For work and beyond...

We have been outfitting women for all areas of their busy lives for almost 6 years! Here, I will pay some attention to your work life. For spring and summer I love the look of a short-sleeved sweater layered over a polished top. This olive cardy from Tulle just came in. It works for work and your home/play/dinner-with-friends-life. We also just received this drapeneck tank from Last Tango, which looks great layered or on its own. This look is pulled together with a print, reversible skirt from Nally & Millie. Shoes, you say? Wear this outfit with any of these pretty pairs from Sadie's.

Get your sunglasses at Helena's!

We are re-stocked with fabulous shades! Get a new pair for the holiday weekend!

Nally & Millie dress for summer.

This print dress is full of color and summer fun! Dress it up for a summer event with a pair of open toe platforms, or dress it down with espadrille sandals. This Nally & Millie dress is comfy and cool in all ways.

All Maternity is 30-50% Off!

This spring/ summer is the last season that we will be carrying maternity clothing. Now, our entire maternity collection is on clearance. Find dresses, tops, pants, skirts and denim from great maternity designers like Olian, Ripe Maternity, Jules & Jim, Cotton Glam, Maternal America and more.

Cute and Dandy: New Dresses from Tulle

Tulle serves up some sweet sweet eye candy with these two thin sweater dresses fresh out of the box today. Wear them now, then pair them with some tights and boots for fall...Fabulous!

Another Beauty from Only Hearts at Helena's.

Only Hearts has quickly become our favorite dress line for summer. This dress impresses me to no end. I love the print and the delicate braided leather belt. Perfect dress for summer wedding.

Versatile, On-Trend Tops for Summer.

Our summer deliveries have included tops that can adapt to different styles and looks. This top from Three Dots can be worn with or without the attached fringe necklace. W/o the jewelry, it's a flattering heather-striped scoopneck top that looks fabulous with cropped jeans and a little XCVI jacket. With the necklace, it's a on-trend piece for a night out with your friends. And....the necklace can be worn with other tops too!

LaMade shows how good crochet can look.

Crochet is a HUGE spring and summer trend. (If you have not yet noticed by the numerous crochet-detail fashions in previous posts.) LaMade sent us one of the prettiest crochet tops to date...the "Laura." I love the delicate scallop sleeve on this top. We have it in a dusty lavender color.

Aura Dress from XCVI.

The "Aura" crochet dress from XCVI is stunning. Our favorite part is the wide band of open crochet at the bottom hem. This stretchy piece is lined. Great for your next party or event.

Great Prairie Underground Style!

This look is oh-so-Helena's! The short cloak hoody from PrU in Electric Red (which is more orange), a Sweet Pea tank in a fabulous graphic print, and a statement necklace from Bohm. Gorgeous!

You need a white summer dress.

A perfectly lovely on-trend look for this summer is the white dress. I think this look wears the best as a casual day dress is a crisp airy fabric. Meet the London Times capsleeve eyelet dress in white. Wear it with a bright pair of sandals, or with a braided metallic silver flip-flop. It's all good.

Have you seen our dreamy window?

The dresses in our Frankin Street window are to-die-for. Seriously. From the top: One shoulder print dress from Hazel, striped capsleeve dress from Only Hearts, pretty zip bags from Fossil, embroidered sundress from Johnny Was LA, and finally, a gorgeous striped tank dress from Only Hearts. Summer fashions look good. So do you. Come in and try on your favorite look!

Harriet Magpie Visits James Jeans!

The bloggers at Harriet Magpie recently visited James Jeans beautiful loft showroom in Soho. Click here to see the Magpie TV video on You Tube! This segment features the new Humphrey flare jean, which we have in store now!

Red Engine Nova Skirt

Everyone should own at least one sexy pencil skirt. We just got a great one in today from one of our favorite denim lines, Red Engine. The Nova pencil skirt is cut high on the waist, with two zip pockets on the hips and a zip at back. In a deep dark denim wash, this hot little number transitions easily between the seasons.

New Prairie Underground In Today!

Our June Prairie Underground order arrived this morning with some must haves for the serious Prairie fan. The Raven top (shown above under the red jacket) has a fantastic asymmetrical shape and mix of fabrics that manages looks both crisp and soft. We have the Raven in white. You have to see this in person, the picture does not do it justice. No Prairie order would be complete without the Long and Short Cloak Hoodies which we love so very much. We received the Long Cloak Hoodie in Blue Suede, which is a dusty blue, and the Short Cloak Hoodie in Electric Red (like the jacket above) and Blue Mood, a soft blue violet.

The summer stripe collection from Velvet.

Meet two chic summer tops! The Bertany is an easy tank with asymmetrical stitching at the hem. We have this tank in Greenhouse stripe. The Arabel is an open scoopneck tee with an oversized sleeve. We have this tee in Highland, which is a darker grey stripe than the color shown. Both these tops are great staples for you summer wardrobe!

The Zumera dress from Velvet.

The summer collection from Velvet is unbelievably pretty and easy to wear (two hallmarks of our store). We have the Zumera in Inkpot, which is the color shown. We love ruffle hem, and the cinching button detail at the back.

SALE! 25% off select spring fashions!

Like this dress from Testament? It's now 25% off! Jessica culled our racks today and created a rack of spring apparel for discount. Some other great brands on sale: Tulle, Sweet Pea, Three Dots, Christopher Blue, XCVI and more. Come check it out this weekend!

20% Off all Maternity, Storewide.

All maternity clothing is now marked 20% off! Shop our Olian, Ripe, Maternal America, Cotton Glam, Bellyssima, Zula Maternity and more! But shop early...this deal continues.

More Fossil KeyPer bags at Helena's!

Jessica just brought in a load of new Fossil KeyPer bags in all shapes, prints and sizes. My favorite in the big zip wallet. We LOVE this bag line which has an amazing style at a great price.

Prairie Underground Satellite Top.

We love this tunic from PrU. It has a long fit, and a beautiful cowlneck. And this color is smashing!

The Abida: A Lovely Tank from Velvet.

I know. It's gorgeous. With it's silky knit fabric, to its embellished keyhole neckline, this top is perfectly pretty. We have the Abida in a midnight blue.

Velvet + Worn = Great Summer Look.

The Josepha Top from Velvet is a fresh summer top with a light cotton body and gauzy flutter sleeve. We have this top in Palmetto, which is a soft grassy green. The white Loyal Friend jean from Worn is a great fitting crop jean with and easy fit. Pull these pieces into your summer wardrobe!