To The Max: LA Made

Are you ready for the warm weather (80 this weekend!)? There's no better time to update your wardrobe. Helena's is busting at the seams with fabulous spring and summer fashions. One of the most popular trends this season is the maxi dress. We have just received this fantastic little number from LA Made. Flowy and soft, this halter maxi is the perfect blend of sensible and sexy. Wear it now with a little cardi, or pair it with some havainanas for the beach later in the season.

Go Green: Envirosax

New Envirosax are in at Helena's! A beautiful bunch of new prints from Enviosax series Planet Green, Animal Planet and Candy will brighten up your day. Use these as a clever alternative to wrapping paper, they make fantastic gifts.

In The Know: Get Your Groupon On

In these trying economic times, we are all trying to save any money we can. Curbing spending may mean cutting out some of the little perks we have all come to enjoy, like eating out, manicures, haircuts etc. But thanks to Grouponboston.com you can have your cake and eat it too. Every day they post a new deal, for example: yesterday's was 24 classes at Healthworks for only $19.00..Amazing! It's the power of collective buying. If enough people buy the groupon then you get that deal. Of course you always need to check the fine print for exclusions and expiration dates, but all in all it is a great way to stretch your dollars. And with all the money you save you can stop into Helena's and treat yourself to that Prairie Underground Hoodie we know you've been dying for.

Pretty Necklines from Velvet

Crocheted necklines are a lovely trend for spring. Velvet, as usual, executes this with particular grace. We have two pieces in this style. The first is the Adalyn dress in black, and the second is the tank-shirt in white. Both are comfortable cotton knit with a lovely "Y" back.

Tee Party in WWD

The British designed Tee Party has become a staff favorite. The first collection we have for spring features jeweled toned dresses, tunics, and tops all with a twist here and a ruffle there. The knot-front tunic with the tie at the sleeve is one of my personal favs. (Seen here in WWD). We have it in the deep crimson micro-stripe. The shoulder is open, and the whole piece looks modern and feminine. It looks fantastic with leggings and over slim jeans. And, as always is true at Helena's, it's super comfy.

J-41 Cosmo Shoe:Easy Elegance

Dress up and be comfortable in the peep toe Cosmo wedge from J-41. J-41 is known for it's comfort and unconventional details. The cosmo has the same pretty perforated body as the popular Journey shoe, but with a sleeker design. Easy to pair with a spring dress, or just jeans. We have the Cosmo in elegant black patent.

Mixing It Up

We adore this outfit.
Mixing clothing lines is something we love to do.
Here we have a fantastic Lole printed skirt, paired with a Sucre Soir basic top, and the versatile Devon and Keira cardi.
Don't you just love it when a plan comes together.


(Do you have a random piece in your wardrobe that you can't seem to make work with anything? Bring it in. We can help you to find just the right thing.)