Project E moves us into spring!

We have a pretty collection in from Project E. This unique knit line has fantastic contemporary designs in trend-perfect colors. This navy, aqua, green theme is huge for Spring. And this drape-back tank has lots of fashion going on. Also see their aqua knit-tunic. It was in our window on Saturday, but due to high-demand in the dressing room, we pulled it back into the store. Come try it on with leggings or a pair of skinny jeans from Red Engine!

Feelin' all the love.

We are having a lovely day on our opening Saturday. Our designer, Jenn Baker, came by with these stunning flowers from Derby Farms (shout out to Barbara for the well-wishes). The folks at Isis and Wild Child have all come over to cheer us on as well. And all of our staff have been in and out today...to excited to stay away.

We are open again!!!

We are thrilled with our new store!! It is everything we wanted it to be: open, bright, roomy and oh-so-pretty. There are lots of new clothes and accessories that are out for our weekend opening. Come in, say hello, and buy something special for yourself. And because we missed you this week, if you spend over $100 this Saturday or Sunday, we will hand you a Starbuck's card worth five dollars of your favorite yummy drink.

Keeping the dream alive in our hometown.

Today was busy busy busy and thrillingly smooth at Helena's. I met the contractors at 7 AM. They were eager and energetic (all arriving with giant coffees) and thus began a momentum that lasted until about 6 PM. Moved a little of this, painted a little of that. Jessica was unpacking boxes upstairs, I was directing the troops downstairs.

Then, at around 11 AM, a man tapped on the glass and asked if we were closing. YIKES! I told him we were expanding and all was good. He told me that his girlfriend had said to him, "Go buy me anything at Helena's. I love everything in the store." With lifted spirits (I am a sucker for compliments) I told him that he should come back first thing Saturday morning and see all the new stuff.

I heart Arlington.

overandout,
Katherine

Anticipation!

Just 3 more days until the big move!
Our excitement is starting to peak.
Electricians are here this morning dropping lines and doing some prelim work for the big job ahead. In the meantime we have such lovely things like this smocked waist tee from Testament to keep us occupied.

XCVI: Back to the Basics

Can a line be both trendy and classic?

XCVI is one of those lines that always seems to be in demand and never out of style. I would describe XCVI as casual comfort with an edge. Their crop pants are definitely one of our most popular items. Worn with high boots in winter or sandals in summer, their versatility is endless. The accented details, like ruching, pleating, vents, ties, snaps etc, give these basics a style that transcends the ordinary.

New Prairie Underground is in!

New Prairie Underground is here at Helena's.

The short cloak hoodie seen above is even more beautiful in person. They call this color Pizzaz, we call it awesome. Betsy tried this on yesterday and fell instantly in love with it.

We also herald the triumphant return of the basic Prairie Hoodie. Similar to the cloak but with more seaming and less pouf. We received the Prairie Hoodie in the color Inkpot, which is a deep rich and gorgeous shade of purple. Quantities are extremely limited so shop early.