Friday, July 17, 2015

It's a Wrap!

The wrap dress is a staple in many women’s wardrobe because of its ease and wearability. This iconic design made its first appearance in 1972 by designer Diane von Furstenberg. DVF’s intent was to give women the freedom to dress in a sexy way without being too revealing. The design has been interpreted over the years in patterns and style but remains a classic.

Our new arrival Leota wraps are the perfect addition to your closet. With the vibrant prints and fuller skirts, the fit flatters most every shape. Leota is based in New York City with all of its garments produced in the United States. Leota’s mission is to make dresses that are feminine, effortless, and sophisticated. We agree that these wrap dresses achieve just that! Both are available in Belmont and Arlington, stop in soon before they sell out! - Emma M.

Amazing Ella!

This tank is beautiful!  The Bella from Ella Moss is a soft knit with an amazingly detailed embroidered neckline.  We have this beauty in the blue combination, and a black combination!  

New Summer Sweaters from Wooden Ships!

You need this sweater!  In New England, a balmy day can often turn into a breezy night. Pull this striped card over your favorite tank or tee to cover you sweet self!  Great for weekends on the Cape, a walk thru Harvard Square, or a casual dinner on the waterfront!

Friday, July 10, 2015

Helena's host peach! Get you expert bra fitting on Tuesday in Arlington!

Peach is celebrating YOU at Helena's Arlington next!  Peach stylist & momtrepreneur Rebecca Moore will be offering complimentary bra fittings and consultations for Helena's clients.

This is your chance to explore peach's exclusive line of bras, tops and shapewear (sold only through stylists & online) and try on Helena's latest summer styles!

Peach's goal is to help women find fabulous fitting bras using its patented 10-point measuring system and an understanding of your personal preferences (peach bras will be shipped directly to your home.)

To schedule your fitting, click on the link below and select the Helena's event.  Mini fittings last 15-20 mins. (includes fitting & consultation), Luxe fittings last 40-50 mins. (includes fitting/consultation and try-ons of at least 2-4 peach bras with Helena's tops/dresses).   Walk-ins are welcome on a first come first serve basis.  

To schedule your fitting with Rebecca on Schedulicity, click here.

Wednesday, July 8, 2015

Emma & Sasha Style "The Girl About Town"

Sasha is wearing looks for the girl who want to look effortlessly chic in her day spent in Cushing Square!  Coffee at Vicki Lee's; shopping at Westcott Merchantile, Helena's, Revolve and Zia's; lunch at Kitchen on Common; and finally a wine tasting at The Spirited Gourmet!  All of her outfits can transition from day to night with the simple change in shoes! 

Look #1
New Wooden Ships Poncho in Black paired with Red Engine Hot Rod Boyfriend Skinny Crop in White. AJ Morgan Sunglasses and Pink House Cuff Bracelets to complete the look! 

Outfit #2
Ella Moss Tank in Royal paired with a Red Engine Denim Pencil Skirts. AJ Morgan Sunglasses, Caracoal Cuff, Pink House Multi-Strand Tassel Necklace and Shiraleah Havana Hobo.

Outfit #3
Isle Square Flower Tunic paired with DL 1961 Bardot Capri in Flat Iron. Zad Pendant Necklace and San Diego Wide Brim Sun Hat. 

All Joe's Jeans, storewide, are 30% off!

Joe's Jeans lovers, you are in luck! At both Helena's locations, all Joe's Jeans are 30% off!  This includes skinny, crop, bootleg, and a variety of great washes including black and grey!


We have a big mama of a SALE happening right now!  Rack of spring and summer apparel are marked 30-50% off!  Come shop your favorite brands at discount.  Don't miss out!

Monday, July 6, 2015

Emma's Style: Three Great Looks!

At Helena’s, we carry a variety of style perspectives that are carefully curated for each season.  The question, “What’s Your Look?” is wonderful avenue to explore at our stores. 

Our Assistant Manager, Emma, has a passion for pulling together wearable, chic looks.   Here, she works her favorite pieces from Helena’s Belmont in three great outfits, each with a purpose. 

Emma: These outfits took me five minutes to pull together. You may say, “Of course it did, you have so much to choose from!” It’s true, I do work in a boutique, but the pieces I chose are similar to staples in my own wardrobe. Denim that fits really well, quality basics, printed tops, and fun accessories. It took me a long time to get to that place and I’m still building. In my own closet, I purge pieces that I haven’t worn in over two years, or that are worn out. I’ve developed an understanding of what my style is (Boho meets Parisian Girl) and I wear what makes me feel good. Here’s the break-down of the “what” and “where” I am going in each outfit.

Outfit #1 Out for Lunch
This Prairie Ruched Tunic is great at hiding any bulges and a perfect length for those who like a little coverage in the back. I’m wearing our New DL 1961 Angel Skinny Ankle in Harrisburg wash, these jeans have fantastic stretch and the lighter wash is perfect for daytime wear. I pulled the outfit together with a San Diego Hat Fedora and added interest with a Joy printed scarf. I’m ready to enjoy some time with friends but comfortable enough to run errands after! 

Outfit #2 Date Night
I love the print of this Splendid Plume Top, paired with our New DL 1961 Florence Insta-Sculpt in Warner! The DL Florence cut is my favorite because it lifts and slims my body without making me feel like I’m stuffed into my pants. The Warner wash is a great transition for day to night with the fading on the thighs. My pop of color comes from the Shiraleah Coral Clutch and some funky ICU Faux Wood shades. I feel sassy and ready to have drinks and dine with my husband!

Outfit #3 Out with the Kids
As a working mother it’s important that my wardrobe is functional with the real life of have 2 kids under 5. I like to be comfortable when I’m with them but also feel like my stylish self. That’s why this Nally and Milly Burn Out Knit Tank is a breezy choice, paired with DL 1961 Iris Relaxed Trouser in Granger, layered with our New Wooden Ships Hoodie Blazer. I always like a little bling and a statement necklace is a nice way to take an outfit to the next level. This outfit is playground ready when it’s paired with flip flops or Chuck Taylor’s!  PS.  I always where shoes out with my kids...but I'm footloose for the photoshoot!

Saturday, July 4, 2015

Happy Independence Day!

Happy July 4th!  We are closed at both locations today in horor of Independence Day.  Have a wonderful Saturday.  We will see you on the 5th!

Anchor your summer look with a great print top.

We love the look of an easy colorful print top with great denim & a favorite strappy sandal.  This new top from GLAM has all the required goodness of a wearable chic summer top that you wear over and over again.  We pair it here with DL1961 Florence jean, Katherine's favorite gold sandals and a great pair of classic wayfarer sunglasses.

Katherine wore it in on a trip to NY with her son.  Coffee at a French bakery, and a day spend in Manhattan.  This look has legs!