More Papillon dresses arrive.

New dresses from Papillon are ad both Helena's locations!  Come in soon, these sell out fast!

Striped tops from Velvet.

On the search for the perfect shirt to top off you jeans?  Look no further!  These stripe tops from Velvet are deliciously soft and made to pair with denim!

Mixing neutrals for a chic fall look.

Love this look.  The hit list: Laila Jayde studded top ($76),Three Dots slub knit cardigan ($123), James Twiggy Jean in Chateau ($149), Joy crossbody bag ($39), beaded bracelet ($13), necklace ($19).

Helena's Annual Fall Prairie Underground SALE is this weekend!

Hi Friends!  Our spectacular Prairie sale starts Friday!  This sale is at both our Arlington and Belmont locations!  20% off all Prairie, storewide, including new arrivals.  And 50% off select past season pieces.  Buy two or more Prairie pieces and our gift to you is a Prairie Underground tote*!  Come see us, and shop early!

*Free gift with purchase while quantities last.  One gift per customer.  All SALE items are final sale.

Just some of the beauties in our Prairie SALE!

Seriously spectacular SALE!  Our Prairie Underground Fall Sale is this Friday through Sunday.  20% off Storewide, at both locations.  50% off select styles!  Don't miss out!

The Helena's Look: Aashna on Vacation.

Our sweet staffer Aashna is always representing our style, in and out of the store.  Here are a few snapshots of her summer vacation, with Aashna wearing Helena's fashions every day of her trip.  Here, she wears a Last Tango drapeneck dress.

A Tulle red button-front dress makes a shopping spree even more eventful!

One of our favorite summer peplum dresses looks even cooler with palm trees in the background.

And a graphic print faux wrap-dress coordinates with a black trench and colorful print bag.

And in her Joe's Jeans Skinny Ankle Jeans, with a chic top and pink jacket.  A great vacation is even better with the right travel wardrobe!

Stewart & Brown Fall Arrivals at Helena's.

Look at the new pieces from California line Stewart & Brown!  This organic cotton pointelle sweater is absolutely beautiful and versatile enough to dress up with a black pencil skirt and do weekend duty as your favorite cotton sweater.  The Heather top has a scoopneck and a stunning reveal on the back, with a tonal print and buttons that can be worn fastened or unbuttoned to loosen the fit of the shirt.  We have the Heather Top in Wine.  For more history on this innovative and organic line, click here.

And some pieces are so stunning, they deserve their own post...

Prairie has delivered some spectacular jackets this season, from the almost-gone Prince Charming jacket, to the new Spindle Hoodie.  But the newest arrival that all the staffers are swooning over is the Into the Pines.  This mixed fabric piece has a twill body and soft knit sleeves, along with the zip, the ruching and the ruffle in all the right places.  If you are looking to fall in love with fashion this fall, come in and see this jacket.  It will steal your heart.

New Fall Delivery from Prairie Underground!

The newest delivery from Prairie includes some of the best pieces we have ever had!  Love the Medallion Mothette top (we have it in Sable and Purple), the new Monarch Raincoat, and the Spindle Hoodie in Galaxy.  Come see these pieces, as well a new Orbit Tunics!

Olivia Munn: The Jeans & Novelty Top Done Brilliantly.

Actress/ writer Olivia Munn has a street look that works well for her.  And by "works well" I mean that it looks smashing, effortless and accessible.  As well as contributing to her persona of the every-girl (be it a knock-out every-girl).  We love her commitment to the look of denim and a great novelty top. Whether it be a boxy graphic tee accessorized with a big necklace or scarf...

Or a crocheted or lace pullover that exudes style and a wee bit of sexiness.  The yellow top is a spring piece from Ella Moss.  Ms. Munn is an E. Moss fan, too!  Lace tops in black, cream and an array of seasonal colors are Helena's staples, with the best lace coming from Only Hearts!

And our favorite?  The pullover sweater with a print that projects a personal style perspective.  Perhaps a graphic with a little taste of whimsy, like this heart sweater.  Our favorite print sweaters for fall feature bold dots, on-trend perforations, or a mix of fabrics.  Get inspired by Ms. Munn and upgrade your jeans & tee look to something fresh and colorful!

Great new deliveries from Nally & Millie.

 

This is just one of the many new print tops from Nally & Millie that recently landed in the stores.  Wear these with dark jeans and simple jewelry, like the pendant necklace shown!

The Best of the "Helena's Look"!

Every member of our staff has the expertise to style our look.  This outfit, styled by Chelsea in Belmont, has all the perfect details that create our aesthetic.  A layered look, a bold print with details that are classic and conversational, mixing of print and texture to create a complimentary look, a big necklace, and a great bag.  Another key ingredient?  Versatility!  All these elements: the woven button-up top, the cardigan, the skinny jean, the pendant necklace, the big tote, can be worn with other pieces in one's wardrobe!  This look: Knitted Dove cardy over Three Dot button-up top, worn with Joe's Jeans skinny, and Orla Kiely stem print tote.  Lovely!

Perfection in Black, Cream, Charcoal, and Red for Fall.

 

 






Four bold and chic looks in our Belmont window!  From the top: red jacket by Yest, with drapeneck top and Knitted Dove knit skirt; gorgeous Ilana dress from Leota paired with Ada wrap belt; Tulle red coat worn over Nally & Millie skirt and topped off with Wooden Ships eternity scarf; color-blocked sweater by Ella Moss worn Joe's Jeans.