And the necklace is from Bohm!

The pretty necklace paired with the Kensie tank dress is the mono-chromatic floral beauty from Bohm. All this for $44.

Chic & Shimmery

This tank dress from Kensie shows the perfect marriage of simple & sophisticated. A subtle color and form with the BAM! of sequins. Wear it to a holiday party, a winter wedding, or a special night out. Valerie tried it on and looked smashing!

Voluspa Candles Arrive!!

Our favorite scented candles arrived today. We have the 3 wick, 2 wick, and single wick versions. All smell heavenly and come in a beautiful tin. These make great holiday gifts. And don't forget to pick one up for yourself.

Hazel Tunic in brilliant fall colors.

Two of our favorite fall color combos are orange/ turquoise and orange/plum. This tunic from Hazel has all that and so much more. The details from the buttons to the pockets make this piece special...great with leggings and boots.

Maternity sweaters at Helena's.

We have an abundance of soft pretty sweaters for expecting mamas. The two shown are from Ripe Maternity. We also have styles from Inca Mama, Zula Maternity, Olian, and casual sweater tunics in charcoal and cocoa from Nuka Maternity. If you consult with any of our Helena's staff, you will hear about the versatility of a maternity cardigan. The front opening grows with you. The cardigan also transitions to a fashionable nursing piece after baby is born, and can be worn as a part of your wardrobe post-partum and beyond!

Kensie sweaters speak the language of casual chic.

So we have a thing going at Helena's with Kensie sweaters. We carry almost every sweater they make. And these sweaters sell, as they say, like hot cakes. Why? Because they always hit the mark of casual chic.

At Helena's we believe that everyday apparel should be super stylish and easy. Kensie does too.

This sweater shown has a drapey cowlneck and bell sleeves in a gorgeous multi-color knit.

Awnings refreshed for Isis Parenting

You may have noticed that the majority of the awnings at 397 Mass. Ave came down this morning. All is well at our destination...and we will soon have improved signage for Isis. Since Wild Child moved its location in July and Isis transitioned to the new name Isis Parenting, it is time for the awnings to get a fresh look. Look for the pretty new additions to be installed in two weeks.

Sweet Pea for fall at Helena's.

Our latest arrivals from Sweet Pea are in pretty shades of greys and blues. This top has a drapey neckline and figure-flattering ruching along the sides for an easy sophisticated look. And the print (as is true with all Sweet Pea) is the highlight of the piece. Wear this alone or with a couple of great necklaces from our accessories collection.

Hazel plaid jacket.

Over the last few seasons Hazel has become a staff favorite at Helena's. This little fall jacket just arrived we are all smitten. The soft plaid is a combination of army green, charcoal, black and a bit of teal, making it wearable with many pieces. We paired it here with a light grey cowlneck from Lole, and charcoal cords from Christopher Blue. But the Hazel coat also looks fantastic with denim. All this fashion and versatility for $92.

Love this easy style.

This double-front cardigan top from Three Dots has depth, texture, and a graphic pop. It's one of those uber-comfy pieces with loads of chic style. I have it. I love it. I wear it all the time. Pair it with Lucky Brand Riley boyfriend jeans and ankle boots.

Sweater SALE: 20% off all sweaters this Saturday & Sunday.

This Saturday and Sunday only all sweaters in the store are 20% off. Great fall pieces from woodenships (shown), Kensie, Lole, Hazel, Tulle, LA Made and more are all on sale. And maternity sweaters too! See beautiful maternity sweaters from Ripe, Olian, Inca Mama and more. Come stock up on all your cozy favorites!

Red Engine Cinder Jean is back!

We are so glad you love this jean! You loved it so much, you wiped us out. But it's back, in the favorite jewel wash (shown). This great fitting skinny jean has lots of stretch and an expertly designed double button makes it the perfect rise. Make this your go-to skinny leg this fall!

"Beth" from Velvet at Helena's

Few knit lines do prints as well as Velvet does. They do two to three prints per season, and this fall version is stunning. We have the Beth top in a different colorway. A green and dark purple print that looks fantastic with denim as well as a pair of forest green cords. Layer it with a new Prairie Hoody in midnight blue and your look will be over-the-moon!

Spanx tights are at Helena's!

Spanx has the best fitting and most durable tights out there. We have a great (and I mean great in both quality & quantity) selection of Spanx tights! Textured tights are super popular for fall and Helena's has several styles of the Spanx patterned tights. We also have a footless version that looks great as a legging or paired with a warmer sock with your winter boots!

Knock-Out.

The Lizzie dress from Velvet is stunning dress in a great fall print. When one of our favorite customers recently bought this, she planned to wear it with brown tights and a pair of knee-high boots. Fantastic.

Holiday Weekend SALE! 20% Off all Bags & Wallets!

We, my friends, have a lot of great bags. And this Columbus day weekend, Friday thru Monday to be exact, they are 20% off...along with wallets. Come see great pieces from Shiraleah, Orla Kiely, Miele Bianco, and espe.

Worn Jasmine Zip Pants: Apples to Apples

What is the difference between these two pictures?

About $150.00.

If you are looking for the latest trend in jeans you can go out and buy the Cargo Jean from J Brand for about $230.00....OR....you could swing by Helena's and snatch up a pair of these Worn brand Jasmine Zip Cargo Jeans for a cool $78.00.

What you do with the extra $150.00 is up to you.

Cozy Sweaters are in!

I love a long,cozy fall sweater in a pretty colorful knit. These two sweaters from Kensie (at Helena's now) hit the mark. One open cardy has a fair isle pattern with bold black lapel. The other is a chunky mottled-heather knit with lots of great intermixed colors. Wear over a simple top for a polished fall-to-winter look.

Great Greens!

The military trend is huge for fall. But the brass buttons, epaulettes, and belted hip jackets can be a too dramatic for everyday wear. At Helena's we LOVE the greens that have come out of this fashion trend. See actress Olivia Palermo modeling great greens at left in her olive silk top, skinny stretch-twill pants and short black jacket. Gorgeous. We have lovely olive, forest, and deep emerald pieces in the store now! Sweaters, open cardys, cowlneck tops, printed dresses and a pretty jacquard top from Three Dots all in shades of dark green. Come in now, and see green!