Wednesday, October 16, 2019
It's a little Harry Potter-ish, right? Super cute grey and black print sweater adds coolness to any day.
Wear this with denim, or cargo pants, or your favorite cords! But you will wear it all fall and winter! Cozy turtleneck in cream white.
Tuesday, October 1, 2019
Want to work at a beautiful independently owned shop where you are surrounded by seasonal fashions? Apply with us! A background in customer service is required, and a love for fashion, too! Send your resume and cover letter to Katherine at email@example.com
Thursday, September 12, 2019
Hi Friends! Our famous 2-day Town Day SIDEWALK SALE is this Friday & Saturday. Shop clearance racks at 30-70% off! Arlington location only. All sale items are final sale. See you there!
Saturday, September 7, 2019
Friday, September 6, 2019
Sunday, August 25, 2019
We believe in the power of the independent retailer to make a difference in a neighborhood and a community. For real. Come visit us at our Cushing Square Belmont location, or our headquarters in Arlington Center. See you soon!
This simple tee is a crowd pleaser! The Taurus tank from Velvet by Graham & Spencer is versatile and can work from a super casual throw-on tank to a layering piece under a sweater or blazer. Love the easy elegance of this piece.
Friday, August 9, 2019
The Spanish line, Desigual, is full of color, print and texture. These themes are key to Helena's fashion perspective! This fall is our debut of this line. We love Desigual's take on the LBD. I modest sheath with tonal print and studs! A wardrobe essential!
Yes, on a simple level, this outfit is a tee & jeans. But at Helena's we do it better. This print and studded jersey top from Spanish fashion line Desigual! And the premium high-rise denim in DL1961. So good! And of course, we add a big necklace!
Monday, August 5, 2019
Thursday, June 6, 2019
Saturday, May 25, 2019
Friday, May 3, 2019
The newest color dress from XCVI is a fashion match to the floral installation in our Arlington Mass. Ave window. We partner with Arlington Center for the Arts for this beautiful community based arts project. Come by and see the window...and the dress!
Totes, clutches, crossbody, zipper pouches, pack-able totes and more! All bags in the store are 20% off today thru Sunday. Stock up on your favorite colors and prints! Sale at both Helena's locations!
* all sale items final sale.
Friday, April 26, 2019
Wake up your accessories! Pull in color and texture! This crossbody converts to a wristlet and a clutch! But the real winning quality is the print. Wear this with white jeans, and with your spring and summer dresses for the months to come!
So this mustard color shirt from Spanish line Pepaloves is truly beautiful. A textured woven with a tulip back, we have this top in mustard and white. It looks stunning with a pair of navy pants we have in from Prairie Underground. However, the necklace in this shirt is a scene stealer! Bright, poppy and big it looks good with both a simple tank and a print dress in complimentary colors! So much goodness.