Monday, December 6, 2010

The Big Deal: Maggie London & London Times

The designers for classic American dress lines Maggie London & London Times take fit very seriously. One woman who works in the New York showroom told me that when a new dress comes out, all the women in the office try it on in their size. If it works for size 0 to 14, it goes into production. If not, it gets kicked back to design. Fantastic! But even if you take the fit for are emphatically wowed by the fabric prints and dress styles. My current fav is the Ikat print dress shown above. Perfect dress from day to night. And why do I feature the ladies from Sex and the City II? Because Miranda is wearing a Maggie London dress in this scene. This stunner (which is out of stock) sold for about $148. This dress line is as serious about affordablity as it is about a great fit. We have three new dresses coming in soon, including a perfect sweater dress.

No comments: