The Jenny Boyfriend from Velvet is summer-ready!

We have your summer casual jeans! Velvet's Jenny Boyfriend jean in Vintage has everything you are looking for: an easy fit and a classic Americana wash. This style looks cool and breezy with sneakers and your favorite tee, but can be uber-chic with flats and a button-up top. See you soon!

Our Sidewalk SALE in Belmont is today! 50-70% off!

Our Cushing Square Sidewalk SALE is today! Join us in Belmont from 10-6 for 50-70% off on our sale racks! Lots of beautiful pieces by your favorite designers including Ella Moss, Three Dots, Maggy London, Splendid and more. Love denim? We have bins of premium denim marked 50-70% off! This is a neighborhood event with music and fun! See you soon!

Our Mother's Day Weekend SALE is now!

Sunday is Mother's Day! We are ringing in our favorite day of the year with a weekend sale event on our favorite brand. All Prairie, store-wide at both locations is 20% off Friday thru Sunday! Get a gift for the mamas in your life, and for yourself! All candles are 20% off, too!  Shop your favorite scents of Voluspa and Paddywax. See you soon!

Diary from the NY Shows.

As you know, if you are regular reader of our buying journals, we buy for the future! This NY show was all about Holiday 2016. Think lush knits, cozy sweaters, an indulgence of leisurewear, and (of course) the bling of cocktail dresses and embellished tops!

As is true of many of our buying trips, we started with Prairie Underground. The fall and holiday collections show new silhouettes in jacket bodies. The details are in stitching and quilting.  We love the addition of soft colors for this delivery which takes those November purchases into the early spring!

Continuing on with our other best lines: Nally & Millie brings a brilliantly soft sweater collection, Splendid is showing tribal knit pullovers, and Velvet is all about quality knits and print tops. The top trends for late fall: faux suede in cognac, Western themed tops (best done by Ella Moss), and again everyone is mad for plaid!

We especially love the soft woven top from Velvet Heart! These slightly washed and worn plaids have the perfect lived-in look to wear with your favorite jeans this fall! It was a brilliant show with lots of inspiration for the coming seasons!

Work for Helena's!

We are hiring! Helena's, a clothing boutique with locations in Arlington and Belmont, is seeking experienced, outgoing and motivated sales associates for weekday and weekend shifts. 

Helena's believes in the power of the independent retailer to make a difference in a community. We offer a very high level of service and are focused on creating a friendly, easy shopping experience for our customers. 

Perks: We'll take your skill set and make you even better! Grow your merchandising, styling, and selling skills with our expert team. Also, enjoy a generous employee discount on all Helena's fashions!

Email resume and cover letter to Katherine at info@ilovehelenas.com

New Wooden Ships for Spring.

The colors for the Spring Wooden Ships collection is delicious! Soft blues and greys, punchy corals and reds. We love the heathering on the stripe of this vneck pullover. Perfect for spring and summer!

The Power of Print.

As you know, we adore print. Graphic, painterly, animalia, cityscape, whimsical, floral.  We love it all. Come explore our curated collection of print for the spring season at both Helena's locations. We're sure you'll find your favorites.