Joules make us love all things British!

Joules delivered a precious collection of print and embellished tops and novelty print sweaters.  Yes, that is a dog wearing a "jumper" (as they say).  And there is also an adorable rabbit donning a neck-scarf.  Very dapper little hare. 

New Velvet for Early Fall.

Velvet arrived this week, and it is lovely!  This African print split neck top is the staff favorite!  So pretty with white denim for summer, and with a grey denim for fall!

Simple everyday looks for the coming season.

Helena's believes in separates! They are versatile wardrobe builders, allowing you beautiful flexibility in the art of dressing. For fall, we love sweaters, sweatshirts, and easy button-up tops paired with a variety of basic, or trend-driven pants.  Here, a white Dex top ($69) is paired with XCVI Rafi leggings in Falcon Grey ($129).  Both these pieces mix and match flawlessly in your wardrobe!  

Marsala for fall...

If you love color, you know that Marsala is the Pantone "Color of the Year" for 2015.  This hue, and shades slightly darker and lighter are arriving in current fall fashions!  In apparel, and in accessories, this color is rich and wearable.  We love it, shown here, knitted with black, and layered with even more black!  All available at Helena's now!  

Our Sidewalk SALE in Arlington in on! Shop until 6 PM tonight.

Hi Friends!  It's a beautiful day for great savings on your favorite fashions!  Our Arlington sidewalk sale is 50-70% off clearance fashions!  We have loads of denim at deep discounts!  Don't miss out!

Summer Sidewalk SALE in Arlington is this Friday & Saturday!

Gorgeous new earrings!

Sometimes an understated post earring in a stunning color is all you need for an accessory.  These new arrivals are sterling silver and so deliciously pretty.  I am wearing the turquoise & copper squares with a white button-up shirt and classic DL1961 Florence jeans.  So easy and chic! 

-Katherine

Prairie Underground Celebrates 10 Years of Independent Design!

This fall, Davora Linder and Camilla Eckersley mark the ten year annivesary of their indepent design company Prairie Underground.  To ring in a decade of successfully creating beautiful, wearable, sustainable clothing, they created a spectacular Fall 2015 collection.  We received our first delivery this week!  Our offering include this beautiful "Flash Mob" top in Oyster and 12 A.M.  These tops, like all the clothing from Prairie, pairs a modern perspective with classic shapes and a combination of fabrics.  

The Ever-Rare Prairie Underground Print!

To celebrate their 10th Anniversary, Prairie Underground packed their fall 2015 collection with specialty pieces!  This Two Ways dress in an artist commissioned print is spectacular.  Wear it with either print in front!  Looks smashing over Prairie denim leggings!

Hello Perfect Velvet Top!

Everyone loves Velvet print tops.  Designers Jenny Graham and Toni Spencer always have a handful of amazing prints in their seasonal collections.  This easy-fit body is our favorite venue!  Wear this top with boyfriend jeans, skinny white jeans, shorts, or with a little skirt!  At both Helena's locations!

Joules & Helena's are a perfect fit!

The British line Joules has won over customers at both locations.  The runaway hit is this floral hooded pullover in midnight!  We love these tops paired with classic DL1961 Denim jeans.  Come shop the new arrivals from Joules in Belmont and Arlington!

The Helena's Look for Summer Weddings!

What's the best look for an outdoor wedding?  A cool tank dress in a stunning print! These two wonderful ladies look lovely on their way to a summer wedding, wearing their favorite Helena's dresses!  We love hour customers!

Curator Arrives!

New, amazingly wearable and modern pieces from Curator have arrived at Helena's!  We love this SF company's philosopny of simple dressing!