Summer Color Trend: Pink!

Bright New Accessories!

There is so much to love about the current collection of accessories at the stores.  Color, texture, print, whimsy, graphic-punch, and on-trend!  New lines, new pieces!  

Express yourself with a new handbag!

We have some great bags in-store now!  We love this colorblock version for it's shape, texture and contrast colors!

How to wear black this summer.

The answer is, any way you want!  A little black tank dress with a pair of strappy flat sandals is any easy and chic summer look!  We love black in graphic prints.  Nally & Millie's recent delivery is full of tops that look divine paired with your white denim!  Black is also a color base for bright embroidery.  We love this new dress from Velvet with an embroidered bodice and tie waist.  So pretty!

Sidewalk CLEARANCE SALE moved inside Helena's Arlington!

A little rain cannot hold back the joyful sale that is happening today in Arlington!  We have moved the racks of clearance fashions inside our big beautiful store.  Sale starts at 10 AM today and runs all day tomorrow.  See you soon!

Lots of NEW Summer Fashions Arrived!

Helena's CLEARANCE Sidewalk SALE is this Friday & Saturday in Arlington!

Postcard from you favorite destination...

Dear Friends,
It's a gorgeous week for a trip to the beach! Swing by the shop and pick-up a Pendleton beach towel, a sun hat, a beach cover-up and a journal to sketch out your summer plans. See you soon!
Love,
The Sunny Staff of Helena's

Ella Moss brings print & texture to your summer wardrobe!

New Summer Prairie Arrives!

Our second delivery of Summer Prairie Underground arrived yesterday!  Dresses, tops, jackets and crop pants!

Helena's Staffer Looks: Owner, Katherine!