Wednesday, March 25, 2020

Send us a story about you favorite local business!

We, at Helena’s, miss you. We miss the everyday interactions with our community. The stop-ins, the compliments, the trend-watching, the gift pick-up, and the full-on seasonal wardrobe shopping! We know our business community needs a loving boost.

Tell us your stories about your favorite business in our neighborhoods of Arlington and Belmont. Is your favorite place Kickstand CafĂ© in Arlington? Or maybe Quebrada? Do you love Westcott Mercantile or Belmont Books? Maybe it’s Artful Heart or The Regent Theater. Write to us about your most beloved place in each (or one) community. Pour your heart out.  Sign it with your first name.

We will post these stories on Helena’s social media. And we will choose a favorite, one each from Belmont and Arlington and send that writer a $25 gift certificate to Helena’s. To submit, simply write us an email to

With heartfelt connection,

Wednesday, February 26, 2020

Our Prairie Underground and Isle SALE is today thru Sunday!

Helena's Prairie/ Isle SALE this Wednesday thru Sunday! All Prairie Underground and Isle will be 20-30% off storewide at both locations, including new arrivals! CLEARANCE ALERT: Select styles of Prairie and Isle are marked 70% off while supplies last. 

Saturday, February 22, 2020

Come shop Spring New-ness!

Yes to Spring!!! We love an open knit cotton sweater and we have lots of wonderful pieces like this at both locations! Come in the shops and get first pick!!

In the window in Belmont.

Some window display happiness from 34 Leonard Street in Belmont Center! 

Friday, January 3, 2020

30% off Three Lines!

Call it a Pajama and Underwear Party! Or just call it our first SALE of 2020! This Saturday and Sunday, all PJ sets, all Coobies, and all Hanky Pankys are 30% OFF at both locations. NOTE: Coobie bras and Hanky Panky are at Arlington location ONLY. PJs are at both.  All SALE items are final sale. See you soon!

Friday, December 20, 2019

New color in the best fuzzy cozy hoody!

Our newest arrival in the Cozy Fuzzy Hoody is here! Navy is here at both locations! Come try on this new color! 

Wednesday, December 4, 2019

Shop and Give. Helena's partners with Transition House on December 5th.

For the fourth year, we are partnering with Transition House in Cambridge on a Holiday Fundraiser. Shop on Thursday, December 5th at either Helena's location and 10% of your purchase will go to Transition House. All day, on all sales at both stores. Later in the evening, we are hosting an after-hours private event for the Transition House staff, Board of Directors and community at our Arlington shop.

About Transition House:
"When Transition House opened its doors in Cambridge over 40 years ago, it was the first domestic violence shelter on the East Coast and the second in the entire country. Since then, our programs have continued to grow to meet the needs of our community. Today, Transition House offers a wide range of housing resources, support services and prevention tools. In the last few years alone we have built nationally groundbreaking partnerships that sustain family stability and emphasize a whole-community approach to violence prevention."