New Year's Look!

Helena's has a beautiful selection of dresses and tops for your New Year's Eve! See sophisticated, yet easy dresses from Kensie, Sweet Pea, Three Dot, Nally & Mille, Only Hearts, Tulle, and more.

And we have colorful jewelry and clutches to complete your festive look! Come in and prepare for your night out!

After Holiday SALE at Helena's

Ring in the New Year with savings on your favorite fashions! Join us for our post-Holiday SALE!

• All winter coats are 30% Off.
• All in-stock shoes and boots are 30% Off.
• Select fall and winter apparel is 30% Off.

Happy Holidays

We would like to wish all of our wonderful customers a joy filled Holiday and the very best wishes for the upcoming New Year. Your support has made this our best year ever

(let's face it, you all rock!).

We look forward to the new season with excitement. Lots of goodies will be coming your way, so keep an eye out for after New Years sales, and also the first blooms of our spring collections.

If you are still scrambling to find that extra gift, don't forgot that we have a great collection of affordable accessories, like the pieces above from Zad. These trendy babies make perfect gifts, or just the right note for that New Year's outfit. Helena's will be open from 9-4 on Christmas Eve Day, if you need to pop in for that last minute shopping.

Thanks again to all of you for making our year that much brighter.

Your friends at Helena's : Katherine, Jessica, Jenn, Betsy and Catherine.

A Taste of Spring: New Tulle

Resistance is futile.
We have succumbed to the plaid craze.
How could we not adore this new tunic from Tulle. Super soft and lightweight, this flattering piece can work over leggings or jeans. Just a little whisper of springtime to warm us up on this chilly winter day.

SALE: ORLA KIELY and PRAIRIE UNDERGROUND

Calling all Prairie Underground and Orla Kiely junkies!
Here's our holiday gift to you....this weekend only take $20.00 off any Orla Kiely or Prairie Underground Item. Sale runs Friday Dec 18-Sunday Dec 20. Stock is very limited, so shop early!

Embellished: New Johnny Was Dresses

Just in time for the holidays! Two delightful new dresses from JWLA have arrived at Helena's.

The Selma dress in bright aqua is the antidepressant of all dresses. So fun and cheerful with vivid zigzag embroidery at the cuffs and flowers gracing the sides and shoulder. The knot twist front is super flattering and we find this shape works well even for maternity.

The Raquel dress in black is simply stunning, with a dramatic cascade of embroidered flowers in bright pinks, blues and yellows.

What we love about JWLA dresses is the soft knit fabric that creates a dress that is incredibly versatile as well as being just downright gorgeous. Easy to dress up for those holiday gatherings, but comfortable enough to be worn everyday.

Great Gift Ideas

Need a gift? We've got lots of gift ideas to fit any budget.

Fresh shipments of Foxy Originals Jewelry and Envirosax have just arrived in today at Helena's.

Foxy Originals reversible necklaces are bright, colorful, and most importantly reversible...it's like getting two necklaces in one. All our Foxy necklaces are priced for $38.00 and under.

Envirosax make wonderful gifts for that hard to buy for person on your gift list. Envirosax shoppers roll up so tiny you could put one in your coat pocket and take it out when needed. They come in a bevy of gorgeous patterns and are only $8.50 each, or you can purchase a pouch of 5 for $38.00. These make excellent teacher gifts, and stocking stuffers.

Just In:Parkhurst Berets and Gloves

What's so great about berets?

They are simple, practical, and look good on almost everyone.

Our favorite berets from Parkhurst are back in stock at Helena's. We just received a big stack of wool berets and basic gloves in a rainbow of beautiful wintry colors. At $16.00 each they make great gifts.

Holiday Dressing Made Easy: Sweet Pea

You have enough things to worry about over the Holidays. Putting together that great party outfit should not be one of them. The staff at Helena's have lots of great ideas to make your season a little less stressful. We have just set up a rack especially for the holidays with some of our most festive styles.Like these wonderful new pieces from Sweet Pea. And they are so easy and versatile that they make dressing up a cinch. I am a huge fan of the long sleeve v neck belted top in blue and black. This is a great piece to dress up a simple black skirt or pants, the striking pattern is bold but elegant and creates a fantastic backdrop for a statement necklace like the crystal encrusted ribbon bib from Zad.

If you like a little naughty with your nice then the ruffle front tank in black and grey python print is just the ticket. We have paired it with this great high-waisted black pencil skirt from Only Hearts to give it that sexy vintage bombshell feel.

We love the versatility of separates but there is always room in our closets for one more awesome dress. The sleeveless v neck dress is a symphony of delicious pinks, plums and oranges. Fun and festive, you can pair it with a long shirt underneath, or throw a cardigan or wrap over it.

Beads, Baubles and Bibs (not for babies)

A bounty of pretty, bold jewelry has arrived. Colorful beaded bracelets and necklaces, shiny silver pieces, and everything in between. Our favorite beauty for the holiday is the sparkly bib necklace shown on the tray at right. With a black velvet backing, and a black satin tie, it tops off every holiday dress with a festive little "pop". Smashing!

Lush accessories in bold colors.

So, as you know, we like color. We like colorful dresses, tops, shoes, and of course, bags. As we have often told customers, if you love yellow, but it's not exactly your best color...carry a great yellow handbag. Jessica has brought in some great clutches and shoulder bags for the holiday season. Our favorite well-priced line is Shiraleah (all bags shown at right). These velvet clutches are perfect for a winter party or a sweet night out with the girls.

Pretty Window

Come take a stroll down Franklin Street and see our festive holiday window dressing. Jessica & Jenn pulled all of our favorite dresses and coats in turquoise, soft blue, black and cream. The clothes appear, as they are, cozy and chic. It's a vision.

New Orla Kiely

Our holiday order of Orla Kiely has just landed here at Helena's. This might be my favorite stem variation yet. The Shiny Multi Scribble Stem print combines colors like only Orla can do, with poppy citrusy orange, yellow and limes, tempered with the more sober charcoal, brown and ochre all on an off white background. We have the scribble stem in the classic shoulder bag and big zip wallet (pic above is the sling shape). I have a feeling these won't be around very long...they are already flying off the shelves.

Testament Tops for the Holidays!

We love the designs from Testament! Their signature style is a softly draped look with pretty detail at the sleeve and neckline. And Testament loves deep colors and subtle print. We have leafy print top (far left) in a dark wine print. And we have the paisley print top (closer left) in black. Paired with dark jeans, or a black skirt, both tops are perfect for a holiday get together.

Dec. 3rd is Customer Appreciation Day (into Night)!

We at Helena's have always loved and valued our sweet and loyal customers. Thursday, December 3rd is your day! All day, from 9AM to 9PM we will be offering 20% off storewide, and 30% off all winter coats. And take an additional 10% off all our marked down sale merchandise. Wild Child and Isis Maternity will also be offering promotions. It's a good day to come to 397 Mass. Ave.