Friday, August 9, 2019


It's the last weekend of BOGO on SUMMER CLEARANCE at Helena's! Buy 3 sales items and get a 4th FREE! See you soon!

Restocked in this Red Denim!

So we are restocked again, in this skinny Red jean from Principle! There are endless fashion options with this color! Pair with navy, Army green, charcoal, and pinks!

Desigual Arrives.

The Spanish line, Desigual, is full of color, print and texture. These themes are key to Helena's fashion perspective! This fall is our debut of this line. We love Desigual's take on the LBD. I modest sheath with tonal print and studs! A wardrobe essential!

What a tee shirt and jeans can aspire to be...

Yes, on a simple level, this outfit is a tee & jeans. But at Helena's we do it better. This print and studded jersey top from Spanish fashion line Desigual! And the premium high-rise denim in DL1961. So good! And of course, we add a big necklace!

Monday, August 5, 2019

Fall print dresses arrive!

We love this new print dress from London Times! Fall fashions are arriving and they are spectacular! Find your favorite Fall styles and pre-shop your seasonal wardrobe!

We are on BOGO SALE in Arlington!

Our SUMMER CLEARANCE is BOGO in Arlington! Buy 3 pieces and get a 4th FREE! Offer on least priced item in purchase. Don't miss out!

Thursday, June 6, 2019

The trend color in denim is Blush!

This spring/summer trend color in denim is soft rosey blush! We love this version from Unpublished! In store now!

Summer tops!

Did you here that Summer has arrived! Get your white & colored denim paired up with some new print tops! 

New arrivals from NY dress line Leota!

A new delivery is here! We love this navy dress with a big bold wrap-around flower print!

Get your favorite color!

As always, our best-selling crossbody/clutch/wristlet is in in-stock! What is your favorite hue?

Dress with embroidered detail!

Summer is here, ladies! Get your colorful summer dresses before they sell out! We love this tank dress with loads of colorful embroidery!

Saturday, May 25, 2019


The DL1961 Denim jeans & the Nally & Millie sweater in this photo are pretty great, but the true show-stopper is the bright bold scarf! Proving that a scarf can make the outfit. Come see all the print and color scarves in-store now.

New spring jewelry

Shop new arrivals of jewelry at both stores. We love these new earrings and necklace!

Beautiful print dress from Isle!

The print combination on this spring/summer dress is incredible! Wear it with your favorite strappy sandals for an easy and chic look!

Friday, May 3, 2019

Spring bling.

Lil bling with a great new top from Three Dots. Mother's Day is coming people!

The colors of spring.

The newest color dress from XCVI is a fashion match to the floral installation in our Arlington Mass. Ave window. We partner with Arlington Center for the Arts for this beautiful community based arts project. Come by and see the window...and the dress!

New arrivals from Leota!

New York dress line, Leota, just sent us a new spring delivery! We love this palm print dress! Stunning, versatile look!

It's a BAG SALE!

Totes, clutches, crossbody, zipper pouches, pack-able totes and more! All bags in the store are 20% off today thru Sunday. Stock up on your favorite colors and prints! Sale at both Helena's locations!
* all sale items final sale.

Friday, April 26, 2019

Make your crossbody bag your favorite accessory!

Wake up your accessories! Pull in color and texture! This crossbody converts to a wristlet and a clutch! But the real winning quality is the print. Wear this with white jeans, and with your spring and summer dresses for the months to come!

This post is about the shirt, but the necklace steals the show!

So this mustard color shirt from Spanish line Pepaloves is truly beautiful.  A textured woven with a tulip back, we have this top in mustard and white. It looks stunning with a pair of navy pants we have in from Prairie Underground. However, the necklace in this shirt is a scene stealer! Bright, poppy and big it looks good with both a simple tank and a print dress in complimentary colors! So much goodness.

Make your everyday bag a colorful one!

Shop our spring colors in totes, crossbody bags and backpacks! Pick your favorite colors!

Pretty Print Dresses!\

Got graduations and summer weddings on your calendar? Shop with us! We have lots of spring and summer dresses for you! 

New Lilla P Dresses!

New dresses from Lilla P are ready for summer! Light knit fabrics in easy bright colorways. We have the top asymmetric hemline dress black too!

Favorite Travel Jacket.

My favorite travel jacket for weekend getaways or overseas vacations in my Prairie Underground Long Cloak Hoody. It's everything I want: light, long, and endlessly stylish. I took this jacket (in Midnight) to Rome a few weeks ago, and wore it everywhere! I also took the Prairie Underground Cowpoke Jacket in Black and alternated days! So much joy from the talented design team at Prairie! This photo is with my youngest son, walking to the Borghese Gallery on our first day in the city.
- Katherine 

Thursday, April 11, 2019

Our Spring Dress Event!

We are stocked with gorgeous dresses! Buy a dress this Friday thru Sunday and get 20% off two or more accessories! Stock up! All accessories included: jewelry, scarves, belts, hair accessories, and bags.

Joules Rain Jackets!

The original draw of the Golightly jacket from Joules was it's pack-ability. Roll it, fold it and travel with it. It's a perfect light jacket. The hidden gem of this jacket is the dreamy prints season-after-season! Pick your favorite!

Bel Kazan Dresses!

The staff favorite new dress arrivals are from Bel Kazan. Easy shapes in soft fabrications! And did we mention stunning prints and color! We love this line!

New Spring Denim from Principle!

The Gem and the Optimist are two best-selling styles from Principle! Pick you favorite (or get both)!

Friday, March 29, 2019

New colors in the Prairie Underground Hoody!

They are here! Come and check out new colors in your favorite organic cotton jacket!

Spring Greens.

Green is a color-trend for Spring and we love it in print! This leaf print from Spanish line, Pepa Loves is particularly charming! 

Hello Midi!

The midi-dress is a Spring Trend! We love this piece from UK Line Emily & Fin. 

The Power of Print.

We always say, "Prints are personal." What that means is that people are attracted to certain prints for certain reasons. It brings joy (hi Marie Kondo), or it brings forward a memory (my mother's chicken-print blouse), or it is so pleasing to the eye that is can't be passed over. Or the placement of the print is clever and flattering. All of these are factors in why we choose the prints that we do. Come shop our selection and find your favorite!

Velvet Tees does prints...

Velvet produces those Americana-themed like nobody else! This sweet small-scale blue and white print is perfect for spring! Pair with white denim for a crisp look.

New Dress from Prairie Underground

This fitted denim dress is AMAZING! Wear it buttoned at the neck or open. Roll the 1/2 sleeve or smooth it. It all looks good with the form-fitted stretch denim in black. Versatile for work, night and travels well, too!

Sunday, March 10, 2019

Lilla P sweater with bright accent.

Lilla P designs fantastic sweaters year-round! We love this soft grey pullover with bright yellow tassles. A pretty pop of color on a useful and versatile top!

Three Dots Linen One Piece!

This Spring linen jumpsuit from Three Dots is so chic! Tie the sash in the front or back to suit your style. This piece is comfy and looks great topped with jacket.

Gorgeous Tops from XCVI

We carry lots of XCVI jackets and pants. They are Helena's staples and customer favorites! XCVI also does beautiful fashion tops, including this satin front tank in rose for Spring. Beautiful dressed up of down.

Louche jumpsuit!!

We love the color and print from UK line Louche and this season they designed this sweet Spring jumpsuit! Cropped leg with a capsleeve and tie-waist. So pretty!

Great spring dress from Lilla P.

Lilla P designs simple, wearable dresses for Spring and Summer. We love this easy swinging shift in moss green. At both Helena's locations.

Saturday, February 2, 2019

Our SALE RACKS are 70% off!

Our WINTER CLEARANCE racks dropped to 70% off! Want a truly amazing experience? Shop both stores (they are only 4 miles apart) to see the full selection! See you soon!

Get your favorite gal a surprise gift!

Have a girlfriend who just got a new job, or a promotion? Or who deserves a little something just because she's your favorite person? Stop by and pick up a new pair of sunglasses or a bright clutch and surprise her! We promise, she'll love the gesture. 

Get your pop of color at Helena's!

We are stocked with beautiful and colorful accessories: earrings, scarves, necklace, bracelets and more! We love color and texture and this spring transition season has brought loads of print and bright hues into our stores. Come see!