Pops of Red!

Anything from a pair of cute fire-engine flats, your go-to cherry lipstick, or a ruby ADA belt will give a neutral outfit just the pop of color it needs. This season, we are loving RED accessories to pep-up more toned down clothing options.  Rachael & Gigi picked their favorites here!

Dog Days. With Love, Gigi

Living away from home during the school year makes a girl really appreciate and miss what she's left behind. For the stretches of time that I am back, I spend most of my afternoons surrounded by beautiful clothes and wonderful people at Helena's. The best part about working so close to home is knowing that I'll be greeted by my trusty sidekick as soon as I walk back to the house. I've never seen anyone more energetic and enthusiastic to see me than my favorite roommate is at the end of the day. For six years now, he consistently remembers to greet me when I've been away from the house for anything more than two hours. Despite his hairy exterior and occasional bad breath, he always knows how to make me smile. He's an Australian Shepherd, and I call him Bailey (but sometimes just "Dog" for short).

Some of my happiest moments are shared with him, whether it be curled up on the couch watching re-runs of our favorite show, Sex in the City, or walking around town, enjoying the lovely (granted, sometimes blistering) New England weather. He's the greatest dog in the world, and the best friend I could ever dream of.

Give your little guy some love today. It's nice to remember how much you mean to them, and them you. That unconditional love can be hard to come by, and I'm sure he'll appreciate those extra minutes of belly-scratches :)

Trend Alert: Statement Necklaces

Sometimes the only thing a girl really needs is a stunning piece of jewelry to complement a look. If your first instinct is that statement necklaces are too glitzy, trust us when we say it looks fabulous on classic outfits for either day or night.  Style tip: pair with simple clothing, like your favorite little black dress, and avoid other big accessories as they detract from the overall appearance of your loud and proud necklace. With different options adorning most of our walls and mannequins, come in and try on the pieces that take you outside your comfort zone!

New Izzy & Ali bags are at Helena's!

All Crop Denim & Shorts are 30% Off!

We have expanded our summer sale!  All denim crops and all shorts are now 30% off!

New Tulle Dress for Summer to Fall Transition.

How glorious is this floral dress from Tulle?  Wear it now with black sandals, and in the cooler months to come, wear it with a little black jacket.  Perfectly versatile!

Ella Moss and Spendid Show off Winter & Resort Fashion!

This past week, reps from Ella Moss and Splendid came in from NY, and we got a sneak peak at what's expected to arrive in December/January. As far as the merchandise is concerned...let's just say, we're not complaining! From flirty window-pane print dresses to striped maxis, we're really looking forward to what both brands are offering this winter (and even in the upcoming months!). If you can't wait until the end of the year to see what else Ella or Splendid have to offer, come by and check out the new Ella Moss in store for August!