Thursday, April 5, 2018

Get your best prints at Helena's.


We have a thing for prints. We love them. And we are REALLY good at picking them out for the stores. The spring collection from French line See You Soon has loads of amazing colorful prints to choose from and we curated the very-best for you! This is a great work-to-evening look! 

Our FLASH SALE is on, Friday April 6th in Arlington!


New Spring Arrivals in our newly renovate Belmont Store!!


Our own Sasha wears the freshest arrivals. Principle Jeans, in the wash we featured on the blog at the beginning of this week, with a pretty cotton sweater from Wooden Ships! She's Spring-ready!

Sunday, April 1, 2018

Spring Trend Denim!





Principle Denim has delivered perfect on-trend denims for Spring. Come and shop your favorite frayed-hem and colored denims at both stores!

We are closed on Easter Sunday!


We are closed for Easter Sunday! Have a wonderful day!

The Skinny on Basic Tanks.


Spring is here! The change of seasons is the best time to assess your wardrobe, and see what you need to toss, replace and update! Start with your basics: layering tanks and tees, layering long sleeve tops, and leggings. These are your base "foundation" pieces that assist in pulling together all kinds of looks from your closet. The must-have colors are black, white and navy.   Last Tango's seamless tank is an amazing basic. We have sold this versatile piece for years and have it in loads of beautiful colors. They run in two sizes: S/M, and M/L. This long, bra-friendly tank has a slight body contouring compression and is long and stretchy.


Another great essential layering tank is the Delicious Tank from Only Hearts. This super-soft tank is created in the designers signature "delicious" soft-layering fabric. It can be worn back-to-front with one neckline higher than the other. This tank is slightly shorter than the Last Tango tank, which is better for more petite ladies. We have this in basic colors: black, white, and navy, with additional pretty seasonal colors. 

These pieces are also "wardrobe fixers"! Wear them under tops with a too-low neckline, or your favorite open-back top when you want a little coverage. These pieces are staff favorites, too! 

Monday, March 5, 2018

Big Cat Love.


Kitty, kitty. We have discovered a new print trend while shopping in NYC. The big cat for Spring and Fall! Leopard and tigers, often surrounded by jungle greenery. We love this zip-pouch version.