Friday, January 30, 2015

We dream in the color floral.

We all need a little dose of beauty every day.  Flowers are an instant dose of prettiness.  We love a great floral print in rich colors.  This tank from Splendid has all that.  And a pretty keyhole back.  Paired with Prairie Underground Short Cloak Hoody in Cream and DL1961 jeans.

Thursday, January 29, 2015

Our BIG SALE got BIGGER! Sale starts Friday, Jan. 30!

It has begun!  Huge winter sale at both Helena's locations!

Tuesday, January 27, 2015

Cozy sweater + drapey scarf.

We like to construct looks that look easy and feel wonderful.  This cozy outfit is all that.  Tulle sweater, Splendid skirt, striped scarf. 

My Snow Day Read!

My Snow Day Reading. This still-life is a family affair: Helena knitted me that blue bookmark, and Chelsea baked me a batch of her famous chocolate chip cookies. Feeling the love, Katherine

Pretty new pieces land at both stores!

Wooden Ships at Helena's!

As you know, we love the sweater line Wooden Ships.  We know you love it, too.  What you may not know is that this line was created by two Harvard grads who, years ago, halted their trip around the world, when they hit Bali and fell in love.  They never left, and the creative vision for their brand was born.  Paola Buendia and Mark Donovan are dedicated to creating an environmentally sustainable business of lean production.  This no-waster philosophy means the line is strictly made-to-order.  We love that they create fresh, new looks every season and maintain a dedication to preserving the land and water in a country they call home.  For more on this incredible company, click here.

Helena's is closed today at both shop!

It's a big bad blizzard!  We are closed at both our Arlington & Belmont stores.  Stay indoors, keep warm, and drink lots of cocoa.  See you soon!

Monday, January 26, 2015

Helena's Closing at 5 PM Tonight, Monday, January 26.

Hi, Friends!  Due to the storm, we are closing both Helena's locations at 5 PM tonight.  Please drive home safely. 

Saturday, January 24, 2015

Gorgeous tailored look!

How divine is this pink trench coat!  It is so simple and perfect with a wrap closure and belt.  Chelsea and I saw this at the New York shows in September and deemed it our favorite coat for the coming season!  And the pinstripe dress is beautifully tailored!  All this from Tulle!

Gorgeous florals from Splendid

You need some pretty florals in your wardrobe for the coming season!  This tank from Splendid is an easy statement piece! 

Saturday, January 17, 2015

Winter Coats are 50% off at both locations!

Wooden Ships new arrivals.

We have been getting monthly deliveries from Wooden Ships in what looks to be their most stunning season ever!  We love this Fitzgerald sweater, a roomy pullover with white stipes!

New Yest!

Our favorite Dutch line, Yest, has sent us a delivery of sweaters, jackets and dresses that are perfect for the season!  We love the animal print open sweater jacket, and the coral long cardy with a buckle closure at the shoulder!

Fall & Winter SALE is on!

We have big SALE racks going on at both Helena's locations at 30% off!  Get deals on beautiful pieces from Bella Dahl, Wooden Ships, Prairie Underground, Joe's Jeans, Ella Moss, Splendid, Tulle, Kensie, Lilla P and more! 

Saturday, January 3, 2015

It's time for inventory! Here are our hours for this coming week...

It's the time of year for us to count everything.  And I mean every.little.thing.  Oy.  
It's also a time for us to re-style the store, which is the fun part.  Here are our hours this coming week:

Sunday 1/4: Arlington CLOSED.  Belmont 12-5.
Monday 1/5: Arlington CLOSED,  Belmont 10-6
Tuesday 1/6: Arlington 10-6.  Belmont CLOSED.
Wednesday 1/7: Arlington 10-6.  Belmont CLOSED
Thursday - Saturday: Both stores open regular hours of 10-6!

Friday, January 2, 2015

The perfect versatile cardy!

We all want the perfect neutral cotton cardy!  It has arrived! The new Wooden Ships cardy is delicious!  At both Helena's locations.

Thursday, January 1, 2015

A Letter of Gratitude for the New Year.

Hi Friends,
In 2015, at the beginning of our tenth year in business, I am feeling terrifically blessed.  The last year was a time of change and opportunities for us that resulted in great things.

In March of this year, we took a big leap in Arlington.  And by big, I mean we made our store bigger, badder and more beautiful.  Isis Parenting closed its door suddenly and tragically in January, leaving a gap in our hearts and our building.  Our expansion of Helena’s turned out to be just what we all needed.  We were able to build a main level office for our headquarters store, and grow our floor space to showcase our beautiful fashions. 

This year, we also grew our outreach at our Belmont store, and welcomed several fantastic new businesses to our Cushing Square neighborhood.  Those of you who shop Belmont know the sweet and friendly nature of these community businesses.  Westcott Merchantile, Paprika Kids, and The Barber’s Den all opened this spring, and we have cooperatively grown Cushing Square into a vibrant destination.

As a shop owner, I am grateful for the smart, stylish, dedicated staff who run the day-to-day life of the stores.  Managers Jessica and Chelsea run their respective stores beautifully, and this fall we welcomed a new Assistant Manager, Emma; new Inventory Manager, Lindsey; and new Sales Associate Sashawn.  And, we are thrilled to have Gigi back from college for her hiatus before she goes to Manhattan this summer!

And mostly, I thank you.  As our patrons, you have supported us faithfully.  We have had lots of fun styling you: helping you find the best-fitting pair of jeans, the knock-out dress, and the perfect gifts.  It’s been a great year at both stores. 

I will say it again, loud and proud.  Thank you.  
- Katherine