How we love The Odells

Beautiful, drapey fashions from the LA line, The Odells, have arrived. This growing design team produces a small collection of unique pieces in brilliant colors and prints. We love the softness of the fabrics for the spring collection. Come in and find your favorite!

Big. Bright. Spring.

Bring the punch of color and print into your spring closet! This bright tunic is a powerhouse of spring cheer! Wear with white denim, or your favorite classic denim!

Meet your new bralette

Looking for the comfort and ease of a casual bralette. It's here! Looks lovely with tanks and dresses with cut-outs. Shop this bralette at both Helena's locations!

Spring's Best Trends: The Floral Bomber

We are loving the chic, wearable bomber trend in all it's shade, prints and textures. This beauty from BlankNYC is at Helena's now! 

Our Belmont 5th Anniversary is this Friday, March 17.

Hi Sisters. We are happily celebrating 5 years in Cushing Square! Come celebrate with us tomorrow, all day. We are open 10-6, serving refreshments, and offering 15% off purchases of $150 or more. Event in Belmont only! See you soon!

Ella Moss Dreamy new top.

We fell in love with this top while ordering in New York in September. Expertly designed to be worn as a cold-shoulder top or traditional tank. The winning element of this piece is the print. Gorgeous inky navy and turquoise with rose. 100% silk. At Helena's Belmont. 

Our Girl in Arlington: Stylist Outfit of the Week

This amazing plaid and denim look highlights some best spring trends: pastel plaids, with a little hint of ruffle (Western trend), finished with a pretty dip dye. Paired with classic medium wash denim. We are loving this look!

Our DENIM FLASH SALE is in Belmont this weekend only!

Shop our DENIM FLASH SALE in Belmont this Friday-Sunday for amazng deals on your favorite premium denim. All Sale Denim is $50!! Stock up! Sale ends Sunday at 5 PM.

Spring chambray.

We are loving the shades of denim and chambray that are filling our stores! Denim skirts, jackets and tops, including this beautiful chambray splitneck tank. Wear pair it with dark denim or white! 

We get you.

Your favorite graphic tees are here! Come pick out your favorite and get one for your bestie.