Sweaters from woodenships at Helena's

The knit line woodenships has expanded their line for fall. This sweater, the "Ruthie", is both fitted and relaxed. An easy sweater with a slight bell sleeve and a button at the fold-over neckline. A great sweater to pair with jeans.

More delicate, modern pieces from Hazel.

Hazel has a palette of charcoal grey and soft purple in a recent collection. At right see a delicate tiered skirt, and a dress with an beaded neckline. Both great pieces at great prices.

The Luna Dress.

This dress can go the distance. Wear it to work. Wear it to dinner with your best friend. Pack it in your overnight bag for a romantic weekend away. (I know...this might not happen very often, but if it does, pack this dress). Simply put, its a great feminine dress. We have it at Helena's in a soft turquoise teal.

Print tunic dress from Hazel.

Hazel, one of our favorite lines, has beautiful pieces for fall. This tunic/ dress is one of them. With pretty details like a drape around the waist and a long sash, this is a great day-to-night look.

Lofty knits are in for fall!

Because we LOVE sweaters, we happily announce that chunky, soft yarned sweaters are in abundance for fall. We have great pieces from woodenships, Kensie, Lia Molly, and Shae in store now.

Helena's Styles for Pregnancy Magazine!

Pick up a copy of the September issue of Pregnancy magazine! Helena's styled the fashion page for the "Must Haves"! This spread covers work wear for the last trimester. We had loads of fun picking our favorite fall looks!

Kenia dress from Velvet

This piece from Velvet can be worn two ways: as a dress with tights and your favorite boots (ankle or knee), and as a tunic over leggings or skinny jeans. Either way the Kenia has a beautiful easy fit, with pretty button detail on the back. We have it in a warm grey.

Gorgeous Fall Looks in the Window!

Jessica's looks in our front window are fantastico! The tribal print top at left is a divine silk tunic from Language. The look at right is the newest Prairie Underground long cloak hoody over a beautiful beaded dress from Hazel. Come take a peep in short order...Jessica switches out the windows in the blink of an eye.

The Nally & Millie Reversible Skirts for Fall!

Nally & Milllie is a California design company that is BIG on color. Their reversible skirts offer a pop of color and print on one side and a sleek black basic on the other. These skirts have a fantastic fit in an easy and comfortable knit fabric. This print has big blooms in fall trend colors of teal, poppy and gold. See it here with a Sucre Soir orange top, a short-sleeved cardy and a fab stretchy belt!

This skirt has a colorful symmetrical graphic that looks fabulous with a simple, elegant top. Here it's paired with a periwinkle drapeneck top from XCVI. (We have this great top in multiple colors!)

This turquoise and charcoal print from Nally & Millie looks great with dark tops or color. Here it's paired with a gorgeous-cross over top from Velvet.

This Nally & Mille reversible skirt is a bold multi-floral. It's beautifully paired with a modern-meets-retro Effie's Heart top.

Velvet at Helena's

Velvet has become one of our customer-favorite lines at the store. These two pieces explain why...they are easy, soft, versatile and look great with denim. The cowlneck with the button tab sleeve is the Lichel. The open cardy is the Foley. Wear then from summer into fall!

Great Dress from Yumi.

I look forward to wearing this dress with opaque black tights and grey patent leather t-strap heels. This new dress from the British line Yumi has a gorgeous embellished neckline, and an eyelet body that falls above the knee. To see more about this line go to http://www.uttamlondon.com/

Pretty New Accessories.

There is always something new in our collection of jewelry, bags and other accessories. Here are some of the newest arrivals. All are colorful, pretty and well priced!!

Dreamy Modern Dresses.

These are three stunning dresses from London Times and Maggie London. Each has a fantastic print and pretty details at the neckline and sleeve. And as many of you know, this line has a beautiful fit and comfort, making it a "go to" dress for many occasions.

New Maternity from Maternal America & Jules & Jim and more!

The maternity styles for this fall are better than ever. The racks are full of new dresses, tops and tunics from Cotton Glam, Ripe Maternity, Jules & Jim, Maternal America and Olian! This violet dress is a new design from Jules & Jim. It's lovely and perfect for a shower or a fall wedding or event. And come see the trend-perfect color-block dress from Olian, (shown at right) my favorite dress for fall in the "easy and versatile" category.

New Prairie Underground

It will be hoodie weather before you know it, and we are prepared.

Our first Fall Prairie Underground order has arrived including the ever popular Long Cloak Hoodie in three colors, Plum, Black and Oatmeal.

The Short Cloak Hoodie comes in Lavender and Aluminum (the beautiful dark green above will be coming in our September shipment).

One of their newest ventures the Modern Dancer Top,which we have in Plum, is a beautiful layered piece that is artsy and funky but totally wearable.

They're Baaaaaccckkk!

The skirt everyone has been asking for is finally back in stock. The reversible skirt from Nally & Millie is available in 5 wonderful variations, like the bold floral above. The best thing about these skirts is that they reverse to plain black. It's like getting two skirts for the price of one, and with their double layers you can wear this skirt all fall.

Elegant New Maternity.

August is a month of bounty in fashion, and maternity is no acception. New deliveries from Olian, Maternal America and Cotton Glam have landed, including this elegant black and white top from Olian. With a beautiful print and an utterly modern shape, this top is versatile for every stage of pregnancy and beyond. Another knock-out piece is a Maternal America navy sleeveless dress with a perfectly embellished neckline. Come in and see what's new!

Half Off Summer Fashions this Sat-Mon.

Hello dear ladies. This Saturday through Monday we are having a summer sale! Select spring and summer clothing is 50% Off. Find lovely dresses, tops, jackets and pants from Velvet, Prairie Underground, Kensie, XCVI, Christopher Blue, Three Dots, Worn, LA Made and more!

We'll assist with your summer up-do.

Jessica performed some magical feat and suddenly the store is full of gorgeous hair accessories. These pretty colorful barrettes and clips are $9-$16.

Helena's loves Caite!

We loved this line for spring...and the new delivery for fall is even more lovely. Caite dresses, tunics and jackets feature colorful embroidery and soft drapey fabrics. For a closer look at the line via their website, click here.

50% Off All Shoes & Flip-Flops

All Jambu shoes and Havaiannas flip-flops are now HALF OFF! Find the favorite Touring shoe, the classic Journey and the Sonja which are all stylish spring and summer styles. Come early to get your size!