Friday, December 16, 2016

New Arrivals from XCVI.

The LA line XCVI always creates innovative textured pieces. The newest delivery from their resort collection is beautiful. Soft printed tops in indigo and slate grey. Soft mixed fabric pants, and this great Damaris jacket. We have it in this wash and in a solid navy. Pretty, unique and casual.

Shop our Gift Giving Gala in Belmont this Saturday for 15% off all Accessories and Gifts!

Hi Friends! We're teaming up with two of our favorite neighbors in Belmont for a Holiday Gift Event. Shop with us in Belmont tomorrow and get 15% off all Accessories and Gifts all day long! We will have extended hours, staying open until 7 PM. Visit Westcott Mercantile and The Spirited Gourmet for even more discounts and samples! 

Tuesday, December 13, 2016

The divine scent of Voluspa!

Come shop the clean scents from Voluspa! Get your giftee what they really want...and one for yourself, too!

This Weeks Themed Curated Gift Box: "Sending All My Love"

This week's Themed Curated Gift Apparel Box includes Wooden Ships Love Sweater and Fuchsia Infinity Scarf with 3 Chavez for Charity Bracelets. Total $190. Beautiful!

The Accessory Box includes: Wooden Ships Pink Cable Knit Hat and Gloves, Papaya Coin Purse, and Voluspa Japanese Plum Bloom Candle. Total $99. Call us today to reserve your box! As always, you can swap out pieces, or create your own with a Helena's stylist! 

Perfect Slouchy Hat from Wooden Ships.

We love the new Urban Beanie from Wooden Ships! We have this soft slouchy hat in black, charcoal and navy! Great for cold weather or a run-of-the-mill bad hair day! (Katherine's favorite day to don this hat).

Wednesday, December 7, 2016

Great Gift Idea: Spendid Thermal Cardy!

Looking for a cozy gift for someone special? This super-soft thermal cardy from Splendid is the perfect piece! Casual and versatile, this cardy is a Helena's staff favorite, and a Splendid corporate staff favorite, too (in the NYC Splendid office this is draped over the back of every woman's office chair). We have this beauty in three colors: black, grey and cream. Come shop today!

Join us in Belmont for special deals on gifts at our Cushing Square Holiday Stroll!

Our historic Belmont Cushing Square neighborhood is hosting our Annual Holiday Stroll this Thursday! Area businesses are offering specials and refreshments!  

Helena's Belmont will have offers all day on our favorite Stocking Stuffers: 
- Buy 3 pairs of Hanky Pankys, get a 4th free!
- Buy 3 pairs of socks, get a 4th free!
- Buy 3 Chavez for Charity Bracelets get a 4th free!
- Spend $100 or more, you will get a Blue Q Reusable Shopper.
See you soon!  
*(discount taken on the lowest price item.)

"Furry Friends" Curated Accessory Box is here this week!

This week's Curated Accessory Gift Box is themed "Furry Friends" and includes Printed Village Beagle Scarf, 3 pairs of dog and cat socks, and 3 Chavez Bracelets, Total $87.50. Call us today to reserve your box! 

This Week Gift Box Theme: Furry Friends

This weeks Curated Gift Box: "Furry Friends" is meant for your animal-loving giftee! The apparel box incudes your choice of Joules Dalmatian or Kitten Sweater, Infinity Scarf, and Joy Clutch, Total $189. Come in for your box today! As always, we can swap out color and prints to your liking, or create your own box!

Saturday, November 26, 2016

Happy Small Business Saturday!

Hello Dear Friends! Shop with us today, and get some special deals. Free gift with purchase of $100 or more (one per customer). And 10% off any purchase of $250 or over! These deals are at both Helena's locations! See you soon! Love this sweater? It's a new arrival from our friends at Wooden Ships! 

Tuesday, November 22, 2016

Great Gifts are at Helena's!

Looking for a great gift filled with texture and coziness? Hat + candle is a great pair! Come shop lots of combinations!

We love winter color!

We love this cozy look! Joules puffer vest $89, Three Dots Ricky turtleneck $75, Prairie Underground Denim Girdle $143, and Printed Village scarf $29! So pretty. 

Helena's Curated Gift Boxes!

To help with your holiday shopping, we offer curated themed gift boxes! Special pieces are picked weekly! Choose an accessory box collection or a clothing collection delightfully packaged for someone special. Large boxes start at $150 and small boxes $75. Themed boxes are limited quantities, while supplies last. Want something different than the theme? Ask a stylist to create a unique box just for your giftee. Available at both Helena's locations!

Friday, November 11, 2016

New Tunic from Prairie!

We are loving the Troye Shift from Prairie Underground. Pair this with your favorite knit or denim legging for an easy fall to winter look. 

Beautiful Holiday Looks!

Have some holiday events on your calendar? Come see us! We have beautiful dresses, tops and skirts for your parties. We love this stunning dress from Maggy London. See you soon!

Sunday, November 6, 2016

New Jacket from Prairie Underground!

Introducing the Aeon Jacket! This sleek modern silhouette from Prairie is a staff favorite. Wear this piece as your jacket or zip it up as your outfit for the day. We have this chic fitted jacket in Midnight (shown) and Black. 

Vote on November 8!

On this Tuesday, vote with your body, mind and soul! Vote for the sisterhood! And put out the word with this VOTE t-shirt from Allen Allen!

Cover your pretty head.

It's cold! Bundle up on your morning walk to work, or stoll with your besties, or dropping your peeps off at school. We have a great selection of hats! We love this pom pom hat from Joules we have in multiple colors! We sold out of this early, but are currently restocked!

Your Essential Camel Coat!

So, we've been talking a lot about coats, but 'tis the season! We love this classic cut camel color coat from the French line Molly Bracken! Perfect versatile coat for the New England fall and winter!

Helena's Favorite Jacket is from BlankNY!

This drape faux leather drape front jacket is on reorder again! BlankNY versatile piece is a staff and customer favorite for it's classic yet edgy look. Come get yours before this sells out again!

Amazing Siberian Coat from Curator!

Curator, the independent line designed and made in San Francisco, has a beautiful coat for the fall/ winter season. This beautiful charcoal coat has bell sleeves and an oversized cowl collare that can be folded over or zipped to a lapel. Such beauty in US made fashion!

Saturday, October 15, 2016

Fall Dresses in Beautiful Trend Colors!

Beautiful fall-to-winter dresses are here! We love this Maggy London "Ellen" Fit and Flare dress in Merlot! A classic easy dress for work that looks great with pumps, short boots, or tall boots. At Helena's Belmont now!

Shop 8 Colors of the Prairie Short Cloak Hoody on SALE!

Hello Friends? Love the Prairie Underground Short Cloak Hoody? We have this beauty on SALE in 8 colors! Framboise, Clay Masque, Electric Red, White, Slate, Marigold, Peacock and Natural! Come in soon to find your size and your favorite color!

All this Prairie Goodness is happening now thru Sunday in Arlington!

Thursday, October 13, 2016

Get your Prairie Underground Long Cloak at our Prairie WAREHOUSE SALE!

Prairie WAREHOUSE SALE newsflash! We have 14 colors of the Long Cloak Hoody on sale including: Blueberry, Inkpot, Violet, Framboise, Oxblood, Crimson, Peacock, Moss, Felt, Juniper, Bruise, Brownout, Beet and Lipstick! Don't miss this sale!

Wednesday, October 12, 2016

Wear your voice.

Vote! We mean it! And get the word out with this beautiful graphic tee-shirt from Allen Allen. At both Helena's locations! #thisonereallymatters.

Prairie Underground WAREHOUSE SALE is this Thursday-Sunday in Arlington!

Our first ever Prairie Underground WAREHOUSE SALE is this Thursday thru Sunday in Arlington! Racks of Prairie hoodies, jackets, tops, dresses, and denim is on clearance at40-70% off including loads of long and short Cloak Hoodies! This sale is not to be missed! If you have specific questions about what will be on sale call us in Arlington at 781-483-3055! See you soon!

Sunday, October 9, 2016

Beautiful sweaters from Lilla P.

Soft, casual sweaters from Lilla P are here! This designer is known for super-soft knits in subtle, wearable colors. We have the pullover in Spruce (as shown), and the boucle cardigan in Plum (as shown). Great sweater staples for your fall-to-winter wardrobe.

Our Fall Favorite Denim is from DL1961.

We are loyal followers of the Florence cut from our friends at DL1961 Premium Denim. This fall the must-have wash is Frostbite, a medium dark wash with a slightly distressed finish. This jean is constructed with Instasculpt denim, DL's innovative sculpting woven fabrication! At Helena's Arlington now!

Friday, October 7, 2016

Print Print Print...

As many of you know, we are all about print and color. This fall brings us brillint prints in the trend colors of fall 2016! This means wine, dark greens from hunter to olive, deep blue, rosey pinks and more. We love this woven print top from the Spanish line Skunk Funk. In stores now!

Shop our versatile dress tops!

Our collection of dresses and dress tops is spectacular this fall! We love a dressy embellished top with a black skirt of black pants. We also LOVE this look with denim for an evening out, or casual night with friends! Top this with a black blazer for a great fall outfit! This lace top is from Kensie, and in stores now!

Helena's Launches Personal Shopping and Wardrobe Consultations!

We've expanded our customer service by adding personalized shopping and styling services! Since opening in 2005, we have continued to grow a faithful customer base in suburban Boston. We are thrilled to grow the business to meet customer's needs.

The Services division, run by Lead Stylist, Emma March, offers styling by appointment, after-hours shopping parties for private groups, fund-raising events, and at-home wardrobe consultation. "For the last year, customers have been asking me for more one-on-one time, particularly to address their closets at home," March explains, "I'm most exciting about helping women look at their wardrobe with an eye to who they are now, to create a wardrobe that brings comfort and ease to their lives."

Jen Gold, a working mother from Littleton, recently utilized Helena's at-home wardrobe consultation to find clarity in an overwhelming closet, "I'm so relieved to be free of things I haven't worn for months, and sometimes much longer! Emma have me fresh perspective on how to wear and pair items I've had for years. She then found me some new outfits to fill in the gaps in my wardrobe, and each one looks like it was made for me."

Click here to connect with the Services list on our website. Email Emma at 

Friday, September 30, 2016

Our Belmont Cushing Square Octoberfest and SIDEWALK SALE is this weekend!

Hello Friends! Our Belmont Cushing Square Octoberfest celebration is this weekend! We are ringing in the fall season with a 2-day SIDEWALK SALE! Friday and Saturday, shop 40-70% off beautiful clearance fashions! This sale is rain or shine! The racks will be inside if it's raining! See you soon!

Saturday, September 24, 2016

Crisp work-to-weekend look.

We love this cozy, yet crisp button-down look pulled togther at Helena's Belmont. Dark wash denim with a nubby fleece open cardy all pulled together with a beautiful white shirt! So many great fashions staples in this outfit!

Our Helena's Birthday Instagram Giveaway!

September marks our 11th year of fashion greatness! We are celebrating with an Instagram Giveaway. Connect with us on Instagram @ilovehelenas. 1)Like any of our Insta Birthday Giveaway posts.  2) Tag a friend in that post. 3) Follow us on Instagram. Do those three easy-peasy tasks and be entered to win our fashion giveaway. More details on our Instagram posts! 

Thursday, September 15, 2016

Loving this fringe vest trend!

Get your fringe fix with this amazing long-sweater vest with a turtleneck collar from Yest. Looks great over a layering tee with denim and boots! 

Our Annual TOWN DAY SIDEWALK SALE is this Friday and Saturday!

It's that time of year! This Friday and Saturday ring in our Annual Arlington Town Day Sidewalk SALE! Come shop racks at 40%, 50% and 70% off, including premium denim, accessories, dresses, jackets sweaters, tops and more! See you soon!

Saturday, September 10, 2016

Wooden Ships LOVE sweater!

This beauty just arrived! Get your LOVE sweater! Available at both Helena's locations!


Thursday, September 8, 2016


Our Big DENIM CLEARANCE starts tomorrow 9/9 and goes thru Monday, 9/12 at both Helena's locations! Find brilliant markdowns on denim staples from Red Engine, DL1961 Premium Denim, and Principle. See you soon!

New Wooden Ships.

Our newest fall delivery of Wooden Ships has arrived. One of our favorites is the Landon in Faded Surplus. A soft textured knit with a beautiful mix of yarns in green. Come pick your favorite!

Monday, September 5, 2016

Helena's is closed on Labor Day.

We are closed today, Monday, September 5th, in observation of Labor Day. Have a wonderful day!

Friday, September 2, 2016

Blue Dreams.

We are all loving this sapphire print dress from Donna Morgan! Shown here with a Leota NY cardy and Ada wrap belt. This dress can be accessorized dozens of ways and is great for work or an event.

Lessons in Beauty.

We had this book in our Arlington store as an in-store tutorial reference. So many people tried to purchase it, we've brought it in for sale. With lovely illustrations and clear steps this book makes a great gift, or addition to your fashion library.

Your Event Dress is Here!

We are having a beautiful season with New York dress lines Maggy London, London Times, and Donna Morgan. All these dress lines have gorgeous tailoring in pretty prints and colors. Have a late summer/ early fall wedding or event? Come in and find your favorite piece!

Golden Harvest.

We love the golden hues of fall: yellow, ochre, mustard, gold...whatever your favorite, we love it, too! Cardy by Wooden Ships, print top from Atelier5 and slightly distressed denim from DL1961 Premium denim.

Beatiful Print & Color for Fall

New fall fashions are arriving daily. We love the color profile this season: burgundy, bright navy, cream, hunter green, and cognac. Come see what's new!