Sunday, December 27, 2009

New Year's Look!

Helena's has a beautiful selection of dresses and tops for your New Year's Eve! See sophisticated, yet easy dresses from Kensie, Sweet Pea, Three Dot, Nally & Mille, Only Hearts, Tulle, and more.
And we have colorful jewelry and clutches to complete your festive look! Come in and prepare for your night out!

After Holiday SALE at Helena's

Ring in the New Year with savings on your favorite fashions! Join us for our post-Holiday SALE!
  • All winter coats are 30% Off.
  • All in-stock shoes and boots are 30% Off.
  • Select fall and winter apparel is 30% Off.

Wednesday, December 23, 2009

Happy Holidays

We would like to wish all of our wonderful customers a joy filled Holiday and the very best wishes for the upcoming New Year. Your support has made this our best year ever
(let's face it, you all rock!).
We look forward to the new season with excitement. Lots of goodies will be coming your way, so keep an eye out for after New Years sales, and also the first blooms of our spring collections.
If you are still scrambling to find that extra gift, don't forgot that we have a great collection of affordable accessories, like the pieces above from Zad. These trendy babies make perfect gifts, or just the right note for that New Year's outfit. Helena's will be open from 9-4 on Christmas Eve Day, if you need to pop in for that last minute shopping.
Thanks again to all of you for making our year that much brighter.
Your friends at Helena's : Katherine, Jessica, Jenn, Betsy and Catherine.

Tuesday, December 22, 2009

A Taste of Spring: New Tulle

Resistance is futile.
We have succumbed to the plaid craze.
How could we not adore this new tunic from Tulle. Super soft and lightweight, this flattering piece can work over leggings or jeans. Just a little whisper of springtime to warm us up on this chilly winter day.

Friday, December 18, 2009


Calling all Prairie Underground and Orla Kiely junkies!
Here's our holiday gift to you....this weekend only take $20.00 off any Orla Kiely or Prairie Underground Item. Sale runs Friday Dec 18-Sunday Dec 20. Stock is very limited, so shop early!

Wednesday, December 16, 2009

Embellished: New Johnny Was Dresses

Just in time for the holidays! Two delightful new dresses from JWLA have arrived at Helena's.
The Selma dress in bright aqua is the antidepressant of all dresses. So fun and cheerful with vivid zigzag embroidery at the cuffs and flowers gracing the sides and shoulder. The knot twist front is super flattering and we find this shape works well even for maternity.
The Raquel dress in black is simply stunning, with a dramatic cascade of embroidered flowers in bright pinks, blues and yellows.
What we love about JWLA dresses is the soft knit fabric that creates a dress that is incredibly versatile as well as being just downright gorgeous. Easy to dress up for those holiday gatherings, but comfortable enough to be worn everyday.

Thursday, December 10, 2009

Great Gift Ideas

Need a gift? We've got lots of gift ideas to fit any budget.
Fresh shipments of Foxy Originals Jewelry and Envirosax have just arrived in today at Helena's.
Foxy Originals reversible necklaces are bright, colorful, and most importantly's like getting two necklaces in one. All our Foxy necklaces are priced for $38.00 and under.
Envirosax make wonderful gifts for that hard to buy for person on your gift list. Envirosax shoppers roll up so tiny you could put one in your coat pocket and take it out when needed. They come in a bevy of gorgeous patterns and are only $8.50 each, or you can purchase a pouch of 5 for $38.00. These make excellent teacher gifts, and stocking stuffers.

Wednesday, December 9, 2009

Just In:Parkhurst Berets and Gloves

What's so great about berets?
They are simple, practical, and look good on almost everyone.
Our favorite berets from Parkhurst are back in stock at Helena's. We just received a big stack of wool berets and basic gloves in a rainbow of beautiful wintry colors. At $16.00 each they make great gifts.

Tuesday, December 8, 2009

Holiday Dressing Made Easy: Sweet Pea

You have enough things to worry about over the Holidays. Putting together that great party outfit should not be one of them. The staff at Helena's have lots of great ideas to make your season a little less stressful. We have just set up a rack especially for the holidays with some of our most festive styles.Like these wonderful new pieces from Sweet Pea. And they are so easy and versatile that they make dressing up a cinch. I am a huge fan of the long sleeve v neck belted top in blue and black. This is a great piece to dress up a simple black skirt or pants, the striking pattern is bold but elegant and creates a fantastic backdrop for a statement necklace like the crystal encrusted ribbon bib from Zad.
If you like a little naughty with your nice then the ruffle front tank in black and grey python print is just the ticket. We have paired it with this great high-waisted black pencil skirt from Only Hearts to give it that sexy vintage bombshell feel.
We love the versatility of separates but there is always room in our closets for one more awesome dress. The sleeveless v neck dress is a symphony of delicious pinks, plums and oranges. Fun and festive, you can pair it with a long shirt underneath, or throw a cardigan or wrap over it.

Beads, Baubles and Bibs (not for babies)

A bounty of pretty, bold jewelry has arrived. Colorful beaded bracelets and necklaces, shiny silver pieces, and everything in between. Our favorite beauty for the holiday is the sparkly bib necklace shown on the tray at right. With a black velvet backing, and a black satin tie, it tops off every holiday dress with a festive little "pop". Smashing!

Monday, December 7, 2009

Lush accessories in bold colors.

So, as you know, we like color. We like colorful dresses, tops, shoes, and of course, bags. As we have often told customers, if you love yellow, but it's not exactly your best color...carry a great yellow handbag. Jessica has brought in some great clutches and shoulder bags for the holiday season. Our favorite well-priced line is Shiraleah (all bags shown at right). These velvet clutches are perfect for a winter party or a sweet night out with the girls.

Pretty Window

Come take a stroll down Franklin Street and see our festive holiday window dressing. Jessica & Jenn pulled all of our favorite dresses and coats in turquoise, soft blue, black and cream. The clothes appear, as they are, cozy and chic. It's a vision.

Saturday, December 5, 2009

New Orla Kiely

Our holiday order of Orla Kiely has just landed here at Helena's. This might be my favorite stem variation yet. The Shiny Multi Scribble Stem print combines colors like only Orla can do, with poppy citrusy orange, yellow and limes, tempered with the more sober charcoal, brown and ochre all on an off white background. We have the scribble stem in the classic shoulder bag and big zip wallet (pic above is the sling shape). I have a feeling these won't be around very long...they are already flying off the shelves.

Testament Tops for the Holidays!

We love the designs from Testament! Their signature style is a softly draped look with pretty detail at the sleeve and neckline. And Testament loves deep colors and subtle print. We have leafy print top (far left) in a dark wine print. And we have the paisley print top (closer left) in black. Paired with dark jeans, or a black skirt, both tops are perfect for a holiday get together.

Wednesday, December 2, 2009

Dec. 3rd is Customer Appreciation Day (into Night)!

We at Helena's have always loved and valued our sweet and loyal customers. Thursday, December 3rd is your day! All day, from 9AM to 9PM we will be offering 20% off storewide, and 30% off all winter coats. And take an additional 10% off all our marked down sale merchandise. Wild Child and Isis Maternity will also be offering promotions. It's a good day to come to 397 Mass. Ave.

Monday, November 30, 2009

j-41 Jasper arrives!

Our love with j-41 began with the Journey clog, and has evolved to the entire collection of boots and shoes. The Jasper is a classic j-41 design, with lined perforated leather, in black nubuck. The strap is adjustable, and as always, they are super comfortable and wearable. And also versatile...these shoes look fantastic with everything!

Friday, November 27, 2009

New Everly Grey Maternity

Another new maternity line we love is Everly Grey! This line's signature designs feature beautiful floral prints in eye-catching saturated colors. This Isabel tunic in bittersweet chocolate just arrived. It has a sophisticated look, with an easy effortless fit. We will have more dresses and tops arriving from this line in the early spring...oh, it's hard to wait!!

So Pretty: The Holly Dress by Olian

This dress is a perfect compliment to the pregnant figure. A deep navy, with pretty printed accents at the sleeve, hem, and high waist. This is the dress to wear to a wedding, a holiday party, or your own bliss-filled baby shower. Our maternity section is filled with beautiful dresses and tops for the fall and winter. For more seasonal pieces from Olian, click here!

Wednesday, November 25, 2009

20% Off Storewide This Weekend!

Oh the holidays!!! The turkey, the delicious side-dishes, the wine, the conversation, and the pie. And then more pie. When the feast is over, come down and see us. We are having our annual, post-Thanksgiving store-wide sale this Friday through Sunday. That means 20% off of everything: sweaters, coats, jeans, dresses, all maternity clothing, boots, shoes, bags, wallets, accessories, and more. Scoop up your seasonal favorites, and see the recent arrivals. See you soon!!

Tuesday, November 24, 2009

Great to shop in Arlington!

Oh, how we love our home in Arlington! Just down the street from us in East Arlington is the gallery shop Tall Tree Guild. They are known for their impressive, clean styled, handmade furniture. But what I really love is all the side-dishes. The pottery, the hand-knit mittens, throw pillows, and the tiles. It is a fantastic collection of well-priced handmade goods. My favorites: the charming colorfully glazed miniatures pots (at $8.50 each), and the children's tea set, complete with cream pitcher and sugar bowl.

New Maternity: Noppies and Bellyssima

The Holidays are upon us. Here at Helena's we have some great new maternity pieces to make dressing your ever changing pregnant body a little easier.
What is easier than a fantastic and flattering dress, like this v neck red dress from Bellyssima. Dress it up with a necklace and some great boots and you are ready to go.
Speaking of easy, Noppies Seidel pants are back in the house! This stretchy high paneled pant is one of our best selling maternity pants ever. A long lean bootleg, and generous top make these pants extremely comfortable (another serving of pecan pie please!). This is a great pant for work or dressing up. I tried a pair on yesterday and couldn't believe how well they fit.

Monday, November 23, 2009

In the Navy

Navy Blue: When you want to make a statement, but you don't want to shout.
We are writing today to sing the praises of the much overlooked color Navy Blue. Navy is a fantastic neutral that can make reds sing, berries pop, and yellows come alive. It pairs well with browns, greys and ,despite what your mother may have told you, even black.
Yes, and black can be a very sophisticated color combination.
Case in point, the beautiful ruffle neck dress from Kensie which has a figure flattering cut, and swell navy and black print with a ruffle detail and sheer panel at the neckline. We are also wild about the Prairie Underground Cloak Hoodie in Navy, which stands in nicely for basic black if you want to shake things up in your wardrobe a bit. Accessories can also reap the benefits of navy, such as this killer Orla Kiely Tiny Teacup bag, which is as versatile as it is beautiful.

Friday, November 20, 2009

All boots & shoes 25% off this weekend! Friday thru Sunday.

All our in-stock shoes and boots are on sale this weekend only. Save 25% on your favorite styles from Born and J-41, including, this "Lewisa" boot from Born. This boot has a perfect, wearable heel height and just the right amount of accent, with the double buckle at the ankle. So chic.

Little Red Riding Hoodie: Prairie Underground

Prairie Underground strikes again!
What could be better? Two of my favorite things, the cloak hoodie and the color red.
And not only red, but a beautiful true, vibrant, candy apple red.
Just in time for the Holidays.

Wednesday, November 18, 2009

Pretty Palette : Purple, Aqua, and Greys

Kensie's winter palette is just plain lovely this season with a bevy of soft pastels and mouth watering candy colors. The Icelandic Sweater is a real winner, oversized with a high collar and big big buttons, the soft grey, lilac and aqua patterning make this the perfect sweater for cuddling up in. For something a little jazzier, Kensie also has this super cute tie dye tank. Flirty and filmy this is a great piece to dress up for a holiday party or night on the town. The striations of jewel tone colors create a beautiful sunset-like effect. This is tie dye done right! Of course, you need to accessorize and we have a slew of bags to choose from. The rippled Kipling bag in plum and the Ciara clutch in grey hit just the right note.

Tuesday, November 17, 2009

Great Bags on a Budget: Shiraleah

We are chock full of Shiraleah goodness here at Helena's. These faux leather bags will steal your heart and leave your wallet intact. Many shapes and sizes in a variety of delightful colors. My favorite is the big bold Francesca bag in Mustard. At just $58.00 the Francesca packs a huge punch. Shiraleah bags also make great gifts.

Tuesday, November 10, 2009

Coming Soon: New Prairie Underground

We are anxiously awaiting our November order of Prairie Underground and just got word that it should be arriving this Friday, Nov. 13th. Here is a little taste of some of the items we will be receiving. The fabulous Falcon dress, which has almost sold out in the blue, is coming in this beautiful muted rose color, and is sure to be a hit. For those of you who love the short hoodie, we will be getting it in Slate, above, and also in Lipstick. No Prairie order is complete without the ever popular long cloak hoodie. We look forward to three great colors, Midnight Blue (pictured here, sans furry shrug), Cocoa Brown, and of course Black. As always if you are interested in any of these items you can contact us here at the shop, 781-483-3055 or email us at
Who said Friday the 13th was unlucky!

Monday, November 9, 2009

Employee Picks For November: Jessica

Is it really November 9th already?
This fall is flying by. Here at Helena's we have been busy bees, stocking the shop with all sorts of fantastic finds for the the season. There are so many wonderful things that choosing just three was tough. Customers always remark that it must be dangerous to work here, and indeed it is. My paycheck is in constant peril!
Here are a few things that are tempting me right now.
1. Orla Kiely Large Tote Bag in Cutlery Print- My goodness! I love, love, love this bag. The large scale is great. I always find myself carting around way more stuff in the fall/winter....hats, gloves, a change of shoes for snowy days. You can fit it all in here. But of course, it's that print that really gets me, black background with white overlap cutlery outlines...Who else but Orla can create a bag with spoons and forks on it and have it look so chic?
2+3. Ripe Discs Tunic and Maternal America Dark Wash 5 Pocket Maternity Jean- I have always loved and shopped our maternity section. Now that I am actually pregnant it gives me all the more reason to indulge in some of these stylish pieces. The discs tunic from Ripe makes me very happy. I love the elegant line, it has coverage but I don't feel swamped in fabric. The fit is really great, and the bold print helps distract from some of that early pregnancy lumpage and bumpage.
Great jeans are hard to find when you are not pregnant, and even harder when you are. The Maternal America 5 Pocket Jeans are some of the most comfortable jeans I have ever worn.They have a nice wide band that is super comfortable and secure. The dark wash and long lean leg are very flattering. My OB nurse even complimented me on them at my last appointment!