Friday, February 27, 2015


This is a seriously good SALE.  Take an additional 10% off our racks of 50-70% off! This amazing SALE is happening in Arlington.  Belmont has a pretty selection of Prairie Underground at clearance, and this additional discount applies.

The Fall 2015 NY Shows: Coterie

Hi Friends!  Coterie is the huge-mama show that takes over the Javits for the last week in February.  Many of the lines we carry are at this venue to showcase their fall 2015 collections.  XCVI, our longtime friend, produced a big collection for fall with lots of sheer fabrics and soft knit sweaters.  Those who love XCVI's cotton woven collection will be happy with the new styles of pants and jackets for September & October.

This gorgeous sweater from XCVI will be in-store next season!  Think of all the amazing ways to wear this simple chic piece!

Yumi London always surprises us with new prints and a vintage perspective on dresses, sweaters, skirts and tops.  We love this sleeveless black and cream print dress and this super-soft eyelash sweater in cream!

So, clearly everyone loves DL1961.  This booth was packed for the entire show!  We picked up some new styles for summer and previewed the fall denim collection!  Great new washes in the Florence, Coco, Angel and more!

And then there is the fun of looking at new lines.  We are always scouting the best-lines to see how they will fit with our collection.  Sundry does amazing soft stripe and graphic tees, with lots of color and punch.  Hope to see this plaid store in-store by September!

Thursday, February 26, 2015

The Fall 2015 NY Shows: Designers & Agents.

Hello from the Fall 2015 Shows!  After the glamour of NY fashion week, buyers breeze to New York to celebrate trends and purchase fashions for this coming fall.  (I know fall 2014 just happened, but in fashion, this is the way it works, y'all).  We preview some of our favorite lines at the tiny, brilliant Designers and Agents show in Chelsea.

This fall marks the 10th anniversary of the creative debut of Prairie Underground.  Designers Camilla and Devora celebrate this birthday with an unbelievable fall collection.  These two artists design separately and then bring their drawings together to collaborate on the best pieces to create a cohesive, wearable, beautiful collection.  Their fall collection reflects a decade of working together creatively.  There are lots of pieces that can be worn multiple ways, and new takes on some of their favorite archived patterns.  This denim dress is just one of the pieces!

Curator is a San Francisco line we picked up this spring.  Their fall collection is full of soft easy separates in rich colors.   Some of our favorites: a soft boucle tunic, with matching eternity scarf; an amazing sueded rayon dress...

...and this funnel neck coat!  This coat was a best-seller for the line last year. They brought it back in this great charcoal & black print!

A new line we love is Conditions Apply out of the UK.  This brand executes amazing detail on tops, dresses, sweaters and jackets.  Our spring collection is on its way!  For fall we are loving their embroidered denim shirts!

Tuesday, February 17, 2015

The "Go-to" Jean for Katherine & Emma is from DL1961.

Emma and I had a conversation today about how much we love the Florence jean in Thornton from DL1961.  This is a part of our core denim collection at Helena's.  It's a staff favorite, and we love it so much that we wear it nearly everyday.  If I am feeling even slightly uncomfortable in another pair of pants, I will change into my Florence half way thru the day with a huge sigh of relief.  They are amazingly comfortable.  As Emma says, "I was waiting for them to bag-out in the knees and it never happened!"  We heart DL! - Katherine

New DL1961 for Spring!


In the world of premium denim, DL1961 is the go-to brand for stretchy, super-high-quality fabrics that stay put.  This means no-bagging!  The new DL1961 for spring is amazing!  We love the Florence Crop in Fauna, the Florence Zip Ankle Crop in Pepper, and the Angel Straight Ankle in Wilde! 

Sunday, February 15, 2015

New Ms. Moss in Classic Black Arrives!

If you don't have an Ella Moss top in black, you need one.  This line does the classic black, and classic white/ cream top with great care and dare we say perfection.  Get one, it will be your spring to summer staple.  The A-line tank has stitched chevrons that create a gorgeous pattern around the neckline, and the lace and solid top and a pretty key-hole back. 

We are closed for the blizzard on 2/15.

Hi Friends!  Due to yet another massive snowstorm, we are closed today at both Helena's locations.  We will see you soon!

Thursday, February 12, 2015

It's Snowing Again. You Need Color!

And we have it!  Lots and lots of new print and color to make you happy!  This top from Dex is bright an delicious.  An balm for the storms.  Really.  I promise.  xoxo

Sweet Valentine.

Some sweet little accessories for you Valentine!

Saturday, February 7, 2015

Sunday 2/8 is the last day of our Prairie SALE!

What's on SALE?  All Prairie Underground, including new arrivals, are 20-50% off!  Don't miss this SALE!

Sunday, February 1, 2015

Closed for Snow Storm!

Hi Friends!  It's round two for New England snow storms.  We will be closed at both locations on Monday, February 2nd.  We'll miss you!  Come see us on Tuesday...and beyond!