Boy Meets Girl "Evan Hoody" Arrives

Our Boy Meets Girl hoodies came in last week and they are perfect for this lingering cool spring. Made of silky soft cotton, the jacket has all the charming embellishments we love from this line. And we have it in the white multi-print, and a grass green with lavender print.

The other yummy pieces from Boy Meets Girl include a reversible black v-neck tee (solid on one side, charming boy & girl notions on the other), and adorable dresses in grey or grass green. So cute!

A to Z Summer Must Haves

Great new pieces from A to Z Tees have arrived. Breezy, beautiful summer styles in great fabrics. We just adore the bubble bottomed Grecian dress. We have it available in black, which enhances the elegant silhouette. Another favorite is the gathered neck trapeze tank, made in A to Z's signature tissue thin cotton. When the temperature spikes this will quickly become a wardrobe essential. We currently have this piece in a rich teak brown color, a great neutral for summer.

The Dress That Turns Heads...

Jessica put this gorgeous print maxi dress in the window, and the traffic stopped on Franklin Steet...well at least the foot traffic. This uber-breezy jersey dress from Mod-o-doc is as comfortable as they come. With a bit of a flutter sleeve, a cross-over neckline, and a beachy tie at the waist, it will be your summer dress for the Cape, Vineyard, or your suburban backyard.

Envirosax..Eco-Conscious Living

Go Green with these Envirosax reusuable shopping bags. Beautiful bags that you will love to tote around town, in a range of vivid colors and patterns. They fold down small enough to fit into your pocket. We use these for groceries, shopping, etc. and are amazed at how much you can get inside. They make great little gifts as well.

Lovely new pieces from Tulle just arrived this week. This floral trapeze tank is breezy and beautiful in two shades of blue. We also have a voile tunic in yellow and grey, and a grey cropped jacket with piped trim. Come in soon to try it on...they are going quick as a wink.

Get Your Dress On! New Lovelife Dresses and Skirts at Helena's

New Lovelife fun and colorful skirts and dresses. Birds will be singing when you slip on one of these princess seamed beauties that radiate a retro fifties flair. How much do we adore the pink,chocolate, orange and lime whimsically printed skirt? We've already found a dozen tops that would look just great with it, including our ruched pink Last Tango tank.

New Maternity Swimwear at Helena's

New at Helena's, maternity swimwear from Olian and Ripe. You will look and feel wonderful in these two comfortable suits. It's hard to find a great bathing suit anytime, but here at Helena's we've got you covered with a one piece from Olian Maternity, in rich brown, or a printed two piece tankini from Ripe. Plus we just got in a cute black hip wrap cover-up to throw on over your suit. Get ready, as soon as the weather starts cooperating you can get out there and strut your stuff with confidence.