Saturday, October 15, 2016

Fall Dresses in Beautiful Trend Colors!

Beautiful fall-to-winter dresses are here! We love this Maggy London "Ellen" Fit and Flare dress in Merlot! A classic easy dress for work that looks great with pumps, short boots, or tall boots. At Helena's Belmont now!

Shop 8 Colors of the Prairie Short Cloak Hoody on SALE!

Hello Friends? Love the Prairie Underground Short Cloak Hoody? We have this beauty on SALE in 8 colors! Framboise, Clay Masque, Electric Red, White, Slate, Marigold, Peacock and Natural! Come in soon to find your size and your favorite color!

All this Prairie Goodness is happening now thru Sunday in Arlington!

Thursday, October 13, 2016

Get your Prairie Underground Long Cloak at our Prairie WAREHOUSE SALE!

Prairie WAREHOUSE SALE newsflash! We have 14 colors of the Long Cloak Hoody on sale including: Blueberry, Inkpot, Violet, Framboise, Oxblood, Crimson, Peacock, Moss, Felt, Juniper, Bruise, Brownout, Beet and Lipstick! Don't miss this sale!

Wednesday, October 12, 2016

Wear your voice.

Vote! We mean it! And get the word out with this beautiful graphic tee-shirt from Allen Allen. At both Helena's locations! #thisonereallymatters.

Prairie Underground WAREHOUSE SALE is this Thursday-Sunday in Arlington!

Our first ever Prairie Underground WAREHOUSE SALE is this Thursday thru Sunday in Arlington! Racks of Prairie hoodies, jackets, tops, dresses, and denim is on clearance at40-70% off including loads of long and short Cloak Hoodies! This sale is not to be missed! If you have specific questions about what will be on sale call us in Arlington at 781-483-3055! See you soon!

Sunday, October 9, 2016

Beautiful sweaters from Lilla P.

Soft, casual sweaters from Lilla P are here! This designer is known for super-soft knits in subtle, wearable colors. We have the pullover in Spruce (as shown), and the boucle cardigan in Plum (as shown). Great sweater staples for your fall-to-winter wardrobe.

Our Fall Favorite Denim is from DL1961.

We are loyal followers of the Florence cut from our friends at DL1961 Premium Denim. This fall the must-have wash is Frostbite, a medium dark wash with a slightly distressed finish. This jean is constructed with Instasculpt denim, DL's innovative sculpting woven fabrication! At Helena's Arlington now!

Friday, October 7, 2016

Print Print Print...

As many of you know, we are all about print and color. This fall brings us brillint prints in the trend colors of fall 2016! This means wine, dark greens from hunter to olive, deep blue, rosey pinks and more. We love this woven print top from the Spanish line Skunk Funk. In stores now!

Shop our versatile dress tops!

Our collection of dresses and dress tops is spectacular this fall! We love a dressy embellished top with a black skirt of black pants. We also LOVE this look with denim for an evening out, or casual night with friends! Top this with a black blazer for a great fall outfit! This lace top is from Kensie, and in stores now!

Helena's Launches Personal Shopping and Wardrobe Consultations!

We've expanded our customer service by adding personalized shopping and styling services! Since opening in 2005, we have continued to grow a faithful customer base in suburban Boston. We are thrilled to grow the business to meet customer's needs.

The Services division, run by Lead Stylist, Emma March, offers styling by appointment, after-hours shopping parties for private groups, fund-raising events, and at-home wardrobe consultation. "For the last year, customers have been asking me for more one-on-one time, particularly to address their closets at home," March explains, "I'm most exciting about helping women look at their wardrobe with an eye to who they are now, to create a wardrobe that brings comfort and ease to their lives."

Jen Gold, a working mother from Littleton, recently utilized Helena's at-home wardrobe consultation to find clarity in an overwhelming closet, "I'm so relieved to be free of things I haven't worn for months, and sometimes much longer! Emma have me fresh perspective on how to wear and pair items I've had for years. She then found me some new outfits to fill in the gaps in my wardrobe, and each one looks like it was made for me."

Click here to connect with the Services list on our website. Email Emma at