Our Warehouse SALE is this Friday & Saturday!

Hi Friends! Our semi-annual Warehouse SALE is in Arlington this Friday & Saturday!  Here's the deal:
- Clearance racks marked between $5-$35.
- Clearance racks marked 70% off.
- A huge selection of denim is all 70% off.
- Our Winter sale continues with racks marked 50-70% off.

Sale starts at 10 AM on Friday!  Don't miss out!

All Sale Items are FINAL SALE.  Cannot be combined with other discounts.  No discounts on previous purchases.

Versatile Kensie tops will charm you all spring...

This bird top from Kensie hits us where we live.  We have a bird thing, and we also have a thriving addiction to peacock blue.  The styling possibilities with a top like this are endless:

- Wear it now with a skinny black jean, like the black ankle straight leg from Joe's, and a chunky grey cardigan.

- Wear it under a drapey black blazer with a pair of slouchy boyfriend jeans.

- Pair it with a black pencil skirt and nip it at the waist with a grey belt.

- OR, do as we do here: with an Effie's Heart 7 Year Skirt, an Ada wrap belt in blue, and a new charcoal denim jacket from Yest!

Our favorite pants for Spring transition.

The block print pant from Joe's Jeans is the pant of our dreams.  A print pant with a simple color combination in a charming print that easily works with lots of top options.  We love it here with a white sweater from Splendid. 

Our Winter SALE is now 50-70% off!

At both Helena's locations!  Includes a HUGE selection of fall and winter apparel.  All winter coats are now 70% off!  Don't miss this SALE!

All Sale items are FINAL SALE. Cannot be combined with other offers.  No discounts on previous purchases.

Cream Lace for Spring.

The creamy lace top is a Must Have for spring transitions.  And also summer...and this also looks great in the fall!  We have different representations of this look from Ella Moss and Tulle in-store now.  I had an evening event last weekend, and wore this top pictured (from Tulle) with the Joe's Jeans Herringbone Ponte tuxedo pants (now on SALE in Belmont), and a pair of black heels.  Comfortable, elegant and versatile!  Come see how great this style looks on you!

Blue Hues...

Indigo, Denim and Chambray are some of the delightful rich blue hues that are all over spring collections.   There will also be colbalt, sapphire, and sky blue, but the indigo inspired collections have a deeper, duskier look.  Here are some of our favorite chambray inspired scarves.

New Velvet for Spring Transition!

Great new arrivals from Velvet.  Dress and tank in the India Challis print and the Becky sweater in black & white stripes!

New Spring Transition from Joe's Jeans!

We have new deliveries from our friends at Joe's!  Our favorites: the block print ankle pant, and the newest denim skirt!

Orla Kiely SALE starts Saturday!

All Orla Kiely handbags and wallets, at both Helena's locations are 30% off!  We have lots of shapes and sizes!  Don't miss this sale!

Update on Isis Parenting Closing.

 

Hi Friends.  On Tuesday, Isis Parenting announced that it is closing all of its centers. We are very sad to lose our long-time neighboring store in Arlington. We had close relationships with the staff and instructors, and will miss the multitude of new mamas we saw everyday. Many of you called this week to check on our status. We are robustly open at both locations and happily filling the store with new spring fashions. We had our best-year-ever in 2013 and are thrilled to continue to bring you the clothes and accessories you love! Thank you for your concern. We will see you soon!

 Much love,
Jessica, Chelsea, Aashna, Alyssa, Hannah, Kristin & Katherine

Winter-to-Spring Transition.

 

It's cold and blustery here in New England.  Even on a sunny day, 45 degree day, the chill sticks with you.  So we are experts at styling the new spring deliveries that have begun to arrive this month.  A fresh print tank top from Tulle is promptly displayed underneath a Red Engine denim blazer.  And a open knit cap-sleeve sweater is layered over a Nally & Millie long sleeve tee.  To our delight, transitions styles from Wooden Ships are always easy.  Paola Buendia, Wooden Ships owner/designer offers a fresh perspective on color and texture, while still creating warm, cozy sweaters.  These are a few pieces from the spring collection here at Helena's.  For more beauty from the line, click here.

SALE: Fall styles 30% off at both Helena's locations!

Dreaming of a Prairie Summer...

 

As we freeze our pinkies off, know this: I went to NY on Tuesday to view Prairie Underground for summer.  It is delicious.  If you look at this dress long enough, your summer dreams will come true. :)

BIG. COAT. SALE.

 

It's that time of year!  All winter coats at Helena's are 50% off at both locations!  Come in, get warmed up, and pick your favorite from Lole, Tulle & Knitted Dove.

Pretty wintery Tulle dress.

 

Textured nubby woven dress from Tulle.  At Helena's Belmont.

Helena's Closed today, Jan. 3, at both locations.

Good morning, Friends!  Due to the on-going snow storm we will be closed at both Helena's locations today.  Please come see us this weekend, after all the snow has cleared!

We are closing early today, due to the snowstorm!

Hi Friends!  Due to the increasingly bad storm and treacherous roads, we are closing both locations today at 3 PM.  Hope you can stay inside, make some tea, and curl up with your dog.