Denim and Plaid Looks So Good!

Layer up! Find your favorite plaid shirt and top it with a print scarf. Looking for your new jean for fall? Try the Florence from DL1961 Premium Denim!

Cozy into fall knits!

Looking for the softest imaginable knits? Try this Fraas ponch and Wooden Ships hat! 

Mermaids!

Tune into the mermaid-sisterhood! Marine colored accessories and mer-lady graphics are here for fall! Shop our adorable gifts and accessories!

Embroidery + Plaid for Fall

This is a mix of our two favorite shirting lines: Side Stitch, and Velvet Heart. Both beautiful, creative brands that interpret seasonal trends into timeless garments. 

Join us for our Cushing Square Fall Fest this Saturday!

Our 2 Day Belmont Sidewalk SALE is this Friday and Saturday!

Come shop our Sidewalk SALE this Friday and Saturday in Belmont! 40-70% off your favorite brands on clearance. Saturday is our Cushing Square Fall Festival! Street will be closed and the block party will be fantastic: rides, games, crafts, food, sales and more!

Ella Moss Color.

Ella Moss is known for intense color and print, as well as impeccable takes on seasonal trends. We love this blouse for fall. A surprise combination of deep rust and blues, this looks like nothing else this season. So lovely.

Your favorite embroidered jean is at Helena's.

Embroidery is a HUGE trend for fall. We will have loads of amazing embroidered jackets, tops and sweaters. But we ONLY have one embroidered jean, and it is a beauty! This ankle length, frayed-hem, medium wash jean is adorned with sewn flowers in shades of pink, cream and moss green. Gorgeous and versatile, this has become a staff favorite! From Blank NY. 

Soft and cozy sweaters from Velvet!

These cozy rib sweaters from Velvet are a dreamy luxe yarn for fall transition! Wear them with your favorite denim for an easy comfy outfit!