Wow! This print dress from NYC dress company London Times is spectacular! And on-budget at $89! Come find your size soon! This will sell out soon!

Visit our neighborhood shops!

We believe in the power of the independent retailer to make a difference in a neighborhood and a community. For real. Come visit us at our Cushing Square Belmont location, or our headquarters in Arlington Center. See you soon!

Cozy stripes from Lilla P.

Ultra soft is the name of the game for Lilla P. This striped sweater is deliciously cozy!

Leota dress in Fall hues.

Leota delivers Fall beauty! This shift dress from the NY dress line is brimming with Fall trend color in an easy fit dress that goes from work to event!

Staff and Customer favorite tank from Velvet by Graham and Spencer.

This simple tee is a crowd pleaser!  The Taurus tank from Velvet by Graham & Spencer is versatile and can work from a super casual throw-on tank to a layering piece under a sweater or blazer. Love the easy elegance of this piece.

Last Weekend of SUMMER BOGO CLEARANCE!

It's the last weekend of BOGO on SUMMER CLEARANCE at Helena's! Buy 3 sales items and get a 4th FREE! See you soon!

Restocked in this Red Denim!

So we are restocked again, in this skinny Red jean from Principle! There are endless fashion options with this color! Pair with navy, Army green, charcoal, and pinks!

Desigual Arrives.

The Spanish line, Desigual, is full of color, print and texture. These themes are key to Helena's fashion perspective! This fall is our debut of this line. We love Desigual's take on the LBD. I modest sheath with tonal print and studs! A wardrobe essential!

What a tee shirt and jeans can aspire to be...

Yes, on a simple level, this outfit is a tee & jeans. But at Helena's we do it better. This print and studded jersey top from Spanish fashion line Desigual! And the premium high-rise denim in DL1961. So good! And of course, we add a big necklace!

Fall print dresses arrive!

We love this new print dress from London Times! Fall fashions are arriving and they are spectacular! Find your favorite Fall styles and pre-shop your seasonal wardrobe!

We are on BOGO SALE in Arlington!

Our SUMMER CLEARANCE is BOGO in Arlington! Buy 3 pieces and get a 4th FREE! Offer on least priced item in purchase. Don't miss out!