Pops of Red!

Anything from a pair of cute fire-engine flats, your go-to cherry lipstick, or a ruby ADA belt will give a neutral outfit just the pop of color it needs. This season, we are loving RED accessories to pep-up more toned down clothing options.  Rachael & Gigi picked their favorites here!

Dog Days. With Love, Gigi

Living away from home during the school year makes a girl really appreciate and miss what she's left behind. For the stretches of time that I am back, I spend most of my afternoons surrounded by beautiful clothes and wonderful people at Helena's. The best part about working so close to home is knowing that I'll be greeted by my trusty sidekick as soon as I walk back to the house. I've never seen anyone more energetic and enthusiastic to see me than my favorite roommate is at the end of the day. For six years now, he consistently remembers to greet me when I've been away from the house for anything more than two hours. Despite his hairy exterior and occasional bad breath, he always knows how to make me smile. He's an Australian Shepherd, and I call him Bailey (but sometimes just "Dog" for short).

Some of my happiest moments are shared with him, whether it be curled up on the couch watching re-runs of our favorite show, Sex in the City, or walking around town, enjoying the lovely (granted, sometimes blistering) New England weather. He's the greatest dog in the world, and the best friend I could ever dream of.

Give your little guy some love today. It's nice to remember how much you mean to them, and them you. That unconditional love can be hard to come by, and I'm sure he'll appreciate those extra minutes of belly-scratches :)

Trend Alert: Statement Necklaces

Sometimes the only thing a girl really needs is a stunning piece of jewelry to complement a look. If your first instinct is that statement necklaces are too glitzy, trust us when we say it looks fabulous on classic outfits for either day or night.  Style tip: pair with simple clothing, like your favorite little black dress, and avoid other big accessories as they detract from the overall appearance of your loud and proud necklace. With different options adorning most of our walls and mannequins, come in and try on the pieces that take you outside your comfort zone!

New Izzy & Ali bags are at Helena's!

All Crop Denim & Shorts are 30% Off!

We have expanded our summer sale!  All denim crops and all shorts are now 30% off!

New Tulle Dress for Summer to Fall Transition.

How glorious is this floral dress from Tulle?  Wear it now with black sandals, and in the cooler months to come, wear it with a little black jacket.  Perfectly versatile!

Ella Moss and Spendid Show off Winter & Resort Fashion!

This past week, reps from Ella Moss and Splendid came in from NY, and we got a sneak peak at what's expected to arrive in December/January. As far as the merchandise is concerned...let's just say, we're not complaining! From flirty window-pane print dresses to striped maxis, we're really looking forward to what both brands are offering this winter (and even in the upcoming months!). If you can't wait until the end of the year to see what else Ella or Splendid have to offer, come by and check out the new Ella Moss in store for August!

One Perfect Jacket: The Art of Buying.

This week, our Ella Moss rep arrived with a preview of collections for delivery at the end of this year.  We picked out great transitional sweaters, beautiful dress, and easy tops.  Then we saw the jacket!  We are absolutely smitten with this lightweight, bird print jacket. So, as we do with such great pieces, we try it on.  Our Inventory Manager Leah looks great in it, and I didn't want to take it off, even as the reps packed up their racks at the end of the day.  This perfect statement piece will be in-store in the months to come.  Add it to any outfit to make it high fashion.

Styling Tips for your weekend away!

Heading out on a summer weekend away?  Packing light can be a challenge!  Whether it's a family trip to visit the in-laws or a mini romantic getaway, we've put together some easy outfits that help you look your best for any occasion.  Here are 8 easy pieces to make your vacation planning a little simpler.

1. Three Dot navy Cowel Neck dress
2. Zad medallion statement necklace
3. Red Haute striped tank
4. Joe's white denim shorts
5. Big Buddha tote bag
6. Shiraleah blue clutch
7. San Diego sunhat
8. Red Engine jean jacket

Just thrown in your favorite pair of strappy sandals and oversized sunglasses, and you're ready to travel in vogue, whatever the destination may be!  Bon Voyage!

Style Inspiration: Rashida Jones

 

Our latest Hollywood style obsession is actor/screenwriter, Rashida Jones!  

As women who understand how important it is to look and feel comfortable in their clothes, we appreciate how Jones captivates attention without sacrificing for more skin-revealing options. Her flirty yet tailored fashion sense speaks volumes about how she represents herself in her professional industry. She pairs bright colors and patterns with more casual pieces to create chic outfits with their own personal flair. She matches this ordinary blazer in several different ways that look fantastic for almost any occasion!

Whether onscreen or off, Jones' creative twists to some casual outfits make the most ordinary clothes look striking. Even a decorated jewelry piece can be the perfect addition to any outfit!  So take a risk, be adventuresome, but most importantly have a little fun with your own wardrobe!

Happy Fourth of July! We are closed at both Helena's locations.

Hi Friends!  We wish you a festive Fourth of July!  Enjoy time with friends and family, eat lots of delicious food, and celebrate the summer!  We are closed at both locations.  We look forward to seeing you on Friday!

Happy Fourth of July from Helena's!

We're celebrating in Arlington and Belmont with all our red, white and blue essentials. Come by and see our favorite holiday picks and add a little spark to your outfit before the real fireworks go off!

From left to right: 

• Velvet Jolene Short Sleeve Top in Indigo, Red Engine Viper Crop in white, Distance Himalaya Cotton Shawl.
• Three Dot Quilted Tank Dress in Navy, Magic Scarf Thin Belt in red, Zad Medallion Necklace in red.
• Bella Dahl Splitback top in denim, Joy Susan Mini Handbag, Joe's Rolled Short in white, Chunky red necklace.
• Nusantara Printed Cotton Kurti, Red Engine Caprice Skirt in niagra wash, Lace Coobie Bra in cobalt.

Bella Dahl Basics to Survive the Heat Wave.

Perfect for the summer heat wave, these Bella Dahl Split-Back Tops are a great lightweight option this season. We especially love the collar neckline and flowey back, adding a relaxed sensibility to this wardrobe essential. Throw on your favorite pair of shorts or colored denim and a statement necklace, and you're ready to beat the heat in style! Here's Hilary Duff enjoying an afternoon with her son wearing this functionally charming piece!

Helena's Colored & White Denim SALE continues!

SALE!  All our colored & white denim is 30% off at both locations!