j-41 Jasper arrives!

Our love with j-41 began with the Journey clog, and has evolved to the entire collection of boots and shoes. The Jasper is a classic j-41 design, with lined perforated leather, in black nubuck. The strap is adjustable, and as always, they are super comfortable and wearable. And also versatile...these shoes look fantastic with everything!

New Everly Grey Maternity

Another new maternity line we love is Everly Grey! This line's signature designs feature beautiful floral prints in eye-catching saturated colors. This Isabel tunic in bittersweet chocolate just arrived. It has a sophisticated look, with an easy effortless fit. We will have more dresses and tops arriving from this line in the early spring...oh, it's hard to wait!!

So Pretty: The Holly Dress by Olian

This dress is a perfect compliment to the pregnant figure. A deep navy, with pretty printed accents at the sleeve, hem, and high waist. This is the dress to wear to a wedding, a holiday party, or your own bliss-filled baby shower. Our maternity section is filled with beautiful dresses and tops for the fall and winter. For more seasonal pieces from Olian, click here!

20% Off Storewide This Weekend!

Oh the holidays!!! The turkey, the delicious side-dishes, the wine, the conversation, and the pie. And then more pie. When the feast is over, come down and see us. We are having our annual, post-Thanksgiving store-wide sale this Friday through Sunday. That means 20% off of everything: sweaters, coats, jeans, dresses, all maternity clothing, boots, shoes, bags, wallets, accessories, and more. Scoop up your seasonal favorites, and see the recent arrivals. See you soon!!

Great to shop in Arlington!

Oh, how we love our home in Arlington! Just down the street from us in East Arlington is the gallery shop Tall Tree Guild. They are known for their impressive, clean styled, handmade furniture. But what I really love is all the side-dishes. The pottery, the hand-knit mittens, throw pillows, and the tiles. It is a fantastic collection of well-priced handmade goods. My favorites: the charming colorfully glazed miniatures pots (at $8.50 each), and the children's tea set, complete with cream pitcher and sugar bowl.

New Maternity: Noppies and Bellyssima

The Holidays are upon us. Here at Helena's we have some great new maternity pieces to make dressing your ever changing pregnant body a little easier.

What is easier than a fantastic and flattering dress, like this v neck red dress from Bellyssima. Dress it up with a necklace and some great boots and you are ready to go.

Speaking of easy, Noppies Seidel pants are back in the house! This stretchy high paneled pant is one of our best selling maternity pants ever. A long lean bootleg, and generous top make these pants extremely comfortable (another serving of pecan pie please!). This is a great pant for work or dressing up. I tried a pair on yesterday and couldn't believe how well they fit.

In the Navy

Navy Blue: When you want to make a statement, but you don't want to shout.

We are writing today to sing the praises of the much overlooked color Navy Blue. Navy is a fantastic neutral that can make reds sing, berries pop, and yellows come alive. It pairs well with browns, greys and ,despite what your mother may have told you, even black.

Yes, yes...navy and black can be a very sophisticated color combination.

Case in point, the beautiful ruffle neck dress from Kensie which has a figure flattering cut, and swell navy and black print with a ruffle detail and sheer panel at the neckline. We are also wild about the Prairie Underground Cloak Hoodie in Navy, which stands in nicely for basic black if you want to shake things up in your wardrobe a bit. Accessories can also reap the benefits of navy, such as this killer Orla Kiely Tiny Teacup bag, which is as versatile as it is beautiful.