Our Belmont Cushing Square Octoberfest and SIDEWALK SALE is this weekend!

Hello Friends! Our Belmont Cushing Square Octoberfest celebration is this weekend! We are ringing in the fall season with a 2-day SIDEWALK SALE! Friday and Saturday, shop 40-70% off beautiful clearance fashions! This sale is rain or shine! The racks will be inside if it's raining! See you soon!

Crisp work-to-weekend look.

We love this cozy, yet crisp button-down look pulled togther at Helena's Belmont. Dark wash denim with a nubby fleece open cardy all pulled together with a beautiful white shirt! So many great fashions staples in this outfit!

Our Helena's Birthday Instagram Giveaway!

September marks our 11th year of fashion greatness! We are celebrating with an Instagram Giveaway. Connect with us on Instagram @ilovehelenas. 1)Like any of our Insta Birthday Giveaway posts.  2) Tag a friend in that post. 3) Follow us on Instagram. Do those three easy-peasy tasks and be entered to win our fashion giveaway. More details on our Instagram posts! 

Loving this fringe vest trend!

Get your fringe fix with this amazing long-sweater vest with a turtleneck collar from Yest. Looks great over a layering tee with denim and boots! 

Our Annual TOWN DAY SIDEWALK SALE is this Friday and Saturday!

It's that time of year! This Friday and Saturday ring in our Annual Arlington Town Day Sidewalk SALE! Come shop racks at 40%, 50% and 70% off, including premium denim, accessories, dresses, jackets sweaters, tops and more! See you soon!

Wooden Ships LOVE sweater!

This beauty just arrived! Get your LOVE sweater! Available at both Helena's locations!

Come Shop our DENIM CLEARANCE!

Our DENIM CLEARANCE EVENT starts Friday.

Our Big DENIM CLEARANCE starts tomorrow 9/9 and goes thru Monday, 9/12 at both Helena's locations! Find brilliant markdowns on denim staples from Red Engine, DL1961 Premium Denim, and Principle. See you soon!

New Wooden Ships.

Our newest fall delivery of Wooden Ships has arrived. One of our favorites is the Landon in Faded Surplus. A soft textured knit with a beautiful mix of yarns in green. Come pick your favorite!

Helena's is closed on Labor Day.

We are closed today, Monday, September 5th, in observation of Labor Day. Have a wonderful day!

Blue Dreams.

We are all loving this sapphire print dress from Donna Morgan! Shown here with a Leota NY cardy and Ada wrap belt. This dress can be accessorized dozens of ways and is great for work or an event.

Lessons in Beauty.

We had this book in our Arlington store as an in-store tutorial reference. So many people tried to purchase it, we've brought it in for sale. With lovely illustrations and clear steps this book makes a great gift, or addition to your fashion library.

Your Event Dress is Here!

We are having a beautiful season with New York dress lines Maggy London, London Times, and Donna Morgan. All these dress lines have gorgeous tailoring in pretty prints and colors. Have a late summer/ early fall wedding or event? Come in and find your favorite piece!

Golden Harvest.

We love the golden hues of fall: yellow, ochre, mustard, gold...whatever your favorite, we love it, too! Cardy by Wooden Ships, print top from Atelier5 and slightly distressed denim from DL1961 Premium denim.

Beatiful Print & Color for Fall

New fall fashions are arriving daily. We love the color profile this season: burgundy, bright navy, cream, hunter green, and cognac. Come see what's new!