Wednesday, March 23, 2016

Helena's Launches New Styling Services!

Hello, Friends! We are thrilled to announce the new Styling Service division forged by our Lead Stylist, Emma March. We offer personal shopping appointments, as well as at-home services, including closet re-works and wardrobe consultation. For details on our website, click here. Or email Emma at  We look forward to seeing you!

Spring Bounty!

Spring is here, Sisters! The stores are full to the brim with all an all new season! Find new arrivals from Leota, Joules, Principle Denim (those cute shorts), Curator, Wooden Ships, DL1961 Denim, Ecru, Three Dots, Levand and so much more!  Come shop with us!

Velvet crochet knit tops!

The spring/summer sweater collection from Velvet is delicious! Pair them with your favorite denim for a go-to look all season. We have these two styles in store now!

Anchors Away!

We are loving the nautical navy and white for spring! Shop our new arrivals from Wooden Ships and the soft knit tees from Curator!

"Building Your Wardrobe Event" at Helena's!

What a great night! On March 16th, Lead Stylist, Emma March, presented "Building Your Wardrobe" to the local Women's Networking Group. This lively event was organized by the Arlington Chamber of Commerce. Here, Executive Director, Beth Locke, gets the evening started!

Friday, March 11, 2016

Styling Your Look! A white tank three ways.

Here at Helena's, we firmly believe in the value of quality basics. Tanks, layering tees, and leggings that fit well and serve you well. This white tank from Lilla P is the kind of gorgeous essential that every women should own. Here, our Lead Stylist, Emma March, creates three looks that are anchored with this basic! Here, the striped Joules hoody ($96) is worn with a print scarf ($19), sunglasses ($25), and the Principle Dreamer skinny jean ($98), This is a cozy weekend outfit!

The work-to-evening look is one we love to style! The moto jacket is a spring must-have! This version is from Yest ($93), and worn with the amazingly versatile Prairie Underground Micro Line skirt ($110). This necklace is all about a spectacular statement necklace ($33).

Finally the everyday chic look that plays on trends and classic pieces. We always have a denim jacket in the store, since it tops off so many looks.  Here, Dex jogger pant ($79), with Giacca jacket from Red Ending ($198) and some great jewelry. Necklace ($21) and earrings ($10). 

Wednesday, March 9, 2016

Meet DL1961 Premium Denim's New "It" Style.

It's Margaux! The ankle length version of the customer favorite Florence cut. A skinny denim, with a slightly wider leg opening in an ankle length for spring! We have Margaux in this beautiful denim wash!

New tops from Ecru bring in fresh spring prints!

Every spring we look forward to our special delivery of print tops and Mitchell crop pants from Ecru. This line producing sophisticated patterns in wearable woven tops that have an easy fit. Our favorite is the navy floral!