Sunday, February 28, 2010
Saturday, February 27, 2010
Monday, February 22, 2010
Then, at around 11 AM, a man tapped on the glass and asked if we were closing. YIKES! I told him we were expanding and all was good. He told me that his girlfriend had said to him, "Go buy me anything at Helena's. I love everything in the store." With lifted spirits (I am a sucker for compliments) I told him that he should come back first thing Saturday morning and see all the new stuff.
I heart Arlington.
Friday, February 19, 2010
Our excitement is starting to peak.
Electricians are here this morning dropping lines and doing some prelim work for the big job ahead. In the meantime we have such lovely things like this smocked waist tee from Testament to keep us occupied.
Wednesday, February 17, 2010
Tuesday, February 16, 2010
Saturday, February 13, 2010
Thursday, February 11, 2010
To expand our great collection of clothing and accessories, we are changing things up! Don’t fret, we are remaining inside our lovely brick building in Arlington Center. At the end of February, you will find us at the front of the store, at the Mass Ave entrance. We will offer you, our beloved customers, a beautifully renovated space, with more room to find your favorite styles.
We will expand our accessories collections and our denim. We will still have our colorful, signature styles of women’s apparel and remain a maternity resource for expecting moms.
Wild Child, or partner in the building for 5 years, will be expanding as well, and moving their boutique to the middle of the building.
Helena’s will be closed for construction from Monday February 22 thru Friday February 26. We will have a celebratory re-opening on Saturday, February 27.
Follow our move, construction, and store design on our blog! We will stay in touch with daily updates!
Katherine, Jessica, Betsy, Catherine, and Dianne
Wednesday, February 10, 2010
Just because we are due to get 8 inches of snow today doesn't mean we can't dream of Spring. It's hard not to when we keep getting in beautiful new styles, like these three great tops from Sweet Pea. Double layer stretchy mesh fabric and impeccable prints make Sweet Pea one of our best selling lines. Sweet Pea knows fit, these pieces cling and flow in all the right places to create a flattering look for almost anybody.
Monday, February 8, 2010
Friday, February 5, 2010
Moghul inspired tile print in blues and oranges, Dalmatian spots, ruffle trim and flounces, all on a silky fabric.
Such an improbable and unexpected mix of elements in this smashing little dress.
We don't know how it works, it just does.