Emma's Favorite Look: Day to Night, Night to Day.

I choose this vibrant Glam top and “Painted Black” Principle denim to match. Whether I am heading to the fashion design studio, grabbing a coffee with a friend or seeing a show in the city this is my “day to night” look. Joy’s convertible clutch bag is sleek and minimal.  Bracelets or bangles are a must have for putting together an outfit me; I love the contrast of metal and precious stone. This outfit is versatile, flirty and pulled together. Time to hit the streets! –Emma Hill, Helena's Inventory Supervisor.

Peach & Helena's: Wardrove Drive for Dress for Success Boston is November 4th.

Join Helena’s Arlington, peach, & Dress for Success for an evening of shopping, refreshments, raffles, & giving back! Shop fall fashions at Helena’s and meet peach stylists to explore their line of bras and foundation pieces. Donate your barely used professional outfits and bras to help local women working to reboot their lives. Schedule your complimentary fitting and consultation with peach personal stylists. All donations will be delivered to Dress for Success. For more information contact peach stylist Rebecca Moore reba2moore.peach@gmail.com or 617-797-5802.

Our Belmont SIDEWALK SALE is on, today at Cushing Square Octoberfest!

Our Belmont Sidewalk SALE is happening NOW during our neighborhood Cushing Square Octoberfest Celebration.  Shop your favorite lines at 50-70% off, including Three Dots, Ella Moss, Splendid, Prairie Underground, Nally & Millie, Maggy London, and more.

And if you are looking for Premium Denim at 70% off today is your day! Select styles from Red Engine, Joe's Jeans and DL1961 are at clearance.  Our sale goes on today until 6 PM.  Don't miss out!

Add bright accessories to your fall fashions!

Diversify your wardrobe with the easy fix of great jewelry and scarves! We all have our favorite winter sweaters. The classic pullovers, cardigans and cowlneck sweaters in charcoal grey, cocoa, navy, black, or burgundy.  Wear those sweaters all season, by changing up your look with great accessories! We have an abundance of beautiful scarves in plaid, floral, and graphic prints. And necklaces in big, bold, colorful, or metalic. 

An early start of your Holiday gifts.

Your friends and family love pretty little things from Helena's! Get a jump on your holiday shopping by picking up our generous collection of candles from Voluspa and Paddy Wax. These candles have beautiful scents and stunning containers and packaging!

New Color & Print!

Our lovely staffer, Christina, re-worked our farm table in Arlington into a masterpiece in color, print and texture.  Here, a yummy Scottie sweater from Kensie anchors our fall/winter sweater & accessory display! We love all the new Wooden Ships scarves, hats and mittens. Along with the new art and houseware collections that have just arrived!

Octoberfest Sidewalk SALE is this Friday & Saturday in Cushing Square!

It's fall, and it's glorious! This weekend, we celebrate fall with a Sidewalk SALE in Belmont! Friday and Saturday, find great fashions at 50-70% off! This includes your favorite brands and premium denim! Join our Cushing Square neighborhood for an Octoberfest party on Saturday from 11-4 PM for live music, face-painting, raffles and more! It's a neighborhood celebration! 

Fall Denim Must-Have: The Grey Skinny

Your fall denim staples are likely pretty standard and versatile: black denim, dark-rinse, a medium wash, and perhaps a distressed wash to keep yourself hip and current. A brilliant way to refresh your fall/ winter denim is with a new grey! Pair these with Everything! Navy sweater and tank boots! A black poncho and leopard flats! A navy and red plaid button down and Converse sneakers! You can see where we are going here. This is your new neutral.

Our two favorite Greys in the house right now are the Red Engine Scorcher in Vintage Grey (top), which is a mid-rise skinny.  And the DL1961 Premium Denim Florence in Craft, which has a slightly higher rise. Both have a great fit and are a medium grey that boast a huge versatility with your fall to winter sweaters and tops! Come into Helena's and get you favorite greys!

Our Prairie SALE pick: The Mid Victorian Hoody

The Mid Victorian Hoody is a staff favorite! Longer than the short cloak and a bit shorter than the long cloak hoody, it really lives up to its name! We have this beauty in a load of fabulous colors, and now through Monday, it is 20% off, along with all Prairie, storewide.  Here, Emma M. wears it in Copper Patina, and pairs it with her Prairie moto denim legging and a cozy soft pink scarf.

Chelse wears it in Midnight, a classic deep navy that is always in style. Come shop these beautiful jackets this weekend to make sure to get your size! As you know, Prairie produces a very limited quantity of these pieces each year. See you soon!

Our Fall Prairie Sale Event is this Holiday Weekend!

Our fall Prairie Underground Event is here! All Prairie, storewide, at both locations is 20% off this Thursday through Columbus Day.  Hoodies, dresses, denim, tops...it's all on sale, including new arrivals.  And for a special one-day event, Erin from Prairie Underground will be in Helena's Arlington on Thursday, October 8th from 2-7 for a preview of the spring 2016 line. Peruse, admire, and even make special orders on your favorite styles and colors.  Don't miss out! See you there!

Beautiful 525 America Sweaters

525 America produces gorgeous contemporary sweaters in classic and "on trend" styles. We love the fall collection they have delivered to Helena's! One of our favorites it this chunky color block turtle neck. We have it in a crisp navy and grey colorway. Pair this with DL1961 Premium Denim Florence jeans!

Prairie Underground Spring Preview/ Shopping Event at Helena's Arlington!

Attention Prairie Lovers! This Thursday, October 8th from 2-7 PM, Prairie Underground will be at our Arlington store for a Spring 2016 preview for customers! Shop the spring line, pick your most-loved styles in your favorite colors and make your special orders!

This is a one-time opportunity to peruse the upcoming season's styles! Don't miss out!

Join us at our Belmont store on Saturday to support the family who suffered a recent house fire in our neighborhood.

Cushing Square residents Abby and Tara Donner experienced a devastating house fire in early September. Thankfully, they and their two daughters were unharmed, but they did lose all of their possessions. The family is currently in rental housing in Belmont while they begin the long road toward rebuilding their home and their lives.

Please support this local family while supporting your local businesses!  This Saturday, October 3rd, several Cushing Square merchants, including Helena's, Wescott Merchantile, Revolve, and Karrena Maraj Jewelry, are holding a fundraiser for the Donner family. Participating stores will accept cash collections and donate a portion of the day's sales to the family. If you are unable to come in person, you can always find the "Donate Now" button on the family's facebook page, by clicking here.

Thank you!!