Wednesday, February 27, 2013

Day Three of the New York Shows: Coterie at the Javits

The shows wrap-up on Tuesday afternoon.  The last day is short, but action-packed!  Buyers are hustling to their last appointments before hopping on their afternoon train or plane back to their stores.

Susana Monaco was my first stop to preview summer and fall dresses (summer is shown here).  My favorite fall dresses are the classic (and amazing) supplex knit in deep reds and blues.  

As always, my picks from Velvet are the ones with mixed fabrics.  If there is a little cotton voile mixed in the their luxe cotton knits, it is on the Helena's order.  The best print from the fall collection is a fire-y red watercolor print in a classic oversized tee.  Lovely.  I also saw the fall collections from Ella Moss and reunited with Orla Kiely.  Their fall collection of bags is sweet, and as charming as ever!

Tuesday, February 26, 2013

Day Two of the New York Shows: Coterie at the Piers

Coterie is the BIG Mama show this week in New York.  Hundreds of designers and brands are premiering their fall lines on the East Coast.  I started my day with my rep Kitty in the Wooden Ships booth.  Their fall deliveries start with crochet cotton pieces in the early months of fall, and bring cozy knit pieces in their lofty "grassy" yarns for the later fall.  My favorite pieces were new colors in the Dylan tweed knit cardigan.


I also saw the fall collection from Joe's Jeans!  The winning looks are new dark washes of the Icon and Skinny Ankle jean, and print denim in dark hues, like coffee and inky navy.  So pretty.

Tulle was showing many fall deliveries, all which have the great color, print, and joy that we love from this line.  My favorites are a Vintage wool coat in a soft pink, long sweaters in creamy white, and this classic trench with a rose print.

The Knitted Dove booth was brimming with original pieces with personal detail.  Yes, there are owl sweaters, but there are also lovely knit coats and skirts with charming details and warm fall colors.  I love the bird cardigan shown here.


My final appointment of the day with with Yumi London.  This line has created some of my all-time favorite dresses!  Their fall line features prints and rich colors with lots of wildlife themes.  These scarves are fabulous!  It will be many months before these foxes make their way into the store, but I am dreaming of their arrival.

Sunday, February 24, 2013

Day One of the New York Shows: D & A

This weekend brings all the boutique buyers to NYC to view the new collections for fall 2013.  Today I busted my way into the city to meet up with the Collaborative Fashion team to see Prairie Undergrounds collection at the Designers & Agents show in Chelsea.  Prairie has some stunning new designs for fall, including the Spindle Hoodie, modeled here by Erin!  The Prairie colors for fall are all deep, natural hues, like Redwood, Sage, Sable, Beet, and my favorite Galaxy, which is a dark green!

Joe's Jeans print jeans!

Love the new Joe's Jeans print jeans with a Bella Dahl pullover top!

Saturday, February 23, 2013

Joe's Skinny Ankle.

Hey, ladies!  Our new relationship with Joe's Jeans has bloomed!  We have new prints, new colors, and this little number arrived last week.  The classic skinny ankle jean has a great fit.

The classic Sucre Soir tank.

We LOVE the little line Sucre Soir out of Seattle.   Every season, we get new colors of the cotton ribbon trimmed tanks.  New colors have arrived including blues, pinks, greens, and orange.

Keesha from Velvet...

We have a pretty new delivery in from Velvet.  This Keesha top has lace sleeves & shoulder.  We have it in Thistle (shown).  Super feminine and pretty.  

Friday, February 15, 2013

Holiday Weekend Classic Denim & Tee SALE!


President's Day Weekend all classic denim is 20% off, with some pairs marked down to $75!  New arrivals from Joe's Jeans, James Jeans and Red Engine are included!  Basic tee from Three Dots & Velvet are also 20% off, including the scoopneck and drapeneck styles! Sale runs Saturday thru Monday at both Helena's locations!  

Colored denim is not included in this sale.  All Sale items are final sale.  Helena's does not offer retroactive discounts.

Tuesday, February 12, 2013

Get your Valentine something sweet.

Your Valentine may be your beloved.  Or she may be your devoted best-friend, your hilarious sister, your hard-working office mate, your daughter, or your mom.  We have sweet gifts for all the ladies you love.

Three Dots reversible British Tee. A Must-Have for Spring!

These are sooooooo good.  Mini-stripe reverses to mini-dot.  We have it in Mangosteen (shown), and Night  Iris, which is a deep navy.  So soft and versatile.  The possibilities are endless!

Love this look!

Love all the new spring pieces in this easy look!  Tulle cardigan over Three Dot reversible British tee in Mangosteen (the stripe reverses to dot print!), paired with Joe's Jeans and topped off with one of our many print scarves.  Lovely.

Saturday, February 9, 2013

Tomorrow is the last day of our Winter Clearance.

Last day, ladies.  We will be open in Arlington from 10-5, and in Belmont from 12-5.  Major savings with 50-70% off fall and winter apparel.  See you there!

In the Franklin Street Window...

Corals & Cobalts grace the Franklin Street window in Arlington.  From the top: Cubism stripe top with Red Engine denim skirt, Papillion bird top with Prairie Underground Short Cloak hoodie in Electric Red, Tulle print top, and finally the blue & coral lace dress from Tulle with big-buckle belt and Origin necklace.

Pretty new Wooden Ships!


New Wooden Ships arrived on Friday, including the Drew Stripe cardy in two colors!  These styles are at both locations!

Friday, February 8, 2013

Helena's Blizzard Schedule.

Due to the big blizzard, we will be closing at 1:30 PM today at both locations.  We will also be closed on Saturday in both Arlington and Belmont.  Please stay safe and warm during the snow storm!

Wednesday, February 6, 2013

Spring Hanky Panky Arrives.

New colors of the Original Rise and Low Rise Hanky Pankys are here!

Final Week of Our Winter Clearance!

This is the final week of our SUPER sale!  Loads of fall and winter apparel is marked 50-70% off!  There are also specials on brands, including 40% off Nally & Millie fall dresses and skirts, and half off Wooden Ships accessories!  Don't miss out!

Saturday, February 2, 2013

The ever-versatile Wooden Ships Ballet Cardy.

The new Wooden Ships ballet cardy looks so lovely over spring dresses.  Here it is paired with a Cubism print dress (I know, so pretty), an Ada wrap belt and a Zad necklace.

Early Spring Color Arrives!

It may be cold outside, but Helena's is bursting with new spring colors.  New deliveries from Tulle, Nally & Millie, XCVI, Yumi, and Cubism have all brought lovely, cheerful hues and prints!  Come in and see what's new!

Chic, new faux leather...

We have a new small collection of faux leather jackets to add a little edge to your spring wardrobe.  We LOVE the look of this urban jacket over a sweet Yumi print cardy.

Friday, February 1, 2013

Final markdown on cord and colored jeans!

All winter cords and colored denim are at 70% OFF!  This is the final markdown. Come in get yourself into a chic pair this weekend!

All Fossil bags and small accessories are now 70% OFF!

I know, it's an AMAZING sale.  We have a huge selection of Fossil cross-body, totes, wallets, and fold-over bags in lots of prints and solids.  All of it is 70% off!  Sale at both our Arlington and Belmont locations!