Monday, June 22, 2015

Sashawn's Favorite Look: Ella Moss Cream Top with DL1961 Boyfriend Jean.

I chose this beautifully crocheted Ella Moss top, and paired it with the Riley slightly distressed boyfriend slim by DL,  To bring in some color, I added a chunky layered red necklace (an essential for summer) and my favorite tan wedges, which work in the day time, as well as night.  This look is effortless, timeless, and completely on trend!   - Sashawn.

Ella Moss Lacey top ($158), DL1961 Riley jeans in Nassau ($158), Dune necklace ($24), shoes are Shashawn's own.

Sunday, June 21, 2015

Pretty Print Clutch.

Add a pop of print to you summer looks with the Nicole clutch!  This pouch is big enough for your summer accessories: phone, wallet, lip balm, and of course suunblock!  At Helena's for $29!

The Stephie Bag!

As Chelsea says, these bags come in "millions" of colors.  She is only slightly exaggerating.  The Stephie bag comes in LOTS of beautiful color combinations.  Emma holds one of our favorites which has grey, cream and light lavender tones.  This bag has a lady handle, as well as a strap for crossbody wear.  All this prettiness for $63. 

The Bold and the Beautiful.

As you know, we like a big statement necklace to top off lots of looks.  This pretty, beaded, bib necklace looks amazing with a flowy white tank, over your favorite navy-blue sundress, or paired with a bright contrast color top in red, coral or grass green!

Soft summer colors...

The palette of soft peach, baby blue, butter yellow, and light pink is a warm welcome to the summer season.  We love this v-neck tank from Splendid in light color (we also have it in denim blue), paired with a delicate print scarf and one of our new summer fedoras!  Add these pieces to your warm-weather wardrobe!

Friday, June 12, 2015

Tips for shopping our busy sidewalk SALE!

Our Belmont sidewalk Clearance SALE is tomorrow!  Tips for shopping: channel you inner Filene's Basement shopper! We have only 2 fitting rooms in Belmont, so to maximize your experience, come with layering pieces on to try on tops and dresses over your clothes with ease. It won't be the iconic Running of the Brides, but it will be a really fun day with lots of amazing deals on your favorite brands!

The classic beauty of the sleeveless woven shirt.

There is a rich American history to the sleeveless woven blouse.  It has both a practicality and an effortless chic style.  I love the photos of off-duty Hollywood starlets wearing their favorite versions.

More polished than a t-shirt, this piece has the versatility to go work-to-weekend, and day-to-night.  Our favorite versions in store are from Bella Dahl, XCVI and Splendid (shown) which make this notched color number that we have in a handful of colors including black.  Pair this with your favorite capri or white denim for a classic everyday look!

Saturday SIDEWALK SALE at Helena's Belmont!

We are celebrating our new sidewalks in Cushing Square with our first sidewalk SALE!  Come see us this Saturday from 10-6 for 50-70% off CLEARANCE fashions!  This is a neighborhood event!  Don't miss out!

Yummy b-fast with Garance Dore.

Garance Dore's latest post on her favorite acai bowl from Two Hands in New York, inspired us to try this recipe.  We like it best as an early morning smoothie, sans the toppings.  Great way to start the day.  Recipe and post, here.

Tuesday, June 2, 2015

Breezy summer prints.

What do you want in a summer print top?  A pop of color on a white background.  A charming vintage look.  All printed on a soft woven pullover.  The Peach top from Velvet is all that is a stunning yet casual summer top. Wear it with your favorite white denim all summer long.

Monday, June 1, 2015

New essential crop from DL1961.

Looking for your seasonal essential jean? The Bardot crop from DL1961 Premium Denim is your new go-to dark wash crop for summer!  This high-rise, clean wash, stretchy jean has a pretty vent at the ankle.  


The novelty print is a spring trend!  How novel?  Think ice-cream cones, puffy clouds, watermelon slices, yellow parrots, giraffes, and bananas.  Yes.  Your favorite potassium rich fruit is a fashion thang.  Come see this top from Kling at Helena's Belmont.

Kling loves birds as much as we do.

One of our new lines this spring is the Spanish line Kling.  This line provides lots of print, color, and modern shapes.  Along with a lot of whimsy.  They love birds of all kinds.  This pretty-bird dress is in store now.  Come explore this new line!

Rainy Day Mondays.

We get it.  It's spring, and we need the rain.  But a rainy spring day, particularly on a Monday calls for a certain kind of fashion.  Bright and cozy.  We have great sweaters and tops that fill that need.  There is the amazing Splendid sweater in Avocado, Wooden Ships sweater in white, and this pretty Three Dots striped pullover.  Get happy!