Navy + Studs = Great Bag.

Imagine yourself in a pair of great jeans and a simple pretty top (Red Engine Cinder jean + tank from Velvet), with the this little number slung over your tanned shoulder. Melie Bianco knows how to add inspiration in embellishment...without going over the top. See this and other great bags that just arrived!

Essential, Pretty Pieces from Tulle

A summer delivery from Tulle arrived this week. These three pieces are just a sampling of the their beautiful and affordable designs. An indigo print silk and cotton top, a capsleeve floral print sweater dress, and a long open sweater in a soft cream.

Arlington Center & Helena's in Boston Magazine

We love our town...and Boston Magazine does too. The magazine maps out a perfect day spent in the Center. Morning agenda is coffee (Jam'n Java) and books (The Book Rack and the Robbins Library). Afternoon is spent indulging in appetites for lunch and shopping, including our little store. To read all about a day well spent in Arlington, click here.

Sidewalk SALE tomorrow rain or shine!!

But clearly we are hoping for shine! If it gets a little misty we'll roll our racks through the doors and bring the party inside. Come pick up great spring and summer clothing for yourself and any wee people in your life. Wild Child will be at the ready with kid-deals! The Boston Globe picked up our sale! To read about it, click here.

Helena's Sidewalk SALE this Saturday!!

This Saturday we are rolling the sale racks out to our scenic brick sidewalk on Massachusetts Avenue. Sale clothes will be HALF OFF!! Indeed contemporary and maternity apparel from our favorite brands will be 50% OFF. And, in prepping the sale, I can tell you, it's some good stuff. Strappy summer dresses from Three Dots and Velvet. Breezy skirts from Lole. A multitude of tops from all our best knit lines. There are opportunities for pants that will transition into fall from G1, Level 99, Worn and Christopher Blue. And if there is a baby in your belly, take advantage of our discount on maternity dresses from Ripe, Olian, Maternal America, Chiarakruza, as well as maternity tops and skirts.

Our friends and neighbors at Wild Child are joining us in the Sidewalk SALE. They will be offering similar discounts on kids clothes and accessories.

This is a ONE DAY SALE!! Don't miss it!

Bellyssima Maternity Dress.

This dress is a knock-out. It's pretty. It's special. It's versatile. The belt, of course, is the fashion centerpiece. It's also removable, and can be worn with different dresses. On a pregnant belly (it is modeled on a regular dress frame) the belt sits higher, above the belly, right below the bust. For more on the Canadian line Bellyssima, click here.

Stand out dress for your summer events!

Hello. Let me introduce you to a dress we love. It is fitted high at the waist, with a little Grecian detail at the shoulder. It has a flattering cross-over neckline and comes in a color called "Bloom." So pretty. It's from Three Dot. And yes, it fits as beautifully as it looks.

The Essential White Shirt.

It's a wardrobe staple...only this Three Dot white button-up is prettier than most staples. With a v-neck, shirring at the bust, button tabs at the sleeves, it packs a lot of fashion into a simple white shirt. And its oh-so-soft cotton jersey means you can wear it over and over again. And you will.

Sweet little Velvet dress at Helena's.

Sometimes, we get a dress in the store, and all the ladies say:

"Oh, that is so Helena's!"

That's true of this little number from Velvet. A pretty print in grey, turquoise, purple and cream (all colors that we LOVE). With a delicate sleeve, a cross-over top, and a ruched band at the waist.

It arrived all by itself the other day. A sweet little summer surprise.

We're flush with new hats!

Due to a rush on our widest brim San Diego hats, we were skinny in the hat department for a few weeks. We are full again! If you like color, we got it! If you are looking for the neutral hat to go everywhere from the beach to the cafe, we have that too! My favorite is the inky purple hat...and there is only one left.

Pretty Printed Skirt from Lole.

The "Deserted Skirt" from Lole defines summer cool. It's linen/ cotton fabric and easy fit will serve you well in our New England summers. This pretty radiant-circle print is both retro and modern. Come try it on!

Our town need us...

Arlington Public Schools face a 3.9 million dollar deficit in the coming year. The "Bridge the Gap" campaign is a fund to literally fill the financial gap in the school budget. The organization has a goal of $1 million to assist the public schools. If you are an Arlingtonian (former, current or future), please consider a donation. Many Arlington businesses (including Helena's) have given to the cause. Click here to visit the "Bridge the Gap" site. The fund closes on June 7th. Thank you!