Friday, September 1, 2017

Ella Moss Color.

Ella Moss is known for intense color and print, as well as impeccable takes on seasonal trends. We love this blouse for fall. A surprise combination of deep rust and blues, this looks like nothing else this season. So lovely.

Your favorite embroidered jean is at Helena's.

Embroidery is a HUGE trend for fall. We will have loads of amazing embroidered jackets, tops and sweaters. But we ONLY have one embroidered jean, and it is a beauty! This ankle length, frayed-hem, medium wash jean is adorned with sewn flowers in shades of pink, cream and moss green. Gorgeous and versatile, this has become a staff favorite! From Blank NY. 

Soft and cozy sweaters from Velvet!

These cozy rib sweaters from Velvet are a dreamy luxe yarn for fall transition! Wear them with your favorite denim for an easy comfy outfit!

Saturday, July 1, 2017

Fulfill your summer style dreams!

A pretty trend for summer-to-fall is blue and white pinstripes on a crisp woven blouse. This Ella Moss version hits the mark! Wear this with white denim, dark denim, or a great navy crop. 

Our SUMMER SALE is happening now!

Our summer sale starts a little early this year so you can shop before July 4th! We have a huge selection of spring and summer styles at 30% off! This sale is at both locations! 

Friday, June 23, 2017

Summer Separates!

What's missing in your summer wardrobe? A maxi dress? A print tank? Or a denim skirt? We are stocked with your summer necessities! Come shop this weekend.

Stylist Outfit of the Week!

Met our Lead Stylist Emma March? If not, you are missing out, Sister! Come in and check out Emma's latest outfit and talk to her about an in-store styling appointment!

New Summer Dresses Arrive!

Loving our new arrivals from Maggy London and Leota! Come shop our new dresses for your summer events!

Friday, June 9, 2017

Our favorite dress for summer!

Hi Friends! We are on our second order of this summer dress from Lilla P.  This easy fit is a staff favorite! These are moving fast! 

Spendid does summer.

Seriously pretty dip-dye from Splendid! We have this in two colorways! 

FLASH SALE in ARLINGTON this Friday- Sunday!

The sun is out, and our flash sale is happening in Arlington! Select summer tanks and tees for $15!

Thursday, May 11, 2017

Our Spring SIDEWALK SALE is in Belmont this Friday and Saturday!

Our Spring SIDEWALK SALE is this Friday and Saturday, from 10-6 in Cushing Square! Shop your favorite brands at 30-70% off! Don't miss this sale, or our Spring Celebration in Cushing on Saturday!

Join us in Cushing Square, Belmont for our Annual Spring Celebration!

This Saturday, join the merchants of Cushing Square for our Annual Spring Sidewalk SALE! Helena's will be making this a 2-day affair, with sale racks out on Friday and Saturday! 

Wednesday, May 3, 2017

Perfect Dresses for Spring and Summer Occasions.

Have spring and summer events on your calendar? Shop now for the best in occasion dresses! This Three Dots cold shoulder dress is stunning, bra-friendly, and ready to accessorize! We have it in black (shown) and blue. 

Essential Summer Dress: The Slip Dress from Splendid

Back in September, at the fashions shows in NY, this was the dress everyone was talking about. Splendid had it front and center in their collection, it was on the model, and everyone wanted it. It doesn't disappoint. We have this dress in Navy as shown. So lovely.

Our Spring Sidewalk SALE in Arlington is this Friday & Saturday.

It's that time! Our SIDEWALK CLEARANCE is this Friday and Saturday in Arlington. Shop racks at 30-70% off with additional racks marked at serious clearance. Love Prairie Underground denim and leggings? We'll have a rack of  these beauties at $35! Don't miss out!

Your best spring-to-summer tops are here!

The pre-summer arrival of beautiful tops are in! New pieces from Ella Moss (shown), Splendid, Velvet, Three Dots, and Prairie Underground show color, texture and print to launch the warmer seasons! 

Monday, March 27, 2017

How we love The Odells

Beautiful, drapey fashions from the LA line, The Odells, have arrived. This growing design team produces a small collection of unique pieces in brilliant colors and prints. We love the softness of the fabrics for the spring collection. Come in and find your favorite!

Friday, March 24, 2017

Big. Bright. Spring.

Bring the punch of color and print into your spring closet! This bright tunic is a powerhouse of spring cheer! Wear with white denim, or your favorite classic denim!

Meet your new bralette

Looking for the comfort and ease of a casual bralette. It's here! Looks lovely with tanks and dresses with cut-outs. Shop this bralette at both Helena's locations!

Spring's Best Trends: The Floral Bomber

We are loving the chic, wearable bomber trend in all it's shade, prints and textures. This beauty from BlankNYC is at Helena's now! 

Thursday, March 16, 2017

Our Belmont 5th Anniversary is this Friday, March 17.

Hi Sisters. We are happily celebrating 5 years in Cushing Square! Come celebrate with us tomorrow, all day. We are open 10-6, serving refreshments, and offering 15% off purchases of $150 or more. Event in Belmont only! See you soon!

Saturday, March 4, 2017

Ella Moss Dreamy new top.

We fell in love with this top while ordering in New York in September. Expertly designed to be worn as a cold-shoulder top or traditional tank. The winning element of this piece is the print. Gorgeous inky navy and turquoise with rose. 100% silk. At Helena's Belmont. 

Friday, March 3, 2017

Our Girl in Arlington: Stylist Outfit of the Week

This amazing plaid and denim look highlights some best spring trends: pastel plaids, with a little hint of ruffle (Western trend), finished with a pretty dip dye. Paired with classic medium wash denim. We are loving this look!

Our DENIM FLASH SALE is in Belmont this weekend only!

Shop our DENIM FLASH SALE in Belmont this Friday-Sunday for amazng deals on your favorite premium denim. All Sale Denim is $50!! Stock up! Sale ends Sunday at 5 PM.

Spring chambray.

We are loving the shades of denim and chambray that are filling our stores! Denim skirts, jackets and tops, including this beautiful chambray splitneck tank. Wear pair it with dark denim or white! 

We get you.

Your favorite graphic tees are here! Come pick out your favorite and get one for your bestie.

Friday, February 17, 2017

Your spring jacket is here from Blank NYC!

We have carried a black version of this drape front jacket since fall of last year. It quickly became a customer and staff favorite. We now have a slightly more luxe version in cream for spring! The Sunny Days jacket from Blank NYC fulfills all your dreams for a creamy white jacket to top your dresses, and complete your jeans and t-shirt look! Available at both Helena's stores!

Blank NYC Jacket is a Wardrobe Staple!

Oh, how we all love this Blank NYC jacket! Mixed vegan leather and draped jersey. So versatile and perfect for any look, casual or dressy. All this beauty for $98. At both Helena's locations!

Last Weekend of Winter SALE! Buy 4 pieces get 5th item free!

Hello Friends! We are in the final days of our WINTER CLEARANCE. This weekend, Friday through Sunday, buy 4 sale items from accessories or apparel, and get the a 5th item for free! Sale is 30-70% off! Shop fall and winter pieces from Wooden Ships, Maggy London, Splendid, Ecru, Prairie Underground, Three Dots, Lilla P and more! See you soon! SALE in Arlington Only.

*Discount will be taken on ithe lowest priced item. All Sale items are FINAL SALE.

Monday, February 13, 2017

We are opening today, February 13th, at noon.

Want to get out of the house? We'll be opening at noon! See you soon!

Sunday, February 12, 2017

Closing Early on Sunday, February 12.

It was lovely to see all of you enthusiastic shoppers in Belmont and Arlington this morning! We are closing early, at 2:30 PM, both stores as the snow seems to be getting worse. Stay warm and indoors!

Friday, February 10, 2017

Let us curate your Valentine's Day gift!!

We're here for you! And by that we mean for your giftee and for you! We'll package up a gift box for your beloved! Shown here: Wooden Ships heart sweater (also available in pink and grey), Last Tango seamless tank, and Joy crossbody/clutch.

Beautiful Ella Moss top arrives.

This Trellis Vine top from Ella Moss is the superstar top from their first spring 2017 collection. We previewed this tank months ago and have been awaiting its arrival! Eyelet detail in the softest pink. Pair this with a charcoal grey pencil skirt or distressed denim for a stunning look for Valentine's Day and beyond! At Helena's Arlington. 

Shop our Cushing Square Event this Saturday!

We love our Cushing Square neighborhood! Helena's is partnering with Westcott Mercantile and Spirited Gourmet for a Valentine's Day celebration this Saturday, February 11. Shop specials at all stores! See you soon!

Valentine's Day Gifts!

Hi Friends! Shop this lovely sweater for yourself, or let us put together a curated gift box for your giftee. See you soon!

Valentine's Day Shopping Event is this Saturday!

Come shop with us at our Valentine's Day Event tomorrow at both stores! We'll put together a Valentine's Day gift for your beloved...or for yourself! 20% off purchases of $125 or more!! 
*Discount does not include SALE items.

Wednesday, February 8, 2017

Helena's closed on Thursday, February 9th.

Due to the snowstorm, Helena's will be closed at both locations on Thursday, February 9th. Stay safe, friends. We will see you all on Friday!

Wednesday, February 1, 2017

XCVI's early spring palette is all about the blues.

The latest collection from XCVI is all about cool blues. This is a unique palette for XCVI, whose designers work oftern work in black, white, and rich earth tones. Some of our favorite pieces? The Damaris jacket (shown) in Patriot, an inky navy blue. The Amber top, a button up in a crinkle-dye indigo with beautiful eyelet on the sleeves. And the Camille pant (below). This amazingly soft fabric has a flattering cut. We have this is Ashley Blue (below) and Patriot Navy. 

Tuesday, January 31, 2017

Beautiful new Splendid sweater!

We love this neutral stripe sweater from Splendid.  The "Bayside" just arrived, At Helena's Arlington.

And Joules Accessories, too!

Come shop umbrellas, scarves, umbrellas, bags and wallets from Joules! Pretty, classic prints in Joules bright, happy pallette!

We have reduced our WINTER SALE!

At both Helena's locations!!

Wednesday, January 25, 2017

Joules for Spring is Here!

We love this Joules delivery! Pretty prints in tops, and jackets!

Your new raincoat needs to be from Joules! Get this classic French Navy or a stunning floral print!