Saturday, September 24, 2016

Crisp work-to-weekend look.

We love this cozy, yet crisp button-down look pulled togther at Helena's Belmont. Dark wash denim with a nubby fleece open cardy all pulled together with a beautiful white shirt! So many great fashions staples in this outfit!

Our Helena's Birthday Instagram Giveaway!

September marks our 11th year of fashion greatness! We are celebrating with an Instagram Giveaway. Connect with us on Instagram @ilovehelenas. 1)Like any of our Insta Birthday Giveaway posts.  2) Tag a friend in that post. 3) Follow us on Instagram. Do those three easy-peasy tasks and be entered to win our fashion giveaway. More details on our Instagram posts! 

Thursday, September 15, 2016

Loving this fringe vest trend!

Get your fringe fix with this amazing long-sweater vest with a turtleneck collar from Yest. Looks great over a layering tee with denim and boots! 

Our Annual TOWN DAY SIDEWALK SALE is this Friday and Saturday!

It's that time of year! This Friday and Saturday ring in our Annual Arlington Town Day Sidewalk SALE! Come shop racks at 40%, 50% and 70% off, including premium denim, accessories, dresses, jackets sweaters, tops and more! See you soon!

Saturday, September 10, 2016

Wooden Ships LOVE sweater!

This beauty just arrived! Get your LOVE sweater! Available at both Helena's locations!


Thursday, September 8, 2016


Our Big DENIM CLEARANCE starts tomorrow 9/9 and goes thru Monday, 9/12 at both Helena's locations! Find brilliant markdowns on denim staples from Red Engine, DL1961 Premium Denim, and Principle. See you soon!