Wednesday, December 23, 2015

New Arrivals from Velvet!


Looking for a great pullover? We love this new double-faced woven top from Velvet. Creamy white with a slate stith-stripe, this top looks best paired with your favorite jeans and boots! 

Our Holiday Hours.


Happy Holidays! We are here to help with your holiday gifts! Come shop our generous collection of jewelry, scarves, mittens and gloves, pottery, sweaters and more! We are open today until 6 PM, and on Christmas Eve until 3 PM at both locations. We are closed on Christmas day. See you soon!

Thursday, December 17, 2015

Join us tonight in Belmont for our Holiday Lip N' Sip Event from 5-8 PM!

Our Holiday Lip N' Sip Event is tonight from 5-8 PM at Helena's Belmont! Come shop for yourself, your giftees, and join Erica Mcnaught from Younique! She'll be in the house with her collection of lip glosses and lip stains. Free gift with purchase of $150 from Helena's!

Get cozy in Three Dots new arrivals.


This time of year, we love new arrivals that bring the surprise of ease, softness and wearability. The Heidi turtleneck from Three Dots landed last week and we all oohed and ahhed over the super-soft sweater knit and drapey neckline. (Emma H. is seriously smitten). Pair it with the DL1961 Denim Florence in Neptune for an easy winter look!

DL1961 Best Winter Denim Look!



Winter calls for classic dark denim in a super saturated wash, Neptune!  We all love the amazing, sculpted fit of DL's denim and the Florence cut is our best-selling style.  This Neptune wash is a go-to "work" jean as the clean wash is a dressier look. Pair it with a blouse, or a tank and blazer and you're ready for day-to-night style! 

Tuesday, December 15, 2015

Joins us Thursday in Belmont for our Holiday Lip N' Sip!


Join us in Belmont on Thursday night for our Holiday "Lip & Sip" event! Younique's Erica Mcnaught will be in the house with lipsticks! Sip some bubbly, nibble some treats and shop! Free gift with a Helena's purchase of $150!

Tuesday, December 8, 2015

Shop Helena's at Belmont's Cushing Square Holiday Stroll this Thursday!


Hello, Friends! This Thursday, our charming neighborhood of Cushing Square is hosting our Annual Holiday Stroll! We are here to help you with your holiday gifts! 
- Shop Helena's all day and receive a free gift with a purchase of $150 or more
- Visit our friends at Westcott Merchantile with a receipt for $25 or more from any merchant in Cushing Square, and you can spin a wheel to win a prize from a local business! 
- We'll have treats and bubbly from 6-9 PM.  Lots of fun to be had! 

Three Dots sleeveless sweater with a lil shimmer...


This pretty drapeneck sweater from Three Dots is a customer favorite. Cream with a shimmery gold layer, this sweater is a go-to piece for a holiday party. Layer it under the Three Dots Mila blazer for a stunning look! 

Monday, December 7, 2015

New Holiday Delivery from our Beloved Prairie Underground.


Prairie always delivers a stunning Holiday collection full of deep jewel tones. This season we are thrilled to have the Long Cloak Hoody in Violet.  A few years ago, Prairie produced the Short Cloak in Violet. We sold out and had dozens of requests for the Violet in the long version. Now, it's here! It's a striking purple/blue, a true and beautiful violet hue. At both Helena's locations! 

Great Holiday Gift Guide v.3


Who are you shopping for? Teachers, daycare providers, nieces and neighbors? We have loads of sweet little things for those ladies: Milk & Honey Soap by Olivina, Chavez for Charity BraceletsGeometric Earrings by Pink House“I like you” Gift Card by Quill & Fox, Studded Camel Zip Wallet by Joy, Ceramics by Kotobuki, Change Wallets by Blue Q.

Great Night with the Thompson School PTO!


Our December 3rd Thompson PTO Holiday Shopping Fundraiser was fantastic! Thank you to all who came out to support our local elementary school! We saw lots of our favorite ladies and had a great time styling our friends and picking out holiday gifts. Happy Holidays Thompson PTO!

Thursday, December 3, 2015


Arlington First Lights celebration is this weekend! Click here for a full schedule of events. Shop Helena's Arlington this Saturday and Sunday and get a free gift with a purchase of $150 or more! (One gift per customer).  See you soon!

Wednesday, December 2, 2015

Joules Classic Coat.


Your dreams of a classic quilted navy coat are all realized in the Fairhurst from the British line Joules. Just long enough, with a zip and snap closure, this coat is perfect for your eveyday outerwear. At Helena's Belmont.

Easy Tops from Prairie's Holiday Collection!


Prairie Underground's Holiday collection is always special. The designers choose deep jewel-toned dyes and use their brilliant techniques of layering fabric textures to create stunning garments. We love the ease and beauty of these two tops.  The Basket Case in Midnight and the Your Orbit in Inkpot both look chic layers over black denim leggings! 

Tuesday, December 1, 2015

Our Holiday Thompson PTO Benefit Shopping Night is this Thursday from 6-9!


Join us in a night of fashion and fun at Helena's in Arlington! Shop,socialize and support our local elementary school! Light refreshments served, and lots of wonderful gift ideas for Teachers, Moms, Sisters, Friends and of course yourself! 10% of the sales to benefit the Thompson School PTO. 

Monday, November 30, 2015

Great Holiday Gifts Guide v.2.


Good things come in small ruby-colored packages! We love these colorful accessories for the ladies in your life! Nepal Hand warmers and Fleece Lined Hat by French Knot, Plum Nina OTK Socks by Sweet Marcel, Oval Earrings by Origin, Salted Grapefruit Candle by Paddywax, “Be the change” coin purse by Natural Life.

Thursday, November 26, 2015

Celebrate Today!


Happy Thanksgiving, Friends! We hope you are nestled in with family and friends. Eat a lot of deliciousness today and soak it all in. Have a wonderful holiday!

Wednesday, November 25, 2015

Great Holiday Gifts Guide v.1



Hey Friends! In this season of holiday gift shopping, we have you covered.  Seriously.  Looking for sweet little things for your besties? Try gifts and accessorites in black, white and a little shimmer. Here's version 1 of our holiday gift guide! 
Notebook by Papaya, "Treat Yourself” Wallet by Disaster Designs,  Bling Bracelets by Pink House, Voluspa Candle , “I feel like me around you” soap by Blue Q, Woven Gloves by Shiraleah, and Knitted Socks by Davco

Shop our Post-Thanksgiving Sale!


Saturday, November 21, 2015

Fall fashion with color!


We love this look! Three dots ribbed turtleneck, Necessitees riding jacket, XCVI denim legging, and Printed Village (a Somerville company!) scarf! Great casual holiday look!

Your Thanksgiving Outfit!

Looking for a great, cozy outfit for your Thanksgiving holiday?  We have it! Beautiful sweaters, easy dresses, and great denim!

We have your holiday gifts!



Oh, so much beauty! And so many great choices for all the women in your life!  Come by our shops this weekend!

Monday, November 9, 2015

Celebrate Helena's (the girl's) birthday with us!


Bestillmyheart. This Tuesday, our inspiration and namesake is 12! Come into both stores, shop a little rack of Helena's favorite fall fashions and enjoy 20% off Nally & Millie, storewide! See you soon!

Saturday, November 7, 2015

Print tops from Velvet for fall!


We are in love with the new print collection from Velvet tees. The Whitney print comes in two shapes and two gorgeous colors! Great with denim for day...and with a skirt or black pants for holiday party of a night out!


Thursday, October 29, 2015

Emma's Favorite Look: Day to Night, Night to Day.



I choose this vibrant Glam top and “Painted Black” Principle denim to match. Whether I am heading to the fashion design studio, grabbing a coffee with a friend or seeing a show in the city this is my “day to night” look. Joy’s convertible clutch bag is sleek and minimal.  Bracelets or bangles are a must have for putting together an outfit me; I love the contrast of metal and precious stone. This outfit is versatile, flirty and pulled together. Time to hit the streets! –Emma Hill, Helena's Inventory Supervisor.

Peach & Helena's: Wardrove Drive for Dress for Success Boston is November 4th.


Join Helena’s Arlington, peach, & Dress for Success for an evening of shopping, refreshments, raffles, & giving back! Shop fall fashions at Helena’s and meet peach stylists to explore their line of bras and foundation pieces. Donate your barely used professional outfits and bras to help local women working to reboot their lives. Schedule your complimentary fitting and consultation with peach personal stylists. All donations will be delivered to Dress for Success. For more information contact peach stylist Rebecca Moore reba2moore.peach@gmail.com or 617-797-5802.

Saturday, October 24, 2015

Our Belmont SIDEWALK SALE is on, today at Cushing Square Octoberfest!


Our Belmont Sidewalk SALE is happening NOW during our neighborhood Cushing Square Octoberfest Celebration.  Shop your favorite lines at 50-70% off, including Three Dots, Ella Moss, Splendid, Prairie Underground, Nally & Millie, Maggy London, and more.


And if you are looking for Premium Denim at 70% off today is your day! Select styles from Red Engine, Joe's Jeans and DL1961 are at clearance.  Our sale goes on today until 6 PM.  Don't miss out!

Add bright accessories to your fall fashions!


Diversify your wardrobe with the easy fix of great jewelry and scarves! We all have our favorite winter sweaters. The classic pullovers, cardigans and cowlneck sweaters in charcoal grey, cocoa, navy, black, or burgundy.  Wear those sweaters all season, by changing up your look with great accessories! We have an abundance of beautiful scarves in plaid, floral, and graphic prints. And necklaces in big, bold, colorful, or metalic. 



An early start of your Holiday gifts.


Your friends and family love pretty little things from Helena's! Get a jump on your holiday shopping by picking up our generous collection of candles from Voluspa and Paddy Wax. These candles have beautiful scents and stunning containers and packaging!

New Color & Print!


Our lovely staffer, Christina, re-worked our farm table in Arlington into a masterpiece in color, print and texture.  Here, a yummy Scottie sweater from Kensie anchors our fall/winter sweater & accessory display! We love all the new Wooden Ships scarves, hats and mittens. Along with the new art and houseware collections that have just arrived!

Wednesday, October 21, 2015

Octoberfest Sidewalk SALE is this Friday & Saturday in Cushing Square!


It's fall, and it's glorious! This weekend, we celebrate fall with a Sidewalk SALE in Belmont! Friday and Saturday, find great fashions at 50-70% off! This includes your favorite brands and premium denim! Join our Cushing Square neighborhood for an Octoberfest party on Saturday from 11-4 PM for live music, face-painting, raffles and more! It's a neighborhood celebration! 

Thursday, October 15, 2015

Fall Denim Must-Have: The Grey Skinny


Your fall denim staples are likely pretty standard and versatile: black denim, dark-rinse, a medium wash, and perhaps a distressed wash to keep yourself hip and current. A brilliant way to refresh your fall/ winter denim is with a new grey! Pair these with Everything! Navy sweater and tank boots! A black poncho and leopard flats! A navy and red plaid button down and Converse sneakers! You can see where we are going here. This is your new neutral.


Our two favorite Greys in the house right now are the Red Engine Scorcher in Vintage Grey (top), which is a mid-rise skinny.  And the DL1961 Premium Denim Florence in Craft, which has a slightly higher rise. Both have a great fit and are a medium grey that boast a huge versatility with your fall to winter sweaters and tops! Come into Helena's and get you favorite greys!

Friday, October 9, 2015

Our Prairie SALE pick: The Mid Victorian Hoody


The Mid Victorian Hoody is a staff favorite! Longer than the short cloak and a bit shorter than the long cloak hoody, it really lives up to its name! We have this beauty in a load of fabulous colors, and now through Monday, it is 20% off, along with all Prairie, storewide.  Here, Emma M. wears it in Copper Patina, and pairs it with her Prairie moto denim legging and a cozy soft pink scarf.


Chelse wears it in Midnight, a classic deep navy that is always in style. Come shop these beautiful jackets this weekend to make sure to get your size! As you know, Prairie produces a very limited quantity of these pieces each year. See you soon!

Wednesday, October 7, 2015

Our Fall Prairie Sale Event is this Holiday Weekend!


Our fall Prairie Underground Event is here! All Prairie, storewide, at both locations is 20% off this Thursday through Columbus Day.  Hoodies, dresses, denim, tops...it's all on sale, including new arrivals.  And for a special one-day event, Erin from Prairie Underground will be in Helena's Arlington on Thursday, October 8th from 2-7 for a preview of the spring 2016 line. Peruse, admire, and even make special orders on your favorite styles and colors.  Don't miss out! See you there!

Beautiful 525 America Sweaters


525 America produces gorgeous contemporary sweaters in classic and "on trend" styles. We love the fall collection they have delivered to Helena's! One of our favorites it this chunky color block turtle neck. We have it in a crisp navy and grey colorway. Pair this with DL1961 Premium Denim Florence jeans!

Prairie Underground Spring Preview/ Shopping Event at Helena's Arlington!


Attention Prairie Lovers! This Thursday, October 8th from 2-7 PM, Prairie Underground will be at our Arlington store for a Spring 2016 preview for customers! Shop the spring line, pick your most-loved styles in your favorite colors and make your special orders!
This is a one-time opportunity to peruse the upcoming season's styles! Don't miss out!

Friday, October 2, 2015

Join us at our Belmont store on Saturday to support the family who suffered a recent house fire in our neighborhood.


Cushing Square residents Abby and Tara Donner experienced a devastating house fire in early September. Thankfully, they and their two daughters were unharmed, but they did lose all of their possessions. The family is currently in rental housing in Belmont while they begin the long road toward rebuilding their home and their lives.

Please support this local family while supporting your local businesses!  This Saturday, October 3rd, several Cushing Square merchants, including Helena's, Wescott Merchantile, Revolve, and Karrena Maraj Jewelry, are holding a fundraiser for the Donner family. Participating stores will accept cash collections and donate a portion of the day's sales to the family. If you are unable to come in person, you can always find the "Donate Now" button on the family's facebook page, by clicking here.

Thank you!!

Thursday, September 24, 2015

New York Shows - Day 3 Coterie!


There is so much to see at Coterie in NY! There are thousands of clothing, accessory and footwear lines showing their spring collections to buyers. Chelsea and I walked most of that floor (miles and miles of fashion) to soak in the spring trends. Velvet always shows great color trends in soft knits and wearable shapes. They are showing casual stripes and muted prints that will be hanging in Helena's next year!


Denim is all about classic Americana! The boyfriend jean is front and center in this perspective, as well as a classic skinny jean in medium washes. We met with DL1961 to see the upcoming washes in the customer favorite Florence Jean, and see their new soft neutral colors for the spring. The Florence crop was a runaway hit last year. It will be a basic for us next spring in new hues!


What we love about the spring 2016 collections: button up shirts (like this one from DL), hi-low tops, shades of rose pink and lavender, fit and flare dress silhouettes, and plaid! We will pull all these trends in to a beautiful fashion offering for you!!


Helena's 10 Year Anniversary Weekend Event!


This month marks the 10-year anniversary of our boutique! To celebrate this milestone, we are honoring brands that have come to define our style perspective, and are customer favorites. This Friday through Sunday, the brands Prairie Underground, Nally & Millie, Wooden Ships, DL1961 Premium Denim, and Printed Village scarves are 15% off storewide at both Helena's locations. Also, enter a daily raffle with purchase! Come celebrate with us!!

We love you, Wooden Ships.


Sometimes, you have to profess your love to someone who has been in your life for a long time. Wooden Ships by Paola Buendia has been an essential part of our stores for years. As we celebrate 10 years in business, Wooden Ships continues to be a leading line and always a customer favorite. We all know they produce beautiful knits season after season. They are also incredible people, always supportive, authentic, funny and helpful. Paola, Mark, Kitty and Noreen, thank you! - Katherine