Monday, August 31, 2009

Fall Fashion Trends

Helena's is thrilled with the arrival of fall fashions. And what a bounty it is!! This fall is all about color...and as you know, we have a passion for color at the store. The best colors trends: dark purple, shades of green and yellow, cranberry red, and blues in teal to cobalt. To kick off the season, we are calling out a few of falls best pieces -- the must-haves for the upcoming months:
The Jacket: Three words: fitted, casual, chic. And by jacket I mean the lighter, shorted version of the coat. See little corduroy versions from Tulle in pumpkin, and from Lole in chocolate. And see, pictured on the left, the fantastic Tulle trench in one of the best yellows out there.
The Ruched Dress: The subtle detail of a little ruching can make a dress, "the" dress for the season. In all cases, it flatters the figure. Our favorites are the brilliantly colored dress from Weston Wear pictured above, a long-sleeve dress from Three Dot with a ruching up the center, and a fabulous dress from Effie's' Heart with ruching from top to bottom!
The Legging: Wear them with a bright tunic, or wear them under a great dress or skirt, but this fall, wear them!! Leggings are as comfortable as a pair of cozy yoga pants, yet offer a polished, put-together look. See the XCVI version with ruching at the ankle, or our favorite pair from Effie's Heart with a chic row of snaps. And Prairie Underground will bring us their sell-out denim-legging, and their equally popular tuxedo legging.
The Coat: The runways at New York's Fashion Week were spilling over with coats. A crisp, beautifully tailored coat is an anchor piece for your fall wardrobe. We have to-die-for coats in dreamy colors from Fillmore, Tulle, and Kensie. Tulle offers their classic "vintage" coat in a perfect collection of timeless colors. And the line Fillmore has outdone itself this fall with coats boasting perfectly designed collars and sleeves in lasting fabrics.
Oh, and there's more: hats, scarves, gloves, bags, shoes, boots, tights, and jewelry!! Come see what's new!

Tuesday, August 25, 2009

Tiny Teacups: New Orla Kiely at Helena's

Orla has done it again. Her new Fall 09 Etc Bags are smashing. Bold colors and refined patterns make this season's bags especially interesting. The simple stencil design of the Cutlery tote bag creates a dramatic statement in black and white. I am enamored of the the Tiny Teacups Classic Shoulder Bag in ink. The deep blue and white teacup print give this understated beauty a sweetness and versatility that I love. And for all you Orla fans out there, we still have some past season bags available at a good discount.

Wednesday, August 19, 2009

Fall Preview: Prairie Underground

Just a little sneak peek at some of the styles coming in with our upcoming Prairie Underground order. Due to arrive in the first week of Sept,(maybe even a little earlier). The new Frock Coat and Falcon Dress look fantastic. And of course we can't wait to get our hands on the cloak hoodies in brown out and copper patina. If you have any questions about our upcoming order or would like to be notified via phone or email when it arrives, please call the shop at 781-483-3055 or email us at and we can add you to our calling list.

Tuesday, August 18, 2009

Shiraleah Bags:Beauty and Utility

A fresh batch of Shiraleah bags from the Fall 2009 Collection have arrived! Inspire bag envy as you strut about town with one of these lovelies on your arm. Faux leather, finely detailed, in incredible colors, like the Hadley bag in shiny patent pumpkin above. The best thing about Shiraleah bags....they are all priced under $75.00.

Tuesday, August 11, 2009

We Love Coats!

Do we ever!
Here is the lovely Jenn and I (Jessica) sporting two of our favorite new Fall pieces. Jenn is too cute for comfort in the mod check pattern coat from Tulle. It has a super shape and the teal,gold and green patterning makes this piece pop. I feel pretty sassy myself in this out of this world deep purple ruffle coat from Not The Same and the Lana dress from Effie's Heart. The J-41 Canopy shoes in brown with purple detail round out the outfit.

Friday, August 7, 2009

New Effie's Heart

I love the new Lana dress from Effie's Heart.

Soft, supple and definitely sexy. We can think of all kinds of wonderful ways to wear this dress. We have the Lana in Fig (pictured above) and also in red hot crimson. We also have a brand new stash of the ever popular Riding Leggings, in black and soft brown.

Monday, August 3, 2009

New Maternal America at Helena's

We thought that nothing could top Maternal America's collection for spring...but happily we were wrong. Last week, a bounty of early fall dresses and tops arrived, and they are delicious. This Dahlia dress is beautiful, with it's flattering shape and head-turning print. Perfect for a wedding or baby shower. Tops are an impressive part of this collection too. The ever-popular tie-sleeve top is here in a bright pink and a sophisticated tweed-brown. Come see the newest maternity arrivals!