Wednesday, October 16, 2019

Black and Grey and Chic all over.

Don't apologize for your love of the ever-chic black! Wear it with texture, wear it with another neutral, of just head-to-toe black. Come shop our neutral, black and grey options at Helena's!

Happy Rainbows.

Yes, this rainbow sweater brings us back! Lovely and cozy, this sweater will sell out soon!

Love this lightning bolt sweater from Wooden Ships.

It's a little Harry Potter-ish, right? Super cute grey and black print sweater adds coolness to any day. 

Lilla P cozy cream sweater is your go-to for Fall!

Wear this with denim, or cargo pants, or your favorite cords! But you will wear it all fall and winter! Cozy turtleneck in cream white. 

Tuesday, October 1, 2019

We are Hiring!

Want to work at a beautiful independently owned shop where you are surrounded by seasonal fashions? Apply with us! A background in customer service is required, and a love for fashion, too! Send your resume and cover letter to Katherine at

Color from a new UK line!

Emily & Finn is a great fit for our fashion perspective at Helena's! Color, whimsical print, and vintage eye! Check out this new line!

Praire Hoody Season!

All the staffers wear their hoody's year-round, but the Long Cloak Hoody from Prairie is often categorized as a Fall piece. Get out your favorite jacket from Helena's!

Cozy sweaters and pullovers arrive.

A still-life of Fall fashions! This table has soft pullovers from Nally & Millie and cords from XCVI! So many cozy pieces for Fall!

Black & White for Fall.

Black and white...with a lil pop of color for fall! Love this easy plaid top. Pair with black pants or denim! And the Pixie Mood round crossbody bag is amazing!

Thursday, September 12, 2019

Our Annual Town Day SIDEWALK SALE is this Firday-Sunday.

Hi Friends! Our famous 2-day Town Day SIDEWALK SALE is this Friday & Saturday. Shop clearance racks at 30-70% off! Arlington location only. All sale items are final sale. See you there!

Saturday, September 7, 2019

Class British Tweed Skirt

Your favorite UK line Joules created a perfect tweed skirt for fall/winter! The Aggie! We have it in this mustard inspired texture! 

Friday, September 6, 2019

SPANX pants are here!

This Fall, SPANX has launched their work pant, and it is AMAZING! We've already re-ordered this pant twice! Come in and try it for yourself in the skinny leg, or bootcut version. 

Your classic straight leg jean!

Is your favorite denim silhouette the straight-leg? We have you covered! The Mara from DL1961 is a gorgeous classic denim cut. We have it in this medium wash.

Python trend!

Yes, animal prints are everywhere for Fall! Pick your favorite at Helena's! We love this Python print denim from Principle!

Fall XCVI Arrives!

Fall dresses, tops, jackets and pants from LA line XCVI have arrived! Great autumn hues in poplin fabrics with a mix of knits! Come shop your favorite styles.

Trend Alert: Satin for Fall

Satin is a sweet wearable trend for Fall & Winter! This scoopneck blouse from Velvet tees is brilliant and we have it in two colors! 

Sunday, August 25, 2019

Wow! This print dress from NYC dress company London Times is spectacular! And on-budget at $89! Come find your size soon! This will sell out soon!

Visit our neighborhood shops!

We believe in the power of the independent retailer to make a difference in a neighborhood and a community. For real. Come visit us at our Cushing Square Belmont location, or our headquarters in Arlington Center. See you soon!

Cozy stripes from Lilla P.

Ultra soft is the name of the game for Lilla P. This striped sweater is deliciously cozy!

Leota dress in Fall hues.

Leota delivers Fall beauty! This shift dress from the NY dress line is brimming with Fall trend color in an easy fit dress that goes from work to event!

Staff and Customer favorite tank from Velvet by Graham and Spencer.

This simple tee is a crowd pleaser!  The Taurus tank from Velvet by Graham & Spencer is versatile and can work from a super casual throw-on tank to a layering piece under a sweater or blazer. Love the easy elegance of this piece.

Friday, August 9, 2019


It's the last weekend of BOGO on SUMMER CLEARANCE at Helena's! Buy 3 sales items and get a 4th FREE! See you soon!

Restocked in this Red Denim!

So we are restocked again, in this skinny Red jean from Principle! There are endless fashion options with this color! Pair with navy, Army green, charcoal, and pinks!

Desigual Arrives.

The Spanish line, Desigual, is full of color, print and texture. These themes are key to Helena's fashion perspective! This fall is our debut of this line. We love Desigual's take on the LBD. I modest sheath with tonal print and studs! A wardrobe essential!

What a tee shirt and jeans can aspire to be...

Yes, on a simple level, this outfit is a tee & jeans. But at Helena's we do it better. This print and studded jersey top from Spanish fashion line Desigual! And the premium high-rise denim in DL1961. So good! And of course, we add a big necklace!

Monday, August 5, 2019

Fall print dresses arrive!

We love this new print dress from London Times! Fall fashions are arriving and they are spectacular! Find your favorite Fall styles and pre-shop your seasonal wardrobe!

We are on BOGO SALE in Arlington!

Our SUMMER CLEARANCE is BOGO in Arlington! Buy 3 pieces and get a 4th FREE! Offer on least priced item in purchase. Don't miss out!

Thursday, June 6, 2019

The trend color in denim is Blush!

This spring/summer trend color in denim is soft rosey blush! We love this version from Unpublished! In store now!

Summer tops!

Did you here that Summer has arrived! Get your white & colored denim paired up with some new print tops! 

New arrivals from NY dress line Leota!

A new delivery is here! We love this navy dress with a big bold wrap-around flower print!

Get your favorite color!

As always, our best-selling crossbody/clutch/wristlet is in in-stock! What is your favorite hue?

Dress with embroidered detail!

Summer is here, ladies! Get your colorful summer dresses before they sell out! We love this tank dress with loads of colorful embroidery!

Saturday, May 25, 2019


The DL1961 Denim jeans & the Nally & Millie sweater in this photo are pretty great, but the true show-stopper is the bright bold scarf! Proving that a scarf can make the outfit. Come see all the print and color scarves in-store now.

New spring jewelry

Shop new arrivals of jewelry at both stores. We love these new earrings and necklace!

Beautiful print dress from Isle!

The print combination on this spring/summer dress is incredible! Wear it with your favorite strappy sandals for an easy and chic look!

Friday, May 3, 2019

Spring bling.

Lil bling with a great new top from Three Dots. Mother's Day is coming people!

The colors of spring.

The newest color dress from XCVI is a fashion match to the floral installation in our Arlington Mass. Ave window. We partner with Arlington Center for the Arts for this beautiful community based arts project. Come by and see the window...and the dress!

New arrivals from Leota!

New York dress line, Leota, just sent us a new spring delivery! We love this palm print dress! Stunning, versatile look!

It's a BAG SALE!

Totes, clutches, crossbody, zipper pouches, pack-able totes and more! All bags in the store are 20% off today thru Sunday. Stock up on your favorite colors and prints! Sale at both Helena's locations!
* all sale items final sale.

Friday, April 26, 2019

Make your crossbody bag your favorite accessory!

Wake up your accessories! Pull in color and texture! This crossbody converts to a wristlet and a clutch! But the real winning quality is the print. Wear this with white jeans, and with your spring and summer dresses for the months to come!

This post is about the shirt, but the necklace steals the show!

So this mustard color shirt from Spanish line Pepaloves is truly beautiful.  A textured woven with a tulip back, we have this top in mustard and white. It looks stunning with a pair of navy pants we have in from Prairie Underground. However, the necklace in this shirt is a scene stealer! Bright, poppy and big it looks good with both a simple tank and a print dress in complimentary colors! So much goodness.

Make your everyday bag a colorful one!

Shop our spring colors in totes, crossbody bags and backpacks! Pick your favorite colors!

Pretty Print Dresses!\

Got graduations and summer weddings on your calendar? Shop with us! We have lots of spring and summer dresses for you! 

New Lilla P Dresses!

New dresses from Lilla P are ready for summer! Light knit fabrics in easy bright colorways. We have the top asymmetric hemline dress black too!