Take My Breath Away

OH..MY..WORD!

My heart skipped a beat this morning as I opened our new order of Johnny Was to see this gem. The Noami Dress is jaw droppingly gorgeous, with 3/4 sleeves, and a massive amount of incredible Embroidered flowers and leaves. We have the Naomi in a rich purple color they call deep sapphire, and we call ridiculously beautiful. If you are a Johnny Was fan you must come in and check this one out. I think it's one of their best dresses ever.

Helena's Summer Sale

Even though it feels like summer hasn't even started here in Arlington, we are beginning to receive some of our late Summer and Fall orders. To make room for all the wonderful new styles, we have just recently discounted a ton of gorgeous summer clothing and accessories. Stop in and browse our 25% off rack, featuring styles from Velvet, Sweet Pea, Christopher Blue, and even some Orla Kiely ( like the fab book bag above).

XCVI Basics are Back!

Our long awaited reorder of XCVI has arrived. We have a bevy of XCVI basic styles, many of which we had sold out of earlier in the season. The Hybrid Crop is a great summer pant that fits like a dream. Made from thin stretch poplin, these pants move with you for a comfortable fit and their ruched leg detail adds just a little bit of funk. We have the Hybrid Crop in 3 colors. Also freshly restocked is the ever popular long shirred panel skirt, and the ruffle jacket.

Elsapel Speaks the Language of Summer.

Carry an Elsapel bag while wearing jeans and a tank top, and your outfit is complete. These bags are colorful, slouchy, and always stylish.

Spring SALE!

Come see our Sale Rack with 40% off spring fashions. Skirts, dresses, and tops from Kensie (see pretty dress here), LA Made, Hazel, Sucre Soir, Devon & Keira, Testament, Sweet Pea, Mod-o-Doc, and AtoZ.

See the Beauty on Franklin Street

I like to think that the Arlington firefighters (who's central firehouse faces our display window) look out their garage doors and admire the lovely dresses and bags artfully set in our window. They may never 'fess up, but you can. Recently, Jessica created a plum wonderland, featuring Hazel, Prairie Underground, Dex, XCVI, and Tee Party. Grab a coffee at Starbucks, enjoy a little stroll down our pretty brick sidewalk, and take a gander.

Simply Darling

Every once in a while you chance upon one of those magical garments that just work. The Saskia Tank from Velvet is one of those pieces. A simple tank with a scooped out gathered neck that elegantly skims away from the body to create a look that is loose but still flattering. The bright pink and white print really makes this top pop, and it's easy to dress up or down.

Hazel: An Eye For The Details

Hazel's line is chock full of exquisite and unique styles that blend fabrics, embroidery and detailing with a singular grace. A new delivery just landed at Helena's this morning.

I am yearning for this aqua A line top. Cottony soft fabric, with beautiful cream colored embroidery and ruffled sleeves.

SALE: 20% Off Dresses This Weekend

Helena's is having a sale on all of our dresses this weekend. Take 20% off this stunning silk printed dress from Velvet or any other dress in the store, maternity included. The sale starts on Friday June 12th through Sun June 14th.

New Prairie Underground has arrived.

I don't have to tell you how much I adore Prairie Underground. When I saw the UPS man come in with our June Prairie Underground order it was like a ray of sunshine on this chilly and rainy day. There are no hoodies in this order, but plenty of other goodies including more Baby Falcon tops and the fantastic Ruched Tank. One of the standouts is definitely the Folk Dress, shown above. This is a short sweet dress with lots of details, such as cotton chenille, cotton cords, and cute side pockets. We have the Folk Dress in a lovely soft plum color. As always Prairie Underground is made in the US from organic cotton and hemp.

New Johnny Was LA

I love our new order of Johhny Was (JWLA). These are the perfect dresses for summer. Casual cotton knits, with beautiful embroidery that makes them stand out in a crowd. We have the Ribbon Sundress above in deep blue which makes the colorful embroidered flowers really pop. This is a great piece to go out for dinner in after a long day at the beach (one can dream..). Just slip it on and you are good to go. I wear mine all the time, even over leggings and jeans.

Refer A Friend Get 20% Off

As a small boutique, we think our customers are our best advertisements. As a treat for all of the Helena-philes out there we have decided to create a referral program, much like they have at many salons. Next time you are at the shop just ask Jess, Jenn, Betsy or Catherine for a few referral cards. We will fill them out with your name and email and you are good to go. When someone stops you and asks where you got those great shoes, bag, dress, necklace etc. hand them a card. If they come in and make a purchase with us they will receive 20% off on the spot, and you will receive a coupon for 20% off your next purchase as well. It's a win/win/win situation. A few restrictions apply, the person you refer must be a first time Helena's customer, and the 20% discount cannot be combined with any other promotions or discounts. We think this is a nifty way to spread the word about our little shop, while thanking all of our loyal customers for their support.

Props to One of Our Own

Here is our Jenn. Not only is she adorable but she also has impeccable taste. Her new blog http://peckavenue.blogspot.com/, is full of tantalizing design ideas to create fabulous spaces for home and beyond.

You Go Girl!

On Sale: Orla Kiely, Shiraleah and More

Time to come in and get that bag you have been eyeing at Helena's.
Friday June 5-Sunday June 7 take 20% off all bags and wallets. We have great styles in stock from Orla Kiely, Shiraleah, Melie Bianco, Espe, Elspael and more. Shop early as I am sure they will go fast.