Friday, September 19, 2014

Blues & Jeans.

Love this casual pullover with a chiffon hem paired with distressed jeans!

This is the latest beauty from Ella Moss!  The deep blue violet color is stunning.

How to wear dark neutrals...

With color!  One of the best features of the grey, black, white color palette is that its an easy canvas for color!  Love yellow, red, or cobalt blue?  Or the new lavenders and pinks for fall?  All of these look beautiful mixed with black & white.  Such a great way to create versatility in your wardrobe!

Trend Alert: Chic Coated Denim!

Leota beauty for fall.

Leota has quickly become a customer favorite for go-to dresses.  We love this new piece for its bold print an figure flattering shape.

Wednesday, September 17, 2014

New York Shows Day #3

There was a lot of energy on the last day of Coterie!  With hundreds of designers, there is a lot of ground to cover...miles of show floor to walk.

Yumi London showed us lots of color with the whimsy and prints that we love from this line.  It is always a treat to reunite with our rep, Joni, who is a wealth of fashion wisdom and a breath of fresh air at the shows.  We love this bird print pullover from Yumi, and have it on order it two colors!

Our newest denim line, DL1961, showed us new takes on basic denim, as well as cropped versions of our favorite fits.  Looking for a great spring trouser?  DL1961 has a beauty for spring!

We ended our day with a visit to the Leota booth at the Stitch show.  We met owner, Sarah Carson, and her amazing team.  The spring line looks beautiful, with the same flattering cuts and soft fabrics that we love from this line.  

We're back to our home stores in Arlington & Belmont!  See you soon!

Monday, September 15, 2014

New York Shows Day #2

The big mama Coterie Spring 2015 is happening!  Our premium denim lines are showing collections for next season, as well as our favorites fashion lines.  It's an exciting show, with lots of designers on-site to show buyers their best pieces!

Joe's Jeans is showing classic dark rinse denim, soft fabrics in casual cuts, a great urban jogger, and this beautiful denim jacket!

Tulle is showing tailored dresses and jackets in soft woven fabrics.  Our favorites: the soft pink trench, a bomber jacket in a pennant print, and an anorak in a denim constellation print.

XCVI created a curated collection of dresses, tops, skirts, jackets and pants in neutrals, chambrays, and a saturated indigo wash.  We love the linen split-neck pullover, the enzyme wash pants, and a soft zip-up jacket in bright mango.  

Oh, Ella!  You are so pretty!  As always, Ella Moss delighted us with surprising prints, feminine cuts, and luxe fabrics.  Our favorites: cream colored split-neck top, sheer print pullovers, and a divine hi-low tank dress!  Back to the show tomorrow!

New York Shows Day #1

The New York Spring Show are on!  Designers & Agents is showing innovative Spring 2015 collections including these beauties...

We connected with Erin @ Collab Fashion to write the new line Curator.  Lots of pretty prints and textured fabrics here.

And of course we saw Prairie!  Tracy Forrest introduced us to the Spring line, and to her new baby girl!

Friday, September 12, 2014

New Prairie Underground for Fall!

It has arrrived!  Our second pretty Prairie Underground delivery!  Dresses, tops, and jackets in all its Prairie-ness!

Trend Alert: Olive

New Leota dresses are here!

And they are beautiful!  Great prints in colors and black & white!  

Our 2-day Arlington Town Day Sidewalk SALE starts today!

Saturday, September 6, 2014

We are Hiring! Top Ten Reasons to Work at Helena's!

If you think it would be fun to work at Helena's, you are right!  We are our growing our smart, hard-working, and stylish staff.  Here are the best reasons to work at our shops (just 10 here, there are more):
  1. We have the nicest customers in the retail world.  
  2. Our staff is pretty lovely as well.
  3. Beautiful clothing and accessories are delivered on a daily basis, and you get to open the boxes.  It's like the best-birthday-ever!
  4. You get a generous employee discount on all the lines you love...Prairie Underground, Joe's Jeans, Velvet, Ella Moss, the list is pretty spectacular.
  5. Both Helena's stores are in sweet neighborhoods, surrounded by busy, dynamic businesses.  
  6. If you have a passion, be it merchandising, graphic design, photography, or finding new lines we will put your talents to good use.
  7. We are good listeners.
  8. We offer flexible schedules if you are a student or a parent.  
  9. There are huge personal rewards to helping someone find the perfect dress for an event, or getting them into the best-fitting jeans of their life.
  10. Helena's has a savvy supportive staff, and we train you well.  You can come into the store a good Sales Associate, and we will make you even better.
If you have retail experience and a killer sense of style, send your resume and cover letter to Katherine at