Sunday, December 31, 2017

New Print from Leota NY!

The new "Chirp" print from Leota is so pretty we have it in two styles. The top (shown) which is a new style from the NYC line, and in the classic sweetheart style dress, which has been a customer favorite! 

Happy New Year's Eve! We are open from 11-3.

Pretty Leota Dresses are Here!

Oh, how we love the wrap dress! This classic style from Leota looks great for work and evening! 

Saturday, December 23, 2017

Shopping Hours for Saturday and Sunday!

Your last minute shopping...

Let us help! Bracelets, candles, bags, scarves, and more lovely pieces await your giftee! 

Neutrals with a pop of color...

It's one of the styling tricks we are really good at. Putting together a soft, chic, wearable look, then putting it into orbit with an amazing, unforgettable accessory. This yellow necklace from the Australian line ELK, does the trick! 

Friday, December 8, 2017

New Arrivals from Wooden Ships!

New shipments of Wooden Ships sweaters have arrived! We love the Sylvie Cardy in cream with eyelet knitwork on the sleeves! So pretty! 

Holiday Gifts are at Helena's

Looking for gifts for sisters, mothers, and bffs? How about a sweater, plus scarf and sassy socks? Get it all wrapped up in a Helena's gift box and put it under the tree! So easy!

Friday, November 24, 2017

Pretty new delivery from Joules!

Our favorite British designer just sent a November delivery! Shop new dresses and tops from Joules!

Get your sparkle on this holiday season!

Looking for a pretty little thing for your holiday? We have lovely pieces with shine! 

Cozy sweaters on sale this weekend!

Love our cozy soft fall and winter sweaters? They are all on sale this Friday thru Sunday at both locations! Shop our selection at 20% off !

Helena's Post Thanksgiving SALE starts today!

Friday, October 27, 2017

Gorgeous Velvet top from Lilla P.

Looking for a fall statement piece with endless versatility? This velvet top in Eclipse from Lilla P works well dressed up or down. Wear this with denim or with your favorite black pants. So pretty!

Weekend FLASH SALE in Arlington!

Shop our FLASH SALE Friday-Sunday in Arlington. Sale skirts for $25, sale pants and denim $35-$50. This weekend only!

Tuesday, October 10, 2017

Get Splendid's Favorite Thermal Cardy!

What's to love about this waffle-knit hoody from Splendid? Everything! This Helena's staple is always in stock in black (a piece that should be in everyone's closet). But the seasonal colors of charcoal grey, deep plum, and military olive are gorgeous. This soft wearable piece is not only a customer favorite and a staff favorite, but it's a go-to piece for the staffers at Splendid!

Thursday, October 5, 2017

RSVP to Our Fall Trends Workshop!

Join us in Arlington on Thursday October 19th from 7-9 PM for a stylish night out! Lead Stylist Emma March shows wearable fall trends! Review current fashions and colors for Fall and learn how to easily incorporate these trends into your wardrobe.The first 10 people to RSVP will be eligible for a special free gift. RSVP to Emma at 

Let's Help: Shop with us this Saturday, and donate to Massachusetts United for Puerto Rico.

Hi Friends. This Saturday, Helena's is donating 20% of all sales, from both stores, to Massachusetts United for Puerto Rico. Just last Friday, Boston mayor, Marty Walsh, created this fund in partnership with the Latino Legacy Fund and the Alliance for Puerto Rico. This fund provides long-term help to people on the island, and those who are relocating to Massachusetts. Shop with us Saturday and please consider donating, here.

Saturday, September 30, 2017

Denim and Plaid Looks So Good!

Layer up! Find your favorite plaid shirt and top it with a print scarf. Looking for your new jean for fall? Try the Florence from DL1961 Premium Denim!

Cozy into fall knits!

Looking for the softest imaginable knits? Try this Fraas ponch and Wooden Ships hat! 


Tune into the mermaid-sisterhood! Marine colored accessories and mer-lady graphics are here for fall! Shop our adorable gifts and accessories!

Embroidery + Plaid for Fall

This is a mix of our two favorite shirting lines: Side Stitch, and Velvet Heart. Both beautiful, creative brands that interpret seasonal trends into timeless garments. 

Wednesday, September 20, 2017

Join us for our Cushing Square Fall Fest this Saturday!

Our 2 Day Belmont Sidewalk SALE is this Friday and Saturday!

Come shop our Sidewalk SALE this Friday and Saturday in Belmont! 40-70% off your favorite brands on clearance. Saturday is our Cushing Square Fall Festival! Street will be closed and the block party will be fantastic: rides, games, crafts, food, sales and more!

Friday, September 1, 2017

Ella Moss Color.

Ella Moss is known for intense color and print, as well as impeccable takes on seasonal trends. We love this blouse for fall. A surprise combination of deep rust and blues, this looks like nothing else this season. So lovely.

Your favorite embroidered jean is at Helena's.

Embroidery is a HUGE trend for fall. We will have loads of amazing embroidered jackets, tops and sweaters. But we ONLY have one embroidered jean, and it is a beauty! This ankle length, frayed-hem, medium wash jean is adorned with sewn flowers in shades of pink, cream and moss green. Gorgeous and versatile, this has become a staff favorite! From Blank NY. 

Soft and cozy sweaters from Velvet!

These cozy rib sweaters from Velvet are a dreamy luxe yarn for fall transition! Wear them with your favorite denim for an easy comfy outfit!

Saturday, July 1, 2017

Fulfill your summer style dreams!

A pretty trend for summer-to-fall is blue and white pinstripes on a crisp woven blouse. This Ella Moss version hits the mark! Wear this with white denim, dark denim, or a great navy crop. 

Our SUMMER SALE is happening now!

Our summer sale starts a little early this year so you can shop before July 4th! We have a huge selection of spring and summer styles at 30% off! This sale is at both locations! 

Friday, June 23, 2017

Summer Separates!

What's missing in your summer wardrobe? A maxi dress? A print tank? Or a denim skirt? We are stocked with your summer necessities! Come shop this weekend.

Stylist Outfit of the Week!

Met our Lead Stylist Emma March? If not, you are missing out, Sister! Come in and check out Emma's latest outfit and talk to her about an in-store styling appointment!

New Summer Dresses Arrive!

Loving our new arrivals from Maggy London and Leota! Come shop our new dresses for your summer events!

Friday, June 9, 2017

Our favorite dress for summer!

Hi Friends! We are on our second order of this summer dress from Lilla P.  This easy fit is a staff favorite! These are moving fast! 

Spendid does summer.

Seriously pretty dip-dye from Splendid! We have this in two colorways! 

FLASH SALE in ARLINGTON this Friday- Sunday!

The sun is out, and our flash sale is happening in Arlington! Select summer tanks and tees for $15!

Thursday, May 11, 2017

Our Spring SIDEWALK SALE is in Belmont this Friday and Saturday!

Our Spring SIDEWALK SALE is this Friday and Saturday, from 10-6 in Cushing Square! Shop your favorite brands at 30-70% off! Don't miss this sale, or our Spring Celebration in Cushing on Saturday!

Join us in Cushing Square, Belmont for our Annual Spring Celebration!

This Saturday, join the merchants of Cushing Square for our Annual Spring Sidewalk SALE! Helena's will be making this a 2-day affair, with sale racks out on Friday and Saturday! 

Wednesday, May 3, 2017

Perfect Dresses for Spring and Summer Occasions.

Have spring and summer events on your calendar? Shop now for the best in occasion dresses! This Three Dots cold shoulder dress is stunning, bra-friendly, and ready to accessorize! We have it in black (shown) and blue. 

Essential Summer Dress: The Slip Dress from Splendid

Back in September, at the fashions shows in NY, this was the dress everyone was talking about. Splendid had it front and center in their collection, it was on the model, and everyone wanted it. It doesn't disappoint. We have this dress in Navy as shown. So lovely.

Our Spring Sidewalk SALE in Arlington is this Friday & Saturday.

It's that time! Our SIDEWALK CLEARANCE is this Friday and Saturday in Arlington. Shop racks at 30-70% off with additional racks marked at serious clearance. Love Prairie Underground denim and leggings? We'll have a rack of  these beauties at $35! Don't miss out!

Your best spring-to-summer tops are here!

The pre-summer arrival of beautiful tops are in! New pieces from Ella Moss (shown), Splendid, Velvet, Three Dots, and Prairie Underground show color, texture and print to launch the warmer seasons! 

Monday, March 27, 2017

How we love The Odells

Beautiful, drapey fashions from the LA line, The Odells, have arrived. This growing design team produces a small collection of unique pieces in brilliant colors and prints. We love the softness of the fabrics for the spring collection. Come in and find your favorite!

Friday, March 24, 2017

Big. Bright. Spring.

Bring the punch of color and print into your spring closet! This bright tunic is a powerhouse of spring cheer! Wear with white denim, or your favorite classic denim!

Meet your new bralette

Looking for the comfort and ease of a casual bralette. It's here! Looks lovely with tanks and dresses with cut-outs. Shop this bralette at both Helena's locations!

Spring's Best Trends: The Floral Bomber

We are loving the chic, wearable bomber trend in all it's shade, prints and textures. This beauty from BlankNYC is at Helena's now!