Memorial Day Hours.

In observation of Memorial Day our Belmont store is closed and our Arlington store has shortened hours.  We are open in Arlington Center until 4 PM today.  Have a wonderful holiday with your family and friends.

CP Shades at Helena's!

CP Shades is at Helena's!  This line is designed and sewn in Sausalito, CA and embodies the easy, casual California lifestyle.  We have lovely prints and colors in dresses and tops, including this Pia pintuck tank.  See more about this line of their website: click here.

It's time for your white jeans!

For a fresh look, pull a white jean or white crop into your wardrobe this holiday weekend!  We have the Neo Beau crop in white denim from James Jeans and the Viper crop in white from Red Engine.  If you are looking for a full length white denim jean, we have the classic Cinder jean from Red Engine in white!

Sidewalk CLEARANCE is this weekend!

Our sidewalk CLEARANCE is this weekend, May 18-20 at both locations!
- Great overstock and past season fashions marked $5-$35.
- 40% off select spring styles.
Sale in Arlington will run Friday thru Sunday.  Sale in Belmont will run Friday & Saturday.  Don't miss this sale!

All sale items are final sale.  We do not offer retro-active discounts on previously purchased merchandise. 

Nally & Millie Maxi dress!

This Nally & Millie dress is so stunning that it is currently in the display window at both stores!  It is gorgeous and a very easy and flattering fit.  

The Season of Color: The Cori Crop from James Jeans!

James Jeans is one of the best and most innovative designers when it comes to colored denim and twill.  The line has throngs of celebrity followers for all the right reasons...the fit it incredible.  The Cori crop recently came to Belmont.  We have this Scarlet color and it is spectacular.  Wear it with a white top with sandals and your look is complete!

We are re-stocked in the famous Hanky Panky boy short.

We have new summer colors for the Hanky Panky boy short!  This panty is super comfortable and made from the same super-stretch lace at the Hanky Panky thongs.  We are stocked at both locations!

New Prairie Underground is here!

We have new cloak hoodies (short and long) including the Faded which is a light blue shown above.  Our favorite piece for spring is the Mesh Tee which we have in three colors: black, creamy white, and the orange shown here.  This top has a soft organic cotton body with mesh details across the neckline and shoulders.  It is such an easy spring to summer look with cropped jeans and sandals!

What's in the window...

From the top: Wooden Ships ballet cardy over Susana Monaco tank dress; BB Dakota dress with Ada wrap belt; Sanctuary print and crochet top over striped tank; lovely maxi dress from Young at Heart.

We have lovely Mother's Day gifts!

Looking for something wonderful for all the mamas in your life?  Here are some of suggestions:
- a fossil KeyPer print crossbody bag or accessory
- a floral espe wallet
- a beaded bracelet or necklace
- one of our many beautiful print scarves
- a colorful pair of sunglasses
- an Ada belt to wear with her favorite dress or top

Come see us in Belmont and Arlington.  We'd be happy to help you find the perfect gift!

A Week at the NY Shows!

This week was busy with shows in NYC with Designers & Agents, Intermezzo, Moda, Fame and Accessories all happening at once!  We visited our favorites lines including Prairie Underground, Velvet, bella dahl, Tulle, Maggy London, Sanctuary, and Knitted Dove.  As well as shopping CP Shades and admiring the denim line DL1961.  The focus of this show is holiday!  And let me tell you the best of the fashions in your future:  silky roomy tops in magenta and turquoise and printed ikat jeans (Sanctuary), overdyed shirtdresses in to-die-for colors (bella dahl), and fabulous vintage-y cardigans (Knitted Dove).  Other great trends: the little black dress in ponte with lace overlay, ankle-length trousers, and stretchy knit oversized sweaters.  Also colored denim continues into fall.  We will have a great selection from Sanctuary!

Your casual chic dress has arrived...

Okay, ladies.  I will begin by saying that we have this dress in an on-trend aqua blue (the color of the sash shown here). This dress, with its airy fabric and beautiful print skirt is everything you want for a fresh look this spring. This is one of those show-stopping dresses that, at the same time, is completely effortless.  Wear it with a lofty cropped cardy and vintage heels, or wear it with wedge espadrilles and a denim jacket.  This Knitted Dove dress is linen, creating a canvas look for the painted cranes and flowers.  Perfect.

Print dress from Yumi in two colorways!

We have been waiting for this lovely print dress to arrive!  I first saw this Yumi dress at a NY rep show in Boston, and then again in a New York showroom, going nuts for it both times.  And now, it's on the racks in Arlington in this color and in Belmont in a green and pink colorway.  This dress has an easy waist and zipper slash pockets.  Yumi is a UK line that does dresses only, but throws in a cardy every few years to keep us on our toes.  The postcard themed cardy we had this spring sold out in days.  Don't let this dress slip away too...come in and visit this week!