New Velvet dresses for Summer!

A lovely shipment from Velvet arrived with some beautiful easy dresses for the summer. We have the Viktoria tank dress in the color shown. Put it on with strappy sandals and it's perfect for an outdoor wedding. We also have the Jobeth shirt dress in navy which looks smashing on everyone lucky enough to try it on. Jessica immediately labeled this piece as, "the perfect legging dress!" Indeed it is....and with a little pair of flats, you are good to go all summer!

Three Dots gets a new designer!

California based Three Dots, one of Helena's favorite brands, is getting lots of press over its new designs. For fans of the brand, and followers of the latest trends, there's a great article in WWD about the new direction of the label. One boutique owner praises, "That's superhigh fashion, but it's an acceptable price point." We couldn't agree more! So see this article, go to page 13, after clicking here.

Tough Cookies

I love this outfit. Check out our new black ruched zip up from XCVI. The perfect weight for spring. We have paired it with the Belize crops from Christopher Blue and a soft tank from Sucre Soir. Rock and Roll!

Great cover-ups for the beach.

Someday, very-very soon, it will be serenely sunny and warm. And you will pack yourself a beach bag, and head to the shore. If you like to take a mid-beach-day stroll for lunch or a smoothie, you may like something to throw on over your bathing suit. We have some great cover-ups to accompany you. The first is a v-neck from Velvet (we have it in a lovely berry color). This slub knit piece is easy, comfortable and in a word, cool. The second piece is the convertible Daisy dress from Lole. Wear is as a long, breezy skirt, or wear it as a dress with halter-conversion straps. The essence of versatility. We have it in the redwood color shown here.

Helena's talks about budget spring fashions on MommaJam!

Helena's recently did an interview on the topic of "smart shopping" with Sara Eberle, host of the podcast MommaJam. MommaJam is featuring "5 weeks of fashion" for its growing audience of moms. To tune into the interview, and other great archived topics, click here.

Go Dutch: Not The Same

We just got our very first shipment of the Netherlands based line, Not The Same. Not The Same combines funky details with unique prints to create a look that is highly individual, slightly edgy but always wearable.

New Prairie Underground: Feeding the Habit

I am officially a Prairie Underground junkie. I can't get enough. But how can I help it when we they keep coming out with such wonderful designs.

Like this new mothette lite dress. It has the same great detailing as the original mothette dress, but is a lighter weight soft slub knit. Awesome for warmer weather.

Of course no Prairie Underground order would be complete without some of our favorite Cloak Hoodies. The long hoodie comes in this beautiful neutral clay green color, while the cropped hoodie is in a classic natural off white.

Stop by and get your fix while these last.

Havaianas Flip Flop at Helena's

This flip-flop is a national treasure in its native Brazil. The brand, born in 1962, was inspired by the Japanese Zori sandal which had fabric straps and rice straw footbeds. This rice print design is still on the sole of today's Havaianas. With slim straps and colorful patterns, these are the best flip-flops your slip-on all season. And the price is easy as well at $24!

Another LA Made Gem!

Ok, you may think we are going on and on about LA Made. But their spring collection is worth all the gushing. The attention to detail on their dresses and tops is phenomenal. This little dress is the definition of easy, casual style, with the back offering just enough reveal of shoulder. Wear this with a pair of printed Havaianas (see above) and skip out the door.