring cotton collection is particularly chic.  We have the ballet cardy in lipstick (shown) at black.  We have stiped hoody in the ink & bone shown here.  And the Jesse tunic comes in two colors: dust storm and mist.

Our Lovely Little Belmont Addition!

We are moving along in construction at our Belmont location!  It looks dustier every time I am in there...but it's all good!  New wall, new lighting, new counter!  When the dust settles, I will post photos of our design progress.  Look for a post with introductions to our new Belmont staffers. The Belmont Helena's will be open in early (to mid) March...and I guarantee you will not miss the opening date.  We will be posting loud and proud!

Thursday, February 23, 2012

Creamy whites for spring!

We love creamy white tops paired with denim.  Bring one of these pieces into your wardrobe to freshen your look for spring.  From top: Sucre Soir scoopneck top (we also have this in blue), Kensie cropped open knit sweater; and Ali tunic from woodenships.  All are layered over Last Tango tanks, which we have in LOTS of colors!

Wednesday, February 22, 2012

Big Beautiful Necklace from Bohm!

Wow.  This necklace from Bohm knocks my socks off.  Fabulous.

Envi dresses at Helena's!

Envi is designed and made in New York!  This dress line features pretty, innovative prints in easy wearable styles.  The drapeneck dress has a graphic marine colored print, and the vneck dress has a print in pink, orange and purple.  These dresses have a great fit and easily transition from work to evening.

Tuesday, February 21, 2012

OXMO top: on trend for spring!

This top from OXMO has key elements of spring trends tied into one pretty piece: slightly cropped, delicate sheer burnout, stripes, and lace panel.  Wear it with the Randi from James Jeans.

Yumi dresses in gorgeous architectural prints.

These Yumi dresses for spring have innovative prints with lots of vintage charm.  Wear them as is, or belted, or throw on a cardy of little jacket for an added layer.  And that postcard cardy you have been admiring in the front window?  That is also from Yumi!  Super sweet.

One of my favorite things...

Since last fall, I have been utterly charmed by the terrariums created by Amanda Sawitsky.  These miniature gardens of living plants have an "interior world" emotive quality with the addition of an animal figurine enclosed in the scene. (Seriously charming, right?)  I have small versions and large versions and carefully choose others for friends.  This lovely piece sits in my kitchen.  Find Sawitsky's terrariums at Magpie in Davis Square.  You will be charmed too!

Sunday, February 19, 2012

Pretty Perforations from BB Dakota at Helena's.

This spring is all about sheer tops, open knits, and delicate perforations.  This laser-cut top from BB Dakota is an example of just how good those trends can be!  The geometric cut pattern looks great over a black or white layering tank...although someone tried it on today over a bright yellow tank it is looked fantastic!  The jade color on this scoopneck top is also a fresh shade for spring.

Saturday, February 11, 2012

JWLA + Prairie Underground = LOVE.

As Valentine's Day approaches, I am reminded that in love and in fashion, there are relationships that were meant-to-be.  At Helena's, Nally and Millie printed skirts shine when matched with Three Dots tops. Tops from Velvet are divinely paired with Red Engine jeans, and woodenships sweaters are best partnered with Last Tango tanks.  And then we get to the the embroidered knit line Johnny Was LA and Prairie Underground hoodies of all shapes and colors.  Not only do they look fabulous together, but the feel is just right.  Jessica and Dianne are often pairing their JWLA and Prairie pieces together in an easy and chic way.  Here we see the Prairie Long Cloak hoody in Peacock (new color) over a JWLA embroidered tank dress in black. And the striped scarf is from Sucre Soir.   So pretty.

In the window at Helena's...

We had snow flurries today, but spring fashions are in the house at Helena's.  This week we had huge spring deliveries from Kensie and Lole.  As well as deliveries from the new lines Jack, Envi, Lofiel and Hourglass Lily.  Jessica dresses the Franklin street window in some new pieces.  From the top: Yellow sweater from Jack with belt by Ada, new print of the KeyPer crossbody bag with spring jewelry, Three Dots drapey cardy with Three Dots printed silk tank (gorgeous!), and XCVI jacket and skirt paired with a Lofiel print swing tank.  Come in this weekend and see what's new!

Sunday, February 5, 2012

James Jeans at Helena's!

James Jeans have been replenished!  We have (from left) the Randi pencil leg in Adore wash,  the Reboot skinny bootcut in Lisbon and Nassau washes, and the Hunter high-rise straight leg in Seduction and Nassau washes.  James is known for their super stretch demins and their fantastic fit!

Pretty new spring transition accessories!

Refresh your accessories for spring with these pretty new scarves and bags.  Emu Australia blessed us with a spring delivery of scarves (along sweaters and tees in coral, black and tan).  The hombre stripe scarf come in three colorways: coral to cream, black to white, and this sumptuous lavender to grey (shown) for $49.  The print scarf from Emu comes in silver, mocha or cream for $58.  And Fossil spring bags came in this week too!  The adorable Mason small flap bag is the perfect low-profile cross body bag.  The Mason we have has tan perforated leather with grey top flap and bone pocket for $108.  Also the Keep Per laminated bags are here in gorgeous spring prints.  The grey/coral/gold graphic print is shown in the big tote ($128). We also have crossbody and shopper bags in a variety of prints in on-trend colors.

Friday, February 3, 2012

Our new website is lovely!

Our new website is up and running.  Thank you to our designer (and loyal customer) Sarah Trainor for her skill and dedication to the cause.  Please visit our new site:

BB Dakota arrives at Helena's!


The sweet, simple, stylish and ever-well-priced line BB Dakota has arrived at Helena's!  Here's just two of the sweet pieces to come in this first delivery.  A coral striped sweater, and a lush sueded-poly trench in a deep navy blue!

Last weekend for the full-on SALE.

This is the final weekend for our FULL ON WINTER SALE!  Come in this Saturday and Sunday to find fall and winter styles marked 40-60% off!

Thursday, February 2, 2012

Helena's is opening a new location in Belmont!

We are thrilled to announce that we are opening a second location in Belmont's Cushing Square!  We love the friendly neighborhood customer following we have built in Arlington and look forward to creating the same warm and inviting environment in our Belmont shop.  Please keep reading our blog for updates as we progress in construction in our new store.  We will be located at 453 1/2 Common Street, near the famous Vicki Lee's!  (Which we have been sampling now for weeks).  Thank you for being loyal and dedicated Helena's shoppers.  We look forward to serving you in Belmont in March 2012!

Oh Prairie...How I Love Thee.

New Prairie Underground came in this week.  I almost feel like I don't need to write anything since these pictures tell such a lovely story.  But, here goes.  The striped tunic at top is a sweater-ish knit and is extraordinary for many reasons, including the fact that Prairie never does stripes.  The denim dress is my dream-come-true (Jessica will tell you I have a long-standing denim skirt/jacket/dress fetish).  We have it in Silver wash which is a true denim blue.  And the bottom coat is the Long Cloak Hoody Raincoat.  If you are a hoody fanatic, come in and try on this beauty.  We have it in black with a hot-pink lining.  In other cloak news the Long Cloak hoody came in Peacock which is a brilliant teal/turquoise blue.  Prairie news is always good news!