New Prairie Underground in Today!

Our pre-fall order of Prairie Underground landed today and it is gorgeous as usual!

We have the tried and oh so true Cloak Hoodie in new grey and the Short Cloak Hoodie in toast(shown above).

The Baby Falcon Dress was a big hit earlier this season and it is back in action in two new great colors, mauve mist (shown) and dior grey.

Among the new styles this delivery we have the Locomotion Dress, which is a structured denim dress, with sexy seaming to show all your curves, and the new Soft Trench Coat,(shown above in Oyster). If you are a fan of Prairie's jackets, you will love this new elegant style. We have the Soft

Trench in a rich truffle brown.

Maternity CLEARANCE! 50-75% off storewide!

As you may have read in our earlier announcement, we will no longer carry maternity apparel after this season. Now, all of our maternity is marked down 50-75%. This sale will continue into early August, or while supplies last. There are some beautiful pieces on our sale racks, including this gorgeous striped top from Ripe!

New XCVI + Ada Belts Make Beautiful Fashion!

The most recent delivery of XCVI is super chic! This top was among the fabulous new pieces. It has a beautiful thin chain woven into the braided neckline, and comes in a bluish-slate grey, ($83). And the accent belt is from our newest accessories obsession, Ada. We have this wrap belt in this bronze hue, as well as deep red and black ($69).

Hazel: In the Navy!

If you love the crisp nautical look of navy and white for summer, you will love the softer navy and cream for Fall transition. We just received two great striped pieces from Hazel that I am in love with already. The diagonal stripe flutter sleeve tee with tie just kills me with cuteness and the short sleeve sweater has a chevron panel in front for a flattering fit.

MommaJam Shout Out to Helena's on 95.9 WATD

Our friend, Sara Eberle, did a recent fashion installment on her MommaJam show on 95.9 WATD. She talks make-up, self-tanning, and Helena's advice on the newest trend in denim. Click here to listen!

Sidewalk SALE this Saturday and Sunday!

This Saturday and Sunday we are rolling our generous sale racks outside and making our discounts even deeper! Our spring sale rack will be reduced to 40% off! And ALL maternity, storewide, will be 50-70% off! Don't miss this sale!

Helena's is all about color!!

Wear your favorite colors this summer! On trend hues: cobalt blue, soft pinks, vibrant purples, and greens from sage to lime. And if you are looking for contrast see the new black and white print pieces from Kensie. In the top photo: blue top from Language LA. Bottom photo: beaded tank from Velvet with Nally & Millie reversible skirt. Love the accessories? We have loads of new summer scarves and jewelry!

Strapless Coobie Bras are here!

Our love affair with all things Coobie continues! In addition to Coobie bras and tanks, we now have two versions of the Coobie bandeau. The lace style offers the look of a beautiful cami, but with the versatility to wear it under lots of tops and dresses. The traditional bandeau has light padding to aid in support and fill in the gaps for a smooth look under tanks and strappy dresses. As always they are one-size and super comfy!

Festive Blues for the Holiday Weekend!

Whether you are traveling somewhere this weekend or staying near Boston, wear something special! Here's the collection for our window display: New sunglasses have arrived, shown here with a pretty purple bracelet and wallets from espe. Other pieces: a feather print dress from Hazel, a knit dress from Velvet in Inkpot, and a gorgeous cobalt blue top from Language.