Friday, February 28, 2014

Helena's Arlington Will Open Tomorrow!

After over a week of painting, setting up our new fixtures and adding all kinds of beautiful details, Helena's Arlington will open tomorrow!  We are still a work-in-progress.  The new construction of our expansion is a few weeks away from conclusion.  Come in and see all the new fashions!  We have missed you!  

What do Helena's Staffers Wear... re-open the Arlington location?  Prairie Underground!  Jessica, Hannah and Chelsea all showed up for move-in day in their favorite hoodies.  After a day of redressing the racks, making the store look amazing and cleaning like crazy, these three still look lovely!

Thursday, February 27, 2014

We are progressing on our renovations!

Our renovations in Arlington are moving along and the place is looking great!  We hope to open soon!  Stay tuned!

Helena's is Hiring!

With the recent expansion of our Arlington store, we are hiring!  If you think it would be fun to work at Helena's, you are right!  We are looking to build on to our smart, hard-working, and stylish staff.  Here are the best reasons to work at our shops (just 10 here, there are more):
  1. We have the nicest customers in the retail world.  
  2. Our staff is pretty lovely as well.
  3. Beautiful clothing and accessories are delivered on a daily basis, and you get to open the boxes.  It's like the best-birthday-ever!
  4. You get a generous employee discount on all the lines you love...Prairie Underground, Joe's Jeans, Velvet, Ella Moss, the list is pretty spectacular.
  5. Both Helena's stores are in sweet neighborhoods, surrounded by busy dynamic businesses.  
  6. If you have a passion, be it merchandising, graphic design, photography, or finding new lines we will put your talents to good use.
  7. We are good listeners.
  8. We offer flexible schedules if you are a student or a parent.  
  9. There are huge personal rewards to helping someone find the perfect dress for an event, or getting them into the best-fitting jeans of their life.
  10. Helena's has a savvy supportive staff, and we train you well.  You can come into the store a good Sales Associate, and we will make you even better.
If you have retail experience and a killer sense of style, send your resume and cover letter to Katherine at

New York Shows: Preview of Fall 2014

This was the week NYC hosted the fall fashion shows!  Sunday we exuberantly attended the Designers & Agents show in Chelsea.  The fall Prairie Underground collection is filled with soft fabrics, new shapes and great new colors!  We also previewed the Pendleton Portland Collection for will see some of their beautiful accessories come spring!

We hit the enormous and delicious Coterie show on Monday & Tuesday.  Our favorites: New prints from Nally & Mille (above), the summer washes from Joe's Jeans, Wooden Ships fall sweater collection, and Ella Moss tops!

This perfect jean jacket from Joe's will be in-store at the end of the summer!  (Yes, that is an espresso machine in the is a very caffeinated show.)  We continue to find the best of new trends for the year-round Helena's collection!

Friday, February 21, 2014

Your adorable new rain jacket.

It's from Lole!  The Kensington jacket will keep you dry and adorable all spring long.  At Helena's Belmont.

New woven tops from Velvet.

Spring is all about the woven button-up.  Velvet just delivered two of the best versions in pretty prints! Wear these with a classic denim skirt, or with white jeans!

Helena's Arlington is currently closed for renovations...

But we will re-open with a bigger and better space.  Visit us in Belmont, which is brimming with new spring fashions!

Tuesday, February 18, 2014

Helena's Closing at 3PM Today.

Hi Friends.  Due to the increasing snowfall, we are closing both Helena's locations at 3 PM today. Hope you are home, dry and warm!  See you soon!

Our Arlington Expansion & Renovations Start Tomorrow!

Our Arlington renovations start tomorrow! Starting Wednesday, our Arlington store will be temporarily closed as we begin our expansion and renovations. We hope to open in the latter part of next week. Our Belmont location is open for all your spring fashion and customer service needs! We will keep you posted on FB and on our blog.  

Monday, February 17, 2014

The Lole Dakota Jacket in Three Colors!

We love this jacket so much we ordered it three ways! Pink, grey pattern, and white.  This light spring jacket tops off dresses, and looks smashing with jeans and a print top!

Yumi brings stripes.

Adorable Nautical Stripe dress from our friends Yumi in the UK.  At Helena's Arlington.

We are hiring! Come work for us!

We are hiring Sales Associates to work at our lovely boutiques.  If you love fashion, have retail sales experience, and want to work in a friendly, supportive environment, send your resume and cover letter to Katherine at

Friday, February 14, 2014

Our plan for expanding & renovating our Arlington store!

Hi Friends,
We opened our little shop in Arlington in 2005.  Since then, there have been many changes to our beloved building at 397 Massachusetts Avenue.  In 2010 Helena's moved to the front of this space and grew our offerings.  With Isis' recent departure and closing, we are taking the leap and expanding into part of the adjacent space.  We will add another dressing room, and round out our curated collection of fashion with more from our best-selling lines.  It will be deliciously enticing when complete!  We are working our tails off in planning with a local designer and local artisans.  As we approach construction date we will post the days that we will be closed as we work to renovate.  In the mean time, come in to say hello and shop our spring fashions!  Look for more news soon!

Happy Valentine's Day.

On this day that celebrates the expression of love, we thank you for the love you show us.  Thank you for supporting Helena's: for your cheerful patronage, for your loyalty, and for popping by to see us during snowstorms!
Lovingly yours,
Jessica, Chelsea, Aashna, Alyssa, Hannah, Kristen & Katherine

Pink + Grey.

The pink & grey trend is so pretty!  Charlie Jade top, XCVI skirt, Lole Dakota jacket in pink.  All this at Helena's Arlington.

Striped cuteness for your weekend...

Little jacket from Mystree in our Arlington window.

Thursday, February 13, 2014

Trend Alert: Indigo

Effie's Heart prints!

Our first spring delivery from Effie's Heart is here! We love the orchard print!  We feature this in the Elysees dress (shown) and the customer favorite 7-Year skirt!

Your Inner Parisian Girl.

The French Woman Aesthetic: simple, slightly tailored, a masculine twist, one element of surprise, and of course a crisp classic stripe!  Bella Dahl split neck top (we also have this in white and lavendar), Only Hearts striped skirt, and Ada wrap belt.  So chic!

Sweet sweaters from Tulle!

We want to wear these cozy soft printed sweaters from Tulle to all the leisurely events in our life: meeting a friend for lunch, browsing at the local bookstore, and sipping tea while reading the newly-purchased book.  (We have a rich fantasy life of how we spend our free time).  The sweaters are will make your spring transition happier!

Friday, February 7, 2014

Get into Spring's new dresses & layer up!

The stores look spectacular with the arrival of new Spring color and prints!  How do you buy now & wear now?  With a cozy layer on top & bottom.  Either pull a cardy or denim jacket from your closet, or throw-on one of the newest arrivals of seasonal sweaters at Helena's.  The key is adding a layer of warmth over top.  And add tights of leggings to underneath.  The left look, a blue print dress from Yumi looks charming with opaque black tights and a short black boot.  The Cubism dress at right looks great with black legging and a tall brown boot.  

Thursday, February 6, 2014

Fall & Winter Items now at 70% OFF!

Our Fall & Winter SALE racks are now marked 70% OFF!  And they are generous at both locations.  Sweaters, dresses, coats, tops, jackets and more!  Our Winter Clearance will not last much longer!

All Fall & Winter Orla Kiely is 50% OFF!

With the arrival of new Orla for Spring, the pretty bags and wallets from her Fall/Winter collection are 50% OFF at both Helena's locations!

Spring Prairie Delivers Gorgeous Wearable Styles.

It's always a good day when Prairie arrives at our door.  This Spring collection featured the Hemp Chevron tunic, a perfect cozy-chic top for the season.  One of our favorite new pieces from Prairie is the Body Armour vest.  Wear it buttoned up for a dramatic collar, or open for a relaxed look.  What a great start to Spring!