New Prairie Arrivals!

Our first spring Prairie Underground delivery has arrived! One of our favorite pieces is the new Flight Jacket!  A hip-length hoody with flap pockets and a refined style. We have this beauty in this greenish/grey, New Grey (shown), a New Dove! 

Our Annual Denim Event Starts Today!

Hi Friends! Our Annual Denim Event starts on President's Day! We have pulled fall and winter styles from our denim wall and marked them 30% off. Find your favorite pieces from our premium denim collections from DL1961 and Red Engine. There are 120 pairs of jeans on sale between the two stores!  Don't miss out!

Last Weekend of our WINTER SALE! 50-70% off!

It's the final weekend of our Winter CLEARANCE! Thursday, Feb 11th, our sale racks drop to 50-70% off! This sale runs Thursday thru Sunday at both Helena's locations! What's on sale? Joules, Prairie Underground, Three Dots, Yumi, 525 America, Velvet, Wooden Ships, Ella Moss, Splendid and more! All winter accessories at 50% off! Don't miss out!

The ODells Arrives at Helena's!

West coast line, The ODells, arrived today, and it is stunning! This line offers soft woven tops, pants and dresses in intricate, lust-worthy patterns! Both tops are in store now!

Meet our best-selling leggings!

This fall, we brought in a new legging to our Helena's collection of basics. This high-waisted legging from the Los Angeles line MRena has quickly become a customer and staff favorite. (Katherine brought then on a weekend away and came back with rave reviews!) MRena specializes in seamless, garment dyed fashions which are made in the US. Come try on these soft comfy leggings at both store locations!

Spring Color in Cozy Knits!

Trade out your charcoals and black sweaters for the newest colors for spring! February is a beautiful fashion transition month, with new arrivals of corals, greens, blues and pinks! We love this resort collection sweater from Kensie!

Gorgeous Arrivals from Woodenships!

We are loving the blues that arrived with our resort delivery of Wooden Ships! These pieces are knitted in the classic "grass" yarn that has made this line a customer favorite for years! Indulge in a cardy or a pullover! These are staple sweaters that you will wear over and over again! 

Our BIG WINTER SALE is at 50%!

Hello Friends of Fashion! Our Big Beautiful SALE racks are 50% off at both Helena's locations? What's stocked? So much goodness! Prairie Underground, Three Dots, 525 America, Ella Moss, Splendid, Velvet, XCVI, Leota and more! Don't miss this sale!

Lil' Valentine's Day Sweetnes...

Looking for something adorable for the women you love? Stop by our shops for great Valentine's Day gifts! Our favorite? The heart sweater from Wooden Ships!